Kelly Froelich

We invest in founders who are reshaping outdated industries. We believe in a world where top tier fintech products help the 99% grow their wealth and build businesses. Where everyday people have transparent, efficient, and attentive healthcare experiences. Where managers and front-line employees in legacy industries have tools that save time, increase transparency, and take minutes to learn (vertical SaaS).

Primary is the worlds largest early stage VC firm, with a billion in assets under management and 50 full time employees. Primary’s Impact team outnumbers investors 2:1, and is filled with seasoned executives working alongside founders to supercharge growth and secure quality hires, early customers, and downstream investors. This team embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 3,000 candidate interviews, maintains a pool of 5,000+ active job seekers, and hosts 250 events large and small for the NYC tech community each year. Cofounders Brad Svrluga and Ben Sun have won recognition from Forbes Midas List and Insiders Seed 100.

We invest in founders who are reshaping outdated industries. We believe in a world where top tier fintech products help the 99% grow their wealth and build businesses. Where everyday people have transparent, efficient, and attentive healthcare experiences. Where managers and front-line employees in legacy industries have tools that save time, increase transparency, and take minutes to learn (vertical SaaS).

Balanced is a love letter to the generations that came before us. We are creating a personalized digital wellness community that inspires movement, mindfulness, and joy through group exercise to live a healthier and more fulfilling life. We meet older adults where they are with their heterogeneous profiles by taking into account chronic conditions, injuries, pain, and physical ability. Founded in 2021 and headquartered in New York City, Balanced has a growing number of fitness programs and content across its platform, available to members at anytime, from anywhere. Our world-class trainers teach live and on-demand classes across multiple fitness modalities with on-screen modifications, including pilates, strength training, cardio boxing, yoga, stretching, dance cardio, and walking. Balanced delivers an experience that welcomes in a new generation of fitness for adults, focused on building community and providing exercise plans, improved recommendations, and clinical outcomes. For more information, visit www.hellobalanced.com.