Freddy Sobin

Well established CEO and Board professional

📍 Stockholm Metropolitan Area, Sweden🔄 Updated September 2026💼 8 investments📅 19 years investing🗓 Last invested May 2024
Angel investor🌍 Sweden
8
Total investments
1
Early stage
1
Mid stage
1
Late stage
19y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Member of the Board
Jul 2020
Humla is a part of the Axel Johnson Group and we believe retail will change more in the coming decade than it has over the past century. We have therefore founded Humla, a fintech focusing on further developing the payment and loyalty offerings for retailers. We are now launching Humlakortet, a free debit card that rewards you at some of the most established retail brands in Sweden. Go to appstore and download the app to apply for the card.
Member of the board
Jun 2019
Amazing Brands is a skilled and trustworthy company with an open mindset and a passionate team. With solid experience of building beauty brands and customer relations we are currently growing our portfolio with interesting new brands to bring to the Nordic market. We have the know-how and understanding of all the similarities and differences of the Nordics countries, Amazing Brands launches each brand with high accuracy in its right environment. Our team take great pride in making the perfect plan for each brand and market. With great dedication and skills, we elevate our brands to its rightful potential. Our team members have launched and built over 60 beauty brands across the Nordics, all within beauty specialist stores, e-com and pharmacies. We are very accustomed to work and execute within the world of luxury and premium brands, both within fragrance and skincare. In us you will find a flexible, passionate, and swift partner that will bring your brand to the consumers on a modern and durable marketing platform.
mid stageCosmetics
Member of the board
Sep 2018
Skincity is a skin care clinic online offering a carefully selected range of professional skin care and makeup, but we are much more than that - we are the Nordics hottest and most innovative retail concept that has been named Swedens best e-commerce 2016 by Dagens Handel and 2017 received the award Digital Gasell by Google and DI. Since 2017, Skincity is part of the Axel Johnson Group and is established in Sweden, Norway, UK, Finland and Denmark. Skincitys ambition is to be a company at the very top of our industry and we are constantly working to take the concept of customer service to new levels. Skincity has a solid knowledge of skin care; many of us are certified skin therapists and our goal is to spread the knowledge of skin care. Knowledge, Quality and Service are our keywords that permeate everything we do and it is with great pride that we take care of our customers, surprise them and constantly exceed their expectations. The fact that our customers appreciate what we do is shown in our strong growth since the start in 2011. As we grow, we always look for talent that can contribute to and be part of our continued strong growth. With us, you will be able to participate in a fast-paced journey with dedicated colleagues, giving you great opportunities to participate and influence. Does it sound like a journey you want to join? Are you, like us, engaged by delivering first-class customer service at all stages? Visit Career @ Skincity and connect with us or apply to vacancies; http://career.skincity.com. We look forward to getting in touch with you, With love Skincity
Experience · 8 entries
All (8)
Investments (8)
Board (8)
2024
Member of the Board
May 2024
Stormberg er Norges største sports- og turtøymerkevare målt i antall solgte produkter. Helt fra oppstarten i 1998 har Stormberg vært opptatt av å ta et aktivt samfunnsansvar. 25 % av alle som rekrutteres er personer som normalt havner utenfor arbeidslivet, og Stormberg var den første sports- og tekstilgrossisten som ble tatt opp i Initiativ for etisk handel i 2002. I Stormberg jobber vi kontinuerlig med å redusere klima- og miljøbelastningen og 1% av omsetningen går til humanitære og samfunnsnyttige formål. De fleste av oss som jobber i Stormberg har en ting til felles - vi liker å være ute på små og store turer, fordi vi føler at naturopplevelser gir mye. Før Stormberg kom på markedet, forundret det oss at godt sports- og turtøy måtte koste så mye. Kjøpte du dette, fikk du riktignok klær du kunne dra på ekspedisjon til Sydpolen i. Men vi skulle ikke dit. Vi ville bare ut på tur med venner eller familie, og ofte var det ikke lenger enn til et skogholt eller en strand rett i nærheten. Det fantes noen billige merker, men de manglet praktiske løsninger og vi stolte ikke på at de ville gjøre nytten hvis det ble virkelig dårlig vær. Vi var sikre på at vi ikke var de eneste som savnet et alternativ til det dyre sports- og turtøyet. Derfor etablerte vi Stormberg i februar 1998, for å lage sports- og turtøy som skulle fungere godt, se bra ut og ha en fornuftig pris. Vi ville gjøre det lettere for hele familien å komme seg ut på tur. Steinar J. Olsen er Stormbergs gründer, og mannen som ga liv til konseptet. Siden 1998 har vi hatt en god vekst i omsetning og antall medarbeidere, og den fantastiske mottakelsen Stormberg har fått over hele landet, viser at nordmenn ønsker funksjonelt sports- og turtøy til familievennlige priser. Vi lover å fortsatt gjøre vårt beste for at det skal bli enklere og rimeligere for hele familien å komme ut på tur.
2021
Member of the Board
May 2021
Svenskt Näringsliv är företagens företrädare i Sverige. Vårt uppdrag är att öka förståelsen för företagens verklighet och att verka för att alla företag i Sverige skall ha bästa möjliga villkor för att verka och växa. Vi företräder närmare 60 000 små, medelstora och stora företag. Dessa är organiserade i 49 bransch- och arbetsgivarförbund. Förbunden utgör föreningen Svenskt Näringslivs medlemmar. Här på LinkedIn ger vi dig tips, nyheter, kommentarer och rapporter om aktuella frågor som berör företagens villkor. Vill du veta mer? Besök www.svensktnaringsliv.se.
2020
Member of the Board
Jul 2020
Humla is a part of the Axel Johnson Group and we believe retail will change more in the coming decade than it has over the past century. We have therefore founded Humla, a fintech focusing on further developing the payment and loyalty offerings for retailers. We are now launching Humlakortet, a free debit card that rewards you at some of the most established retail brands in Sweden. Go to appstore and download the app to apply for the card.
2019
Member of the board
Jun 2019
Amazing Brands is a skilled and trustworthy company with an open mindset and a passionate team. With solid experience of building beauty brands and customer relations we are currently growing our portfolio with interesting new brands to bring to the Nordic market. We have the know-how and understanding of all the similarities and differences of the Nordics countries, Amazing Brands launches each brand with high accuracy in its right environment. Our team take great pride in making the perfect plan for each brand and market. With great dedication and skills, we elevate our brands to its rightful potential. Our team members have launched and built over 60 beauty brands across the Nordics, all within beauty specialist stores, e-com and pharmacies. We are very accustomed to work and execute within the world of luxury and premium brands, both within fragrance and skincare. In us you will find a flexible, passionate, and swift partner that will bring your brand to the consumers on a modern and durable marketing platform.
mid stageCosmetics
2018
Member of the board
Sep 2018
Skincity is a skin care clinic online offering a carefully selected range of professional skin care and makeup, but we are much more than that - we are the Nordics hottest and most innovative retail concept that has been named Swedens best e-commerce 2016 by Dagens Handel and 2017 received the award Digital Gasell by Google and DI. Since 2017, Skincity is part of the Axel Johnson Group and is established in Sweden, Norway, UK, Finland and Denmark. Skincitys ambition is to be a company at the very top of our industry and we are constantly working to take the concept of customer service to new levels. Skincity has a solid knowledge of skin care; many of us are certified skin therapists and our goal is to spread the knowledge of skin care. Knowledge, Quality and Service are our keywords that permeate everything we do and it is with great pride that we take care of our customers, surprise them and constantly exceed their expectations. The fact that our customers appreciate what we do is shown in our strong growth since the start in 2011. As we grow, we always look for talent that can contribute to and be part of our continued strong growth. With us, you will be able to participate in a fast-paced journey with dedicated colleagues, giving you great opportunities to participate and influence. Does it sound like a journey you want to join? Are you, like us, engaged by delivering first-class customer service at all stages? Visit Career @ Skincity and connect with us or apply to vacancies; http://career.skincity.com. We look forward to getting in touch with you, With love Skincity
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Investment activity
2007–2024 · 8 investments
20071201422018120191202012021120241
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