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Investor/Advisor
Apr 2022
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. We serve as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.
Experience · 2 entries
All (2)
Investments (1)
Founder (1)
2024
President & Co-Founder
May 2024
Ad operations tasks for both ad buyers and ad sellers are repetitive, taxing, and error-prone. One campaign requires thousands of manual adjustments, which is an inefficient, costly use of human brain power.
Swivel is on a mission to automate media’s most complex ad delivery strategies using AI and machine learning, freeing humans to achieve their loftiest business goals. Resource-constrained teams that could only execute a fraction of potential campaign optimizations are now unbound, and the results are immediate and extraordinary.
2022
Investor/Advisor
Apr 2022
HyphaMetrics provides a unified understanding of media behavior that evolves at the speed of culture. We serve as the objective technology standard globally for the precise measurement of media at the individual level. Using Artificial Intelligence and Machine Learning to analyze and optimize advertising and video content for media executives overseeing content, ads, brand sponsorships, and product placements, we cost-efficiently support interoperability across the entire media ecosystem serving measurement companies, brands, agencies, and media publishers.