Philip Fierlinger

Upstock.app • Co-founder – Digital marketplace for foodservice & grocery • Xero co-founder, former Head of Design • Startup investor & advisor

📍 Wellington, Wellington, New Zealand🔄 Updated October 2026💼 5 investments📅 15 years investing🗓 Last invested Aug 2017𝕏 @upgrade_to_unlock
Operator-angel🌍 New Zealand
5
Total investments
4
Early stage
0
Mid stage
0
Late stage
15y
Years active

Portfolio

4 investments · sorted by recency
All investments
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Mid stage
Late stage
Advisor & Investor
Sep 2016
Milanote is an easy tool to organize your ideas and projects into visual boards.
Investor & Advisor
Aug 2014
At Atomic.io, were transforming the way you connect with your customers by tapping into a powerful yet under-utilised channel – your app. We understand that your app is the most impactful avenue for engaging with your customers, delivering higher read rates and conversion rates compared to traditional communication methods like SMS, calls, or email. More than a simple notification, Atomic action cards let your users complete tasks instantly, creating a zero effort impact to your end goal. With our platform, we empower you to deliver timely and actionable messages precisely where your customers want them. Seeing is believing, so check out our 60 second explainer video: https://lnkd.in/gGbqc_fF
Investor & Advisor
Sep 2012
Our goal is to improve educational outcomes for children. We believe it takes a community to raise a child, and have created Storypark to help support this belief. Storypark provides educators with an online platform that involves families more actively in a childs learning journey whilst offering new understanding and ways of working together as a team. It provides insights that enable more intentional and immediate responses, with more cohesive communication. Storypark is for anyone who cares for or provides education to young children, is free for families and travels with the child from birth to any age. https://www.facebook.com/StoryparkApp
Investor & Advisor
Apr 2011
Chartio is a cloud-based data exploration solution for all. Easily connect your data and create powerful dashboards in minutes, without any SQL knowledge.
Experience · 8 entries
All (8)
Investments (5)
Founder (3)
2024
Co-founder, CXO
Feb 2024
Food & beverage buyers and suppliers use Upstock to automatically manage all their wholesale orders, payments and logistics. https://www.upstock.app/ Made by the creators of Xero, Upstock automates and digitises wholesale transactions currently handled with scraps of paper, texts, emails, and phone calls. • Best selection of top quality suppliers • Fast, reliable orders every time • One click invoicing, accounting & inventory • Buyers find new suppliers, suppliers win new customers • Real time order status and delivery notifications • Cut costs, eliminate waste & reduce stress Upstock has over + 1,000 FMCG food & beverage suppliers + 30,000 cafes, restaurants, bars, groceries, retailers, supermarkets + 100,000 products Why do people love Upstock? Just ask some of our customers… ✶ Market Lane Coffee, 10 locations “Upstock is built to a really high quality and processing time has been cut in half.” ✶ Prana Chai “Upstock stood out as the obvious choice. Their team truly listened and ‘got us’. Customers are telling us they want Upstock.” ✶ Mojo Coffee, 34 locations “Ever since weve started using Upstock we cant live without it! Its made things run so much faster and smoother for all our cafes. When you add it all up, the time and cost savings have been exponential.” ✶ Best Ugly Bagels, 7 locations “It’s given staff complete visibility of whats been ordered which has had a big improvement on staff relationships." ✶ Grey Roasting Co. “With Upstock, I dont need to do paperwork any more. My invoicing is automatic and I’m getting paid faster. Upstock just does it all for me – I cant imagine life without it.” ✶ Plant Projects “I view Upstock as the future of distribution. Having the ability for people to trial our product through Upstock without having to send a rep in, that saves days, even weeks.” ✶ Grater Goods “Automated sales and invoicing has been a big game-changer. Its been wonderful to free up my time to focus on our expansion.”
2017
Organic Dynamic
Advisor & Investor
Aug 2017
2016
Advisor & Investor
Sep 2016
Milanote is an easy tool to organize your ideas and projects into visual boards.
2014
Investor & Advisor
Aug 2014
At Atomic.io, were transforming the way you connect with your customers by tapping into a powerful yet under-utilised channel – your app. We understand that your app is the most impactful avenue for engaging with your customers, delivering higher read rates and conversion rates compared to traditional communication methods like SMS, calls, or email. More than a simple notification, Atomic action cards let your users complete tasks instantly, creating a zero effort impact to your end goal. With our platform, we empower you to deliver timely and actionable messages precisely where your customers want them. Seeing is believing, so check out our 60 second explainer video: https://lnkd.in/gGbqc_fF
2012
Investor & Advisor
Sep 2012
Our goal is to improve educational outcomes for children. We believe it takes a community to raise a child, and have created Storypark to help support this belief. Storypark provides educators with an online platform that involves families more actively in a childs learning journey whilst offering new understanding and ways of working together as a team. It provides insights that enable more intentional and immediate responses, with more cohesive communication. Storypark is for anyone who cares for or provides education to young children, is free for families and travels with the child from birth to any age. https://www.facebook.com/StoryparkApp
Show all 8 entries ↓
Investment activity
2011–2017 · 5 investments
2011120121201412016120171
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