Florian Heinemann

Founding Partner at Project A

📍 Berlin, Berlin, Germany🔄 Updated September 2026💼 19 investments📅 14 years investing🗓 Last invested Jan 2025
VC🌍 Germany
19
Total investments
7
Early stage
3
Mid stage
2
Late stage
14y
Years active

Portfolio

15 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jan 2025
In 2022, it was microcontrollers. Last year, magnets. Tomorrow, critical earth materials. For a European manufacturer, a single missing part doesnt just stop a machine - it stops revenue, delays life-saving surgeries, and erodes industrial sovereignty. The tragedy? The part you need is often sitting in the warehouse next door. Invisible. Because systems are fragmented and data isnt harmonised. We solve the "You Had That Part" problem. We dont just treat the symptom. We fix the root cause. The data problem. Resourcly is the Industrial AI Parts Intelligence that connects your ERP, PLM, and buried PDFs into one unified source of truth. AI-based similarity matching stops parts proliferation at the source. Geometric similarity search finds the part you already own – before your engineer starts from zero and searches for a new supplier. In a world of scarcity, findability is the ultimate competitive advantage. Sandvik, Kärcher and other global manufacturers are already live with us. Reach out via welcome@resourcly.com
Board Member
Apr 2022
In an age where agility and rapid responses are paramount, yoummday shines as a trailblazing tech company tackling outsourcing challenges head-on. Our cutting-edge software platform, offered as a SaaS (Software-as-a-Service) solution, goes beyond merely facilitating the recruitment, management, and invoicing of remote teams. Its a gateway to remarkable efficiency enhancements, with advanced AI integration as a key driving force. Whats unique is that these efficiencies benefit not only remote workers but also our valued clients. While yoummdays innovative solutions are currently fine-tuned for the BPO market, a sector worth a staggering 400 billion USD, our technology transcends sectors and team sizes. Our platform stands as an adaptable powerhouse, ready to redefine remote workforce standards across the board. So, what sets yoummday apart? Its not just about pioneering the groundbreaking "Talent-Tech" sector; its the heartfelt story woven into our name. "You made my day" was the resounding feedback from our early users, and this authentic appreciation became the beating heart of our brand. This sentiment inspired the distinctive abbreviation: "yoummday." Over 70 international companies (including Fortune 500 and DAX-listed) already use yoummday to care for their customers. They benefit from a modular software solution and the opportunity to instantly recruit a scalable CX workforce from over 11,000 vetted and verified multilingual freelancers. yoummdays sustainable outsourcing solution is simply a better way to BPO.
Board Member
Sep 2021
LIQID is Europes leading digital wealth manager for affluent clients who seek smart excellence. For a fraction of the traditional minimum investment, it offers its clients digital access to investment strategies and opportunities previously available only to high-net-worth and institutional investors. In addition to tailored wealth management from € 100,000, this includes professionally curated portfolios of top quartile private equity, venture capital and real estate funds from € 200,000. For the last five years, the company has been named Germany’s best wealth manager by the country’s leading business monthly, Capital.* LIQID manages in excess of € 2 billion for its clients. Since February 2023, LIQID has been officially certified as a B Corp, making it one of the first companies in Germany to achieve this. This makes LIQID part of a global community of companies that meet high standards for social and environmental performance, transparency and responsible action. The company is backed by investors including LGT, Toscafund Asset Management, HQ Trust, Project A and Dieter von Holtzbrinck Ventures. *Please find the full Capital test here (Capital Test: Edition 07/23): https://www.capital.de/geld-versicherungen/das-sind-die-besten-vermoegensverwalter-2023-33572646.html Visit us at: https://www.liqid.de If you want to join us in shaping the future of digital asset management, please have a look at https://www.liqid.de/karriere Impressum | https://www.liqid.de/de/rechtliches/impressum Datenschutz | https://www.liqid.de/de/rechtliches/datenschutz
Board Member
Aug 2021
Priceloop is revolutionizing the way businesses operate and optimize their pricing strategies with our entirely innovative approach. Serving as your pricing strategy co-pilot, Priceloop aims to assist you in maximizing profits through our advanced AI algorithm. Empower your team with us and experience automated optimization, gaining transparency into how prices impact purchasing decisions. Our game-changers: 🛍 Amazon Pricing Engine (APE): Are you looking to take your Amazon profits to the next level? Our APE offers Amazon private label sellers more control, transparency and pricing flexibility. With APE, you are empowered to systematically experiment with different price points and effortlessly adjust your product pricing strategies. Additionally, it has a data-driven dashboard to help you refine your pricing strategies. 🤖 No-code platform: Say goodbye to Excel spreadsheets! Our Priceloop Platform empowers your pricing team to automate everything in minutes. This solution enables large e-commerce and retail companies to streamline pricing operations, work more efficiently, and maintain flexibility in product pricing for informed decision-making. >> > Join us on the cutting-edge and take your business to new heights with Priceloop : www.priceloop.ai/contact-us
Board Member
Jun 2021
Ever wondered why any eCommerce store feels like a Walmart and B2B buying journeys are even worse? Let's change that with AMAZD - a new SaaS guided sales suite for B2B and B2C. It empowers B2C and B2B brands as well as merchants to go beyond the standard run-of-the-mill self-service model. They can finally engage, advise, excite, and sell to their customers with a personal touch, no matter where they are. AMAZD integrates with existing backends and provides a new and mobile first storefront which enables companies to advise customers and sell products in an in-person interaction online.
Board Member
Jan 2020
Andercore is an AI-native supplier of industrial materials focused on energy and infrastructure, executing trade and distribution end-to-end. Its proprietary AI stack digitizes and automates the full lifecycle of materials trade – from procurement and pricing to inventory, logistics, and embedded financing – replacing thousands of manual, relationship-driven processes with real-time orchestration. Buyers gain instant quotes, reliable availability, and predictable delivery through a unified operating system. Suppliers benefit from accurate forecasting, disciplined demand management, and seamless integration into cross-border fulfillment networks. The company partners with leading brands to run both dropship and cross-dock fulfillment motions for large-scale transactions, turning global supply chains into predictable, repeatable, software-like workflows. The company has scaled to triple-digit-million GMV, operates across six international markets, and is rapidly expanding toward profitability. With a team of 80+ people across Berlin (HQ) and Asia, it is building the world’s first industrial-grade AI operating system for materials – redefining how global trade works in one of the world’s largest and most essential industries. The company is backed by top-tier investors as well as global institutional banking partners, having recently closed its $40m series B - Atomico, Project A, and Invent Capital with institutional backing from Commerzbank and KfW.
Board Member
Apr 2019
What does your Bank offer?
Board Member
Jan 2019
Immersive Gamebox is Bringing people together through shared play. Our Gameboxes combine projection mapping, touch screens, motion tracking, and surround sound technologies to create an entirely new form of digital entertainment. Teams of 2-6 play games lasting 30-60 minutes, and have to work together to get the highest score they can! Whether its for family activities, date nights, fun with friends, or corporate events, Immersive Gamebox is the must-do activity. We have lots of games to choose from, including Squid Game in collaboration with Netflix, Shaun The Sheep - the Championsheeps in partnership with Aardman Studios and Angry Birds in partnership with Rovio Entertainment and IMG. Welcome to Immersive Gamebox...
Board Member
Nov 2017
Founded in 2017, LUQOM GROUP is the leading digital platform for lighting fixtures in Europe. Through our online shops as well as our presence in key European marketplaces, we provide more than 500 suppliers with direct access to private and commercial customers across 27 countries. We offer customers more than 50,000 products through LUQOM GROUPs online shops and channels: from value to premium design segment online shops, as well as private label brands to renowned design products. We view ourselves as the "Home of Lighting": Our goal is to enhance the well-being of each and every individual with light - and to inspire individuals across Europe with this idea. This goal makes us pioneers in online sales for lighting fixtures. Our management team combines a passion for light with technical skills and extensive experience with digital, data-driven business models. Together with dedicated teams across Europe, our management team leads LUQOM GROUP’s journey of success. LUQOM GROUP offers B2C and B2B lighting products and related services. Thanks to the well-established online shops of Lampenwelt, QLF and Lampemesteren, LUQOM GROUP’s online shops cover the full spectrum, from value to premium design segment offerings.
Board Member
2016
Spotler DACH (former CrossEngage) helps companies build long-lasting, valuable customer relationships. We do that with offering and delivering user-friendly software making sure your marketing communications with your target audience is hassle-free (ohne Ärger), always relevant and hyper personalised. With its unique Customer Data and Prediction Platform brands can easily identify, prioritize, and activate customer audiences. Leveraging AI and predictive CRM, the SaaS solution determines the monetary impact and urgency of reaching out to customers. This yields better and more relevant customer experiences and increases customer lifetime value and ROI. Of course, the platform collects and unifies first-party data from all sources. Hence, every marketer can determine relevant audiences through the unique power of our customer prediction platform. With built-in audience management and customer journeys, campaigns can be targeted to the most valuable customers and data can be activated for engaging cross-channel customer journeys. Spotler DACH delivers a wide range of Spotler marketing SaaS solutions, such as website personalisation and recommendations, pop-ups, e-mail newsletters and automations. Of course, all directly integrated into the customer data platform for a seamless experience for both our customers as their target audiences. A team of experts supports customers in realising a customer-centric approach from onboarding to growth to ensure the success of every one of our customers. To meet rising consumers’ privacy and legal expectations, Spotler DACH fulfills the highest security and privacy standards. The software vendor hosts all data in the European Union and works with renowned security and privacy experts. With 30 employees in Berlin and Hamburg, Spotler DACH serves industry-leading companies such as Deutsche Bahn, Peek & Cloppenburg, Porta and Shop Apotheke.
Board Member
2013
Eyeota is a global provider of audience solutions for digital marketing. Brands and advertisers leverage Eyeota audience solutions to enrich insights, enhance personalization, and transform omnichannel targeting is the trusted global provider of audience solutions for digital marketing. Brands and advertisers leverage Eyeota to enrich insights, enhance personalization, and transform digital targeting.
Board Member
2013
Semasio was founded in November 2010 by CEO Kasper Skou and CTO Thomas Rask Thomsen. Bringing together Kasper’s expertise in online advertising with Thomas’ core competence in semantic and statistical analysis, a completely new approach to profiling and targeting was born.
Board Member
2012
Outdoors we feel alive - on the bike and in nature. This is how we have become the world's leading digital bike retailer. We have one goal above all: to be the partner for bike and outdoor that customers and brands trust. Do you want to become part of our Internetstores family? Then apply now! More than 900 international colleagues in Stuttgart, Esslingen, Berlin, Düsseldorf, Hamburg, Dortmund, Lyon and Stockholm are looking forward to meeting you! About us: As the world's leading digital specialist retailer for bicycles, Internetstores gets more people on bikes than anyone else. With its multichannel strategy, Europe's bike and outdoor expert operates 40 online shops in 15 countries. Well-known platforms such as fahrrad.de, Bikester, Probikeshop, Campz and Addnature carry over 130,000 products and 1,300 brands. The selection also includes the award-winning in-house brands Votec, Fixie Inc., Ortler and Serious. This broad offering is complemented by stores in Germany, Sweden and France, and a growing service network of mobile and local partners. What we offer our employees: • A successful, growing business • E-Commerce Spirit • Great development opportunities • Exciting, dynamic tasks • A truly international team and team events • Comprehensive corporate benefits • Daily fresh fruit and sports activities • Employee discounts and bike leasing Online Shops: https://www.bikester.com https://www.addnature.com https://www.campz.com https://www.probikeshop.com https://www.fahrrad.de https://www.bruegelmann.de
late stageRetail
Board Member
2012
Wine in Black was conceived out of passion for superb wine and a belief that quality beats quantity. Founded in 2011, Wine in Black runs an exclusive online shop for premium wines, which delights our customers with constantly updated wine-offers. In turn we are rewarded with outstanding customer loyalty. Our offer of an easy and personalized way to experience curated premium wines disrupts the European wine market and we are always searching for enthusiastic colleagues. Our office right in the heart of Berlin is the ideal environment for 40 clever, creative and committed employees. Not only do we offer attractive job opportunities and an international environment but also lots of first-class wine. If you also dream of a world in which all people truly enjoy wine, Wine in Black will be the right place for you! There is no easier way to discover the best wines of the world!
Board Observer
2012
We’re changing the way people send money abroad. We’re taking something complicated and making it simple. Our people and our technology work together to create faster, easier and lower cost money transfers. We send to 150 countries around the world and have over 4 million happy customers – a number that’s growing every day. After all, 125,000 5★ reviews can’t be wrong! We believe in helping our customers’ hard work go further. We’ve helped millions of children to go to school, helped thousands of people to receive medical treatment and, every week, we help tens of thousands of people to pay their bills. But most importantly, we do it all with the creativity, imagination and colourful spirit of our customers. The work we’re doing is making a splash in the fintech industry too. TCV, Accel and Leapfrog Investments have invested $375 million in us – and as early backers of the likes of Facebook, Spotify and Netflix, we know we’re in good company! Not only that, but we’re also a member of TechCity UK’s prestigious FutureFifty. Changing the world isn’t easy, but we’re hoping to find the right people to join us on our way. If you think differently, believe in new solutions to old problems and have the drive to make things happen, you might just be what we’re looking for. partnerships@worldremit.com
Experience · 23 entries
All (23)
Investments (19)
Founder (2)
Board (19)
2025
Board Member
Jan 2025
In 2022, it was microcontrollers. Last year, magnets. Tomorrow, critical earth materials. For a European manufacturer, a single missing part doesnt just stop a machine - it stops revenue, delays life-saving surgeries, and erodes industrial sovereignty. The tragedy? The part you need is often sitting in the warehouse next door. Invisible. Because systems are fragmented and data isnt harmonised. We solve the "You Had That Part" problem. We dont just treat the symptom. We fix the root cause. The data problem. Resourcly is the Industrial AI Parts Intelligence that connects your ERP, PLM, and buried PDFs into one unified source of truth. AI-based similarity matching stops parts proliferation at the source. Geometric similarity search finds the part you already own – before your engineer starts from zero and searches for a new supplier. In a world of scarcity, findability is the ultimate competitive advantage. Sandvik, Kärcher and other global manufacturers are already live with us. Reach out via welcome@resourcly.com
2022
Board Member
Apr 2022
In an age where agility and rapid responses are paramount, yoummday shines as a trailblazing tech company tackling outsourcing challenges head-on. Our cutting-edge software platform, offered as a SaaS (Software-as-a-Service) solution, goes beyond merely facilitating the recruitment, management, and invoicing of remote teams. Its a gateway to remarkable efficiency enhancements, with advanced AI integration as a key driving force. Whats unique is that these efficiencies benefit not only remote workers but also our valued clients. While yoummdays innovative solutions are currently fine-tuned for the BPO market, a sector worth a staggering 400 billion USD, our technology transcends sectors and team sizes. Our platform stands as an adaptable powerhouse, ready to redefine remote workforce standards across the board. So, what sets yoummday apart? Its not just about pioneering the groundbreaking "Talent-Tech" sector; its the heartfelt story woven into our name. "You made my day" was the resounding feedback from our early users, and this authentic appreciation became the beating heart of our brand. This sentiment inspired the distinctive abbreviation: "yoummday." Over 70 international companies (including Fortune 500 and DAX-listed) already use yoummday to care for their customers. They benefit from a modular software solution and the opportunity to instantly recruit a scalable CX workforce from over 11,000 vetted and verified multilingual freelancers. yoummdays sustainable outsourcing solution is simply a better way to BPO.
2021
Board Member
Sep 2021
LIQID is Europes leading digital wealth manager for affluent clients who seek smart excellence. For a fraction of the traditional minimum investment, it offers its clients digital access to investment strategies and opportunities previously available only to high-net-worth and institutional investors. In addition to tailored wealth management from € 100,000, this includes professionally curated portfolios of top quartile private equity, venture capital and real estate funds from € 200,000. For the last five years, the company has been named Germany’s best wealth manager by the country’s leading business monthly, Capital.* LIQID manages in excess of € 2 billion for its clients. Since February 2023, LIQID has been officially certified as a B Corp, making it one of the first companies in Germany to achieve this. This makes LIQID part of a global community of companies that meet high standards for social and environmental performance, transparency and responsible action. The company is backed by investors including LGT, Toscafund Asset Management, HQ Trust, Project A and Dieter von Holtzbrinck Ventures. *Please find the full Capital test here (Capital Test: Edition 07/23): https://www.capital.de/geld-versicherungen/das-sind-die-besten-vermoegensverwalter-2023-33572646.html Visit us at: https://www.liqid.de If you want to join us in shaping the future of digital asset management, please have a look at https://www.liqid.de/karriere Impressum | https://www.liqid.de/de/rechtliches/impressum Datenschutz | https://www.liqid.de/de/rechtliches/datenschutz
Board Member
Aug 2021
Priceloop is revolutionizing the way businesses operate and optimize their pricing strategies with our entirely innovative approach. Serving as your pricing strategy co-pilot, Priceloop aims to assist you in maximizing profits through our advanced AI algorithm. Empower your team with us and experience automated optimization, gaining transparency into how prices impact purchasing decisions. Our game-changers: 🛍 Amazon Pricing Engine (APE): Are you looking to take your Amazon profits to the next level? Our APE offers Amazon private label sellers more control, transparency and pricing flexibility. With APE, you are empowered to systematically experiment with different price points and effortlessly adjust your product pricing strategies. Additionally, it has a data-driven dashboard to help you refine your pricing strategies. 🤖 No-code platform: Say goodbye to Excel spreadsheets! Our Priceloop Platform empowers your pricing team to automate everything in minutes. This solution enables large e-commerce and retail companies to streamline pricing operations, work more efficiently, and maintain flexibility in product pricing for informed decision-making. >> > Join us on the cutting-edge and take your business to new heights with Priceloop : www.priceloop.ai/contact-us
Board Member
Jun 2021
Ever wondered why any eCommerce store feels like a Walmart and B2B buying journeys are even worse? Let's change that with AMAZD - a new SaaS guided sales suite for B2B and B2C. It empowers B2C and B2B brands as well as merchants to go beyond the standard run-of-the-mill self-service model. They can finally engage, advise, excite, and sell to their customers with a personal touch, no matter where they are. AMAZD integrates with existing backends and provides a new and mobile first storefront which enables companies to advise customers and sell products in an in-person interaction online.
Show all 23 entries ↓
Investment activity
2012–2025 · 19 investments
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