Fernando De la Vega Montenegro

We are a leading consumer goods company in the Peruvian market, with operations in six countries in America—Peru, Bolivia, Ecuador, Chile, Colombia, and EEUU—where we manage over 150 of our own brands. We are dedicated to improving families’ quality of life and providing business solutions through our four main lines of business: Consumer Goods, Alicorp Soluciones (B2B), balanced feed for Aquaculture, and grain Crushing. Alicorp arrival to the American Market in 2022 aims to introduce a bold, unique, and adventurous flavor profile to the American market through its line of hot sauces. Our signature Peruvian Aji Amarillo and Aji Rocoto peppers, which are distinctive from more common peppers like jalapeños and bell peppers. Grown in the heart of Peru, these peppers bring forth an authentic Peruvian kick, creating a creamy and slightly spicy condiment that Tari describes as a "kick in a bottle." The brand positions itself as a passport to more flavorful and adventurous eating, encouraging consumers to "Eat Diferente" by incorporating Taris hot sauces into a wide range of cuisines and meals—from tacos to burgers, from eggs to rice. By doing so, Tari seeks to transform everyday meals with a spicy touch of Peruvian inspiration, while sharing Peruvian culture and pride with the American public.

We are a leading consumer goods company in the Peruvian market, with operations in six countries in America—Peru, Bolivia, Ecuador, Chile, Colombia, and EEUU—where we manage over 150 of our own brands. We are dedicated to improving families’ quality of life and providing business solutions through our four main lines of business: Consumer Goods, Alicorp Soluciones (B2B), balanced feed for Aquaculture, and grain Crushing. Alicorp arrival to the American Market in 2022 aims to introduce a bold, unique, and adventurous flavor profile to the American market through its line of hot sauces. Our signature Peruvian Aji Amarillo and Aji Rocoto peppers, which are distinctive from more common peppers like jalapeños and bell peppers. Grown in the heart of Peru, these peppers bring forth an authentic Peruvian kick, creating a creamy and slightly spicy condiment that Tari describes as a "kick in a bottle." The brand positions itself as a passport to more flavorful and adventurous eating, encouraging consumers to "Eat Diferente" by incorporating Taris hot sauces into a wide range of cuisines and meals—from tacos to burgers, from eggs to rice. By doing so, Tari seeks to transform everyday meals with a spicy touch of Peruvian inspiration, while sharing Peruvian culture and pride with the American public.