Fernanda M. Schmid

CMO | Chief Marketing Officer | Marketing Director | Marketing VP | Innovation | Digital | FMCG | CPG | Consumer Goods | Retail

📍 Brazil🔄 Updated July 2026💼 2 investments📅 5 years investing🗓 Last invested Jan 2022
VC🌍 Brazil
2
Total investments
0
Early stage
1
Mid stage
0
Late stage
5y
Years active

Portfolio

1 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Angel Investor
Jun 2021
GVAngels is a non-profit organization, created in 2017 by EAESP-FGV alumni, with the goal of generating opportunities among alumni who want to invest in Startups with growth potential, and Entrepreneurs who want to accelerate their business with Support from highly qualified investors. To create these Opportunities, it organizes bimonthly events, in which Four Startups, pre-selected by the Group Committee, present themselves to the members present, who decide in real time to advance in the conversations about investment with the entrepreneurs or not.
Experience · 5 entries
All (5)
Investments (2)
Board (1)
2022
Mentor
Sep 2022
Empreender é a nossa causa. Trabalhamos para tornar o país referência mundial em empreendedorismo. Lutamos para que os empreendedores brasileiros sejam os melhores do mundo, construindo grandes empresas, criando novos mercados, gerando empregos. Acreditamos que o empreendedorismo de alto impacto é o caminho para tornar o Brasil um país com mais oportunidades e um lugar melhor para se viver.
Board Member - BCMA Brasil
Jan 2022
What is the BCMA? The BCMA is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. What do we do? We promote and grow the branded content industry in partnership with other relevant trade associations and industry groups, sharing best practice, researching, lobbying and managing events relating to our industry. We create the opportunity to connect with the leading experts in the branded content industry. Why should anyone care? Branded content is predicted to be at the heart of every marketing strategy, and there is growing evidence that there will be a significant shift in budgets to support it. However, there is still some confusion as to how to do it, who should do it and how it is measured. The BCMA is best placed to define what branded content ‘is’ and what ‘it isn’t’ and measure the effectiveness through its investment in research and proprietary tools.
2021
Angel Investor
Jun 2021
GVAngels is a non-profit organization, created in 2017 by EAESP-FGV alumni, with the goal of generating opportunities among alumni who want to invest in Startups with growth potential, and Entrepreneurs who want to accelerate their business with Support from highly qualified investors. To create these Opportunities, it organizes bimonthly events, in which Four Startups, pre-selected by the Group Committee, present themselves to the members present, who decide in real time to advance in the conversations about investment with the entrepreneurs or not.
2018
Global Marketing Director - Strategy, Equity & Whitespace Expansion
Jan 2018
Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society. Want to learn more about us? Visit reckitt.com
2002
Empresa Junior Fundação Getulio Vargas
Jan 2002
A Empresa Júnior Fundação Getulio Vargas oferece projetos de consultoria estratégica personalizados, incorporando a qualidade técnica FGV e instaurando uma construção conjunta de conhecimento com nossos clientes. Há mais de 35 anos, já realizamos mais de 500 projetos de sucesso para grandes nomes como Natura, TAM, Votorantim e Sem Parar, além de diversas pequenas e médias empresas. Venha fazer parte dessa trajetória de inovação e excelência! Oferecemos uma ampla gama de serviços distribuídos em cinco diferentes escopos para atender às diversas necessidades do seu negócio. No escopo financeiro, realizamos a apuração de custos, a precificação de produtos e implementamos sistemas de custeio e orçamento para garantir uma gestão financeira eficiente. No escopo mercadológico e estratégico, focamos no fortalecimento do posicionamento da empresa, na prospecção de novos consumidores e na análise da viabilidade mercadológica de produtos. Além disso, auxiliamos na otimização de modelos de negócio, elaboramos planos de melhoria e avaliamos a viabilidade de novos negócios. No escopo operacional, oferecemos mapeamento de processos, matrizes de responsabilidade e a definição de indicadores chave para monitorar e melhorar a eficiência operacional. Finalmente, no escopo de Data Science, proporcionamos análises preditivas e descritivas, além de técnicas avançadas de visualização de dados para transformar informações em insights estratégicos. Colaboramos com nossos clientes da mesma maneira que colaboramos com nossos próprios membros, focando no desenvolvimento de suas capacidades e habilidades de liderança em todos os níveis. Aproveitamos cada oportunidade para fortalecer o suporte interno, identificar os verdadeiros desafios e fornecer soluções práticas. Nossa metodologia única de trabalho não apenas resolve problemas, mas também capacita os clientes a se envolverem integralmente no processo e a liderarem com confiança os projetos futuros.