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Seed Investor
Aug 2020
INCRMNTAL’s mission is to evolve marketing measurement.
INCRMNTAL is an AI incrementality measurement platform allowing advertisers to measure the true incremental value of any activity impacting their marketing KPIs.
Utilizing causality and AI, the platform does not rely on user-level data for measurement.
The platform is built for marketers across any industry who run campaigns both online and offline. The aim is to measure the true effectiveness of their advertising budgets.
The platform is privacy-centric, meaning that it uses no user-level data to run measurements. While at the same time it runs continuously, meaning no need to pause campaigns or run any experiments.
Founded in 2020 by industry veterans Maor Sadra and Moti Tal, INCRMNTAL serves customers such as: Hopper, eToro, Binance, Autoscout24, Huuuge Games, SEGA, and others
Learn more at incrmntal.com
Experience · 2 entries
All (2)
Investments (1)
Founder (1)
2020
Seed Investor
Aug 2020
INCRMNTAL’s mission is to evolve marketing measurement.
INCRMNTAL is an AI incrementality measurement platform allowing advertisers to measure the true incremental value of any activity impacting their marketing KPIs.
Utilizing causality and AI, the platform does not rely on user-level data for measurement.
The platform is built for marketers across any industry who run campaigns both online and offline. The aim is to measure the true effectiveness of their advertising budgets.
The platform is privacy-centric, meaning that it uses no user-level data to run measurements. While at the same time it runs continuously, meaning no need to pause campaigns or run any experiments.
Founded in 2020 by industry veterans Maor Sadra and Moti Tal, INCRMNTAL serves customers such as: Hopper, eToro, Binance, Autoscout24, Huuuge Games, SEGA, and others
Learn more at incrmntal.com
2007
CEO & Founder
Nov 2007
Founded in 2007, MediaForce is a group of ad-technology and product experts operating a private media bidding platform capable of massive scale, reach and speed. With a focus on performance, we are a diverse team with experience in mobile app installs, lead-generation, e-commerce, media optimization and content.
We have strategic partnerships with top publishers from around the world which allows us to target all demographics, all locations and all interest groups to serve the right ad at the right time to the right consumer.