Evan Rich

Maximise Google PMax Performance Upp.ai interprets billions of product and market data points to allow you to successfully deploy more Ad budget across a wider range of products while minimising management overhead. With the introduction of Google Performance Max, the retail digital landscape has changed and advertising teams now need the support of AI and machine learning (ML) to deliver against business goals. Our AI platform provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale. Unlock the power of Upp.ai to manage unlimited SKU’s, analysing 7Bn data points, and making nearly 7K changes on Google Shopping every single day.

World-class operators investing in products we love. FOG Ventures was created to invest and support innovative founders that are helping create toolbox 2.0 for the modern day operator. We’re backed by the worlds top Operators (CEOs, COOs, CFOs… ) at tech’s most prominent startups. We do not just invest in what we believe in — as active operators, we’re investing in products we actually love and use. Get one check from 1,500+ of the best company builders in the world. Validation | Talent | Overnight Brand Awarness | Customers

Maximise Google PMax Performance Upp.ai interprets billions of product and market data points to allow you to successfully deploy more Ad budget across a wider range of products while minimising management overhead. With the introduction of Google Performance Max, the retail digital landscape has changed and advertising teams now need the support of AI and machine learning (ML) to deliver against business goals. Our AI platform provides 24 x 7 management of Google Performance Max aligning ROAS, budget, products, assets and campaigns that align with business strategy across all inventory, complexity and scale. Unlock the power of Upp.ai to manage unlimited SKU’s, analysing 7Bn data points, and making nearly 7K changes on Google Shopping every single day.

World-class operators investing in products we love. FOG Ventures was created to invest and support innovative founders that are helping create toolbox 2.0 for the modern day operator. We’re backed by the worlds top Operators (CEOs, COOs, CFOs… ) at tech’s most prominent startups. We do not just invest in what we believe in — as active operators, we’re investing in products we actually love and use. Get one check from 1,500+ of the best company builders in the world. Validation | Talent | Overnight Brand Awarness | Customers