Evan Anderson

Tuebor is an honor-pledge commitment to invest in at least one Michigan-based business per year.

Tuebor is an honor-pledge commitment to invest in at least one Michigan-based business per year.

To achieve net-zero emissions, hundreds of millions of systems that consume natural gas in our homes need to go electric. Whether or not these systems electrify will depend on individual “kitchen table” decisions made by millions of families, weighing comfort and convenience, costs (up front and over time), and climate impact. But making these decisions is difficult. Evaluating what to buy, what’s reasonable to pay, and who to trust to install it involves navigating a ton of bad information and complexity. Pearl exists to make home electrification easy for customers and profitable for contractors - starting with home heating and cooling. Pearl is a home electrification “concierge” - our purpose-built software platform allows homeowners to instantly generate a value-engineered system design, get a fixed-price quote, and connect with a vetted, qualified contractor to complete the install. Pearl also saves contractors time and money. Today, they do lots of work - a home assessment, system design, bid preparation, customer education, and more - at risk, before a contract, on a low win rate. Pearl takes care of this, so that contractors spend more time on revenue-generating installs and less time on sales and back-office. Our goal is a win-win-win - for customers, for contractors, and for the climate.

New System Ventures ("NSV") invests in the world’s leading companies accelerating decarbonization and innovation across mobility, energy and industry. At New System Ventures, we use systems-level research to evaluate and identify inflection points for the most promising climate and energy security solutions. Our strategy seeks to de-risk and scale the technologies that will transform our economy and create a more abundant and prosperous future.

ROCK, based in downtown Detroit, is the Family Office for Dan & Jennifer Gilbert, connecting more than 100 entities that make up the Family of Companies, including Rocket Companies, StockX, Bedrock and the Cleveland Cavaliers. Our mission is to effect positive change by working For More Than Profit, focusing on economic development, arts and entertainment, startup incubation, philanthropy and real estate. We believe in doing well by doing good and continually seek ways to enhance our impact on businesses and communities.