Eric Tsytsylin

Global pre-seed fund backed by 500 founders and operators.

KCTL provides free tennis and education programs all year-round to nearly 400 children living in and around 6 NYCHA developments; the children in each housing development form a “tennis club” (e.g., Marcy Tennis Club), which in total forms Kings County Tennis League. 96% of KCTL youth identify as BIPOC and 60% live below or near the poverty line. By bringing its tennis and educational programming directly to where children are living in public housing, KCTL removes the number of barriers to tennis play in Brooklyn, including access to courts, transportation, cost, and coaching, while dismantling the stigma associated with public housing. KCTL’s model operates to address systemic imbalances and one of the root causes of racial gaps in education and health – unequal access to play, quality sports programming and the positive youth development that ensues. Within neighborhoods deeply penetrated by gentrification, KCTL’s model cultivates a more inclusive neighborhood, regardless of socioeconomic status.

Lippincott is a global creative consultancy. With a passion for solving our client’s toughest challenges, we create, grow and transform brands to define industries and transcend categories. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. As the brand and innovation experts of Oliver Wyman, we integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.

Global pre-seed fund backed by 500 founders and operators.

WPP is the trusted growth partner for the world’s leading brands.