Elliot Conway

Founder | Helper Capital

📍 London, England Metropolitan Area, United Kingdom🔄 Updated September 2026💼 11 investments📅 12 years investing🗓 Last invested Mar 2023𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
11
Total investments
5
Early stage
2
Mid stage
2
Late stage
12y
Years active

Portfolio

10 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor and Board Observer
Mar 2023
In life and in snacks, it’s all about finding love in the simple things! LOVE CORN is delicious crunchy corn that makes lunchtimes more exciting, road trips go faster, the party more fun and life a little bit better, one kernel at a time. Give them a crunch, they’re a little bit life changing.
Investor
Jun 2019
Zencargo is a digital first freight forwarder & logistics provider. Our platform allows customers to book, manage and keep track of their international freight as well as use analytics to drive intelligent supply chain decisions that help their businesses thrive. Whilst shipping is a complex trillion dollar industry, you might be surprised to know that many of the processes that could be simplified with technology are currently done over the phone, by fax and email or even jotted down on scraps of paper Our services include ocean, air and rail freight as well as trucking and cargo insurance. We deliver significant time, paper and financial savings to our customers offering instant quoting, easy booking and an online dashboard to give them 360 degree, 24/7 visibility on their shipments. Shippers and their counterparts collaborate to manage their logistics on Zencargo and all their supply chain data is stored together in the cloud making business analytics easier than ever. At Zencargo, we believe that technology can simplify logistical complexity and tear down barriers to trade. Automating trade and logistics operations and providing access to data and analysis will help companies to trade smarter and more efficiently, freeing businesses to concentrate on key decisions. Only by combining human endeavour and technology, can we build smarter supply chains that know no borders. Interested in being a part of the journey? Zencargo is hiring so please do check our job postings!
Investor
Jun 2019
Our Core Belief: The brands of the future can only exist if they positively impact people. Our Company Value Prop: Our brands are human-friendly, and accessible for 100% of people, not just the 1%. Our Mission Statement: Brandable is a consumer packaged goods platform focused on innovating, curating, and creating brands that enable people to live their best life. We Are Reimaging CPG Forever. We Enable Modern Retailers And Emerging Brands To Grow Through Our Platform. We Use Proprietary Technology To Create, Curate, Manufacture, Market and Sell Digitally Omni-Channel Brands Through Our Platform.
early stageConsumer Goods
Investor
Dec 2018
Form is plant based nutrition for body and mind centred around the belief that we can realise the greatest version of ourselves while being mindful of others. This permeates through everything we do, from careful selection of plant based ingredients through to our commitment that with every order you place, Form will give a meal to someone in need.
Investor
Apr 2018
👅 refreshingly honest drinks 🚫 sugar 🚫 sweeteners 🚫 calories we donate to girl up + oceanic global ltd ed drop coming soon 👇
Investor
Mar 2018
Unmind is the workplace wellbeing platform on a mission to create mentally healthy workplaces, where everyone can flourish. We partner with some of the world’s biggest brands (like Major League Baseball, Nationwide, Disney, Standard Chartered, Mediacom and British Airways) to give over 2.5 million people the right support at the right time. Unlike 95% of wellbeing solutions, we’re built on science. We take a whole organisation approach, giving people at all levels the tools they need to thrive.
Investor
Apr 2015
Styla provides a cutting edge headless storefront technology for ecommerce businesses. Having focused on bringing innovative software solutions to the ecommerce space since 2012, Styla now provides the fastest frontend technology in the world, realized on top of headless shop-systems in a Jamstack architecture. Styla embraces API driven composable commerce principles so that it specializes on the fastest, simplest and most loved storefront for retailers and merchants of all sizes around the world. Styla’s vision is to bring benefits of heavy custom-built headless enterprise projects to businesses of every size at a very affordable price. As a booster for speed, SEO, usability and conversion, Styla installs a storefront and a PWA easily manageable via drag & drop, enhances a brand’s mobile commerce strategy and ensures a smooth shopping experience for all shoppers.
Investor
Apr 2015
We are home24, a leading home & living e-commerce platform in continental Europe and Brazil. We are currently active in eight countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget. How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere. What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home. At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living. Links: http://www.home24.de http://www.facebook.com/home24.de http://www.youtube.com/user/home24tv
Investor
Feb 2015
Advancing the future of flight.
Investor
Mar 2014
Brillant local cleaners and tradespeople. Vetted and background checked. 5* service. Managed in-app or online. This is Housework that works. How does Housekeep work? 1. Match: Just enter your postcode. We’ll pair you with the best local professional and give you a price. 2. Manage: Customise, schedule and confirm your booking - for whenever suits you. You’re in full control. 3. Marvel... at a job well done & your lack of stress. Plus there’s no hassle with cash - we’ll bill your card. What do you get with Housekeep? Whether you want a weekly home clean, or some help with the gardening - we go above and beyond to set a new standard for thorough and thoughtful service. With us, you don’t just get quality service – you get Housekeep quality service. How is Housekeep different? It’s safer, smarter, simpler. We go out of our way to make the whole process as seamless as possible – so you can transform your home without lifting a finger. Why should you choose Housekeep? No calendar mix ups. No hassle with cash. No stress - and no mess. Just an easy experience, super-responsive customer support and a squad of experienced, vetted professionals. This is housework that works. What about the professionals? All our professional cleaners & tradespeople are tried and trusted, with at least 6 months’ experience. We interview every professional and do an 8-step background check. We collect reviews and feedback from every booking to ensure 5* quality. And we support professionals 7 days a week, help them find more work, and spend less time travelling between jobs.
Experience · 16 entries
All (16)
Investments (11)
Founder (2)
Board (2)
2026
2023
Co-Founder and Managing Partner
Sep 2023
Alderway is bridging the Equity Gap for brilliant businesses in often overlooked and underappreciated Backbone Sectors by providing the investment and support needed to unlock remarkable returns. We’re a team of experienced investors, entrepreneurs and operators who have been involved in growing many successful businesses, including the groundbreaking success of Vanarama - the only vehicle leasing company to achieve an exit to a FTSE 100 giant. This is how we know building a successful business can be challenging but also very rewarding. Our unique investing approach, Partnership Capital, ensures alignment of interests between us and the people we back. We not only provide financial investment but also offer support through our Value Creation Programme, empowering businesses to achieve their growth ambitions. We Empower not Impose. We take a significant shareholding in the business, ensuring we have skin in the game, while working alongside entrepreneurs. Our investments range from £3m to £25m, providing enough capital to fuel growth plans. If appropriate, we can facilitate early liquidity for entrepreneurs, allowing them to de-risk, and focus on the mission rather than the mortgage while retaining a substantial stake for potential exit events. We invest only in businesses where our experience and guidance can accelerate growth. Our investment approach is Fundamentals Focused, emphasising profitability, cash generation, and a clean balance sheet. Our ideal partners are innovative, scalable, lower mid-market (£10m - £50m revenue) and businesses not limited to the SE & London. By focusing on these fundamentals and partnering with businesses in Backbone Sectors, we aim to drive sustainable growth and deliver remarkable returns for all.
Investor and Board Observer
Mar 2023
In life and in snacks, it’s all about finding love in the simple things! LOVE CORN is delicious crunchy corn that makes lunchtimes more exciting, road trips go faster, the party more fun and life a little bit better, one kernel at a time. Give them a crunch, they’re a little bit life changing.
2021
Board Observer
Aug 2021
East Fork is a certified B Corporation in Asheville, North Carolina, committed to bringing you the most beautiful, functional and long-lasting pottery out there while treating each other and our community with kindness and respect. Founded in 2009 by Alex Matisse, East Fork is now a team of 120 and growing, with brick and mortars in Asheville & Atlanta, and pots on the tables of dozens of restaurants across the country.
2019
Investor
Jun 2019
Zencargo is a digital first freight forwarder & logistics provider. Our platform allows customers to book, manage and keep track of their international freight as well as use analytics to drive intelligent supply chain decisions that help their businesses thrive. Whilst shipping is a complex trillion dollar industry, you might be surprised to know that many of the processes that could be simplified with technology are currently done over the phone, by fax and email or even jotted down on scraps of paper Our services include ocean, air and rail freight as well as trucking and cargo insurance. We deliver significant time, paper and financial savings to our customers offering instant quoting, easy booking and an online dashboard to give them 360 degree, 24/7 visibility on their shipments. Shippers and their counterparts collaborate to manage their logistics on Zencargo and all their supply chain data is stored together in the cloud making business analytics easier than ever. At Zencargo, we believe that technology can simplify logistical complexity and tear down barriers to trade. Automating trade and logistics operations and providing access to data and analysis will help companies to trade smarter and more efficiently, freeing businesses to concentrate on key decisions. Only by combining human endeavour and technology, can we build smarter supply chains that know no borders. Interested in being a part of the journey? Zencargo is hiring so please do check our job postings!
Show all 16 entries ↓
Investment activity
2014–2023 · 11 investments
201412015320183201922021120231
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