Elicia Mcdonald

CEO & General Partner at Airtree

📍 Greater Sydney Area, Australia🔄 Updated September 2026💼 11 investments📅 10 years investing🗓 Last invested Sep 2025
VC🌍 AustraliaInvested this year
11
Total investments
6
Early stage
2
Mid stage
2
Late stage
10y
Years active

Portfolio

11 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Sep 2025
At TestBox, we do demos and POCs differently. While others rely on clones, simulations or overlays, we deliver real, live product environments — to show your software as it actually works. B2B leaders like Intuit, Gong, Apollo.io, Zendesk, CallRail and more trust TestBox to showcase their most powerful features and build buyer confidence. Our data-first approach means faster deal cycles, deeper trust, and less reliance on technical resources. With TestBox, your demos and POCs aren’t just impressive—they’re real.
Board Member
May 2025
By transforming fragmented expertise into accessible intelligence, Kimia helps commercial teams move faster, respond with confidence, and grow without being limited by the availability of a handful of experts. Already deployed across hundreds of thousands of SKUs, Kimia is trusted by  leading chemical manufacturers and distributors across the globe.
Board Member
Jan 2025
Now youre in control of your health journey. Keep track of symptoms & treatments, get personalized insights, and learn whats working. Use Human Health to advocate for yourself or a loved one, collaborate with healthcare providers, and get the care you deserve. If you want to make a huge impact on the world of health, come join our team! 💜
Board Member
Apr 2023
Health systems globally are facing similar pressures, including rising costs driven by increasing incidence of chronic diseases, an aging population, inequitable access to services, and gaps in workforce and infrastructure. In addition, changing customer expectations are driving a need for more personalised, digital, seamless and integrated care experiences. Solving these challenges is what we believe in. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can care for each other better. Care for you and your family. For all the things you need help with. For all the ways you want to help others. Across the entire world. In real time. At the incredible speed of now.
Board Observer
Dec 2021
Reejig is an award-winning workforce intelligence platform that uses the world’s first independently audited Ethical AI to unlock complete visibility of the skills and potential in your workforce. Whether you want to find, mobilize, reskill, or upskill talent, Reejig is your central nervous system for all talent decisions. We partner with the largest organizations worldwide including Reckitt, AWS, Woolworths Group, KPMG, and Allianz, and together we are creating a world with Zero Wasted Potential in people, business, and society. Reejig has been recognized by the World Economic Forum as a 2022 Technology Pioneer and stands amongst prior technology pioneers such as Airbnb, Atlassian, Google and Spotify. Reejig was also named one of the 20 Rising Stars as part of the seventh-annual Forbes 2022 Cloud 100 list, the #6 Top Start-Up by The Daily Telegraph, the Top 100 Innovators 2022 by The Australian, and awarded the “Best Advance in Practical AI” in both Talent Acquisition and Talent Management by the HR Tech Awards 2022 (Lighthouse Research & Advisory).
Board Member
Aug 2021
HotDoc is Australias largest and most trusted patient engagement platform. We take pride in helping over 21,000 practitioners connect with more than 9 million patients. The HotDoc platform includes: online bookings, recalls, reminders, check-in, place in queue, online processing of repeat prescription requests, and Inform (a tool designed to encourage patients to take a more proactive interest in preventative health and chronic disease management). HotDoc also provides free monthly webinars where practice managers, GPs, nurses and medical receptionists can earn CPD points. With over 20,000 registrations last year alone, HotDocs webinar series is the highest attended healthcare webinar series in Australia. Interested in a career at HotDoc? Visit our careers page: https://apply.workable.com/hotdoc/
Board Member
Oct 2020
Abyss is pioneering the future of inspection at scale, providing products and solutions that are enabling autonomous robots to capture and analyze data at an unprecedented level. Its industry-leading technology is pushing the boundaries of the possible, going beyond the status quo to deliver billions of dollars in risk reduction for some of the world’s biggest companies. We’ve curated the brightest minds in autonomy who work every day to help protect the world’s most valuable assets and resources, delivering the insights needed to inform preventative maintenance programs, exceed health and safety targets, and significantly reduce CO₂.
Board Observer
Jan 2018
Regrow Ag powers agriculture resilience for today’s leading retailers, CPGs, processors, and farmers. Regrow’s Agriculture Resilience Platform gives companies across the ag supply chain the ability to assure their supply chains and protect operational integrity by accelerating the needed scale of GHG emissions reduction, adoption of regenerative farming practices, and proactive adaptation to the changing climate. Recently named one of the TIME100 Most Influential Companies of 2023, Regrow’s rapidly growing list of partners includes Cargill, General Mills, and Kellanova. Regrow earned the standing of No. 41 on Fast Company’s list of the World’s 50 Most Innovative Companies in 2023 and was named the No. 1 Most Innovative Company in Agriculture.
Board Observer
Jan 2018
At FluroSat, we analyse remote sensing data (aerial and/or satellite imagery). We build supercharged agronomic tools to quantify the crop stress and answer the "why?"​ rather than "where?"​. Our platform allows agronomists to access satellite/plane or upload drone data, and provides them with the information on the stress levels and nutrient content distribution around the paddock (e.g., crop health maps, N/ chlorophyll levels maps) calculated using our advanced modeling and processing tools. We go into in-depth analysis, extending beyond NDVI into the identification of individual crop stressors. What is different about FluroSat is we build reliable correlations combining multiple sources of hyperspectral/ multispectral imagery (drone, satellite) incorporating the on-farm data (IOT, ground-based sensors) and tailor analytics on a per-paddock level for each of the crop types separately. We are always open to partnership in agronomy and research. Get in touch with us!
early stageFarming
Board Observer
Nov 2017
At :Different, our mission is to take care of homes and the people in them. We build smart tech solutions for the real estate industry that empower our team of property experts to deliver the best property management experiences to owners and tenants. After 5+ years of building our own rent roll and purpose-built technology platform from the ground up, our newest product to market is :Different for Agencies - our flagship solution delivering Property Management-as-a-Service to real estate offices across Australia. :Different for Agencies is an all-in-one solution that makes growing a profitable rent roll simple, helping agencies deliver better service, minus the headaches and hassle of doing it all on their own. They focus on their sales business and growing their rent roll, and we take care of the rest.
early stageReal Estate
Board Member
Nov 2016
TidyMe is the leading platform for connecting people with professional cleaners. With a seamless booking process, secure payment, and a 100% money-back guarantee, TidyMe is the easiest, most convenient way to book home cleaners.
Experience · 14 entries
All (14)
Investments (11)
Board (11)
2025
Board Member
Sep 2025
At TestBox, we do demos and POCs differently. While others rely on clones, simulations or overlays, we deliver real, live product environments — to show your software as it actually works. B2B leaders like Intuit, Gong, Apollo.io, Zendesk, CallRail and more trust TestBox to showcase their most powerful features and build buyer confidence. Our data-first approach means faster deal cycles, deeper trust, and less reliance on technical resources. With TestBox, your demos and POCs aren’t just impressive—they’re real.
Board Member
May 2025
By transforming fragmented expertise into accessible intelligence, Kimia helps commercial teams move faster, respond with confidence, and grow without being limited by the availability of a handful of experts. Already deployed across hundreds of thousands of SKUs, Kimia is trusted by  leading chemical manufacturers and distributors across the globe.
Board Member
Jan 2025
Now youre in control of your health journey. Keep track of symptoms & treatments, get personalized insights, and learn whats working. Use Human Health to advocate for yourself or a loved one, collaborate with healthcare providers, and get the care you deserve. If you want to make a huge impact on the world of health, come join our team! 💜
2023
Board Member
Apr 2023
Health systems globally are facing similar pressures, including rising costs driven by increasing incidence of chronic diseases, an aging population, inequitable access to services, and gaps in workforce and infrastructure. In addition, changing customer expectations are driving a need for more personalised, digital, seamless and integrated care experiences. Solving these challenges is what we believe in. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can care for each other better. Care for you and your family. For all the things you need help with. For all the ways you want to help others. Across the entire world. In real time. At the incredible speed of now.
2021
Board Observer
Dec 2021
Reejig is an award-winning workforce intelligence platform that uses the world’s first independently audited Ethical AI to unlock complete visibility of the skills and potential in your workforce. Whether you want to find, mobilize, reskill, or upskill talent, Reejig is your central nervous system for all talent decisions. We partner with the largest organizations worldwide including Reckitt, AWS, Woolworths Group, KPMG, and Allianz, and together we are creating a world with Zero Wasted Potential in people, business, and society. Reejig has been recognized by the World Economic Forum as a 2022 Technology Pioneer and stands amongst prior technology pioneers such as Airbnb, Atlassian, Google and Spotify. Reejig was also named one of the 20 Rising Stars as part of the seventh-annual Forbes 2022 Cloud 100 list, the #6 Top Start-Up by The Daily Telegraph, the Top 100 Innovators 2022 by The Australian, and awarded the “Best Advance in Practical AI” in both Talent Acquisition and Talent Management by the HR Tech Awards 2022 (Lighthouse Research & Advisory).
Show all 14 entries ↓
Investment activity
2016–2025 · 11 investments
20161201712018220201202122023120253
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