Ehsen Shah

Founder & CEO of B-Engaged - Sports Marketing & Athlete Branding

📍 United Kingdom🔄 Updated September 2026💼 8 investments📅 6 years investing🗓 Last invested Sep 2023
VC🌍 United Kingdom
8
Total investments
2
Early stage
1
Mid stage
3
Late stage
6y
Years active

Portfolio

7 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Sep 2023
Were on a mission to become the super-platform for grassroots football, delivering pro-level experiences like news, data, and gamification to over 190 million football fanatics in the non-professional ecosystem. As a data-powered social platform, we cover all divisions below the professional level. Every player receives a personal profile with performance stats, a gamified market value, personalised news, and social features. Available in Germany and the UK, we have users in 98% of all German football teams, multiple #1 rankings in the AppStore, and have raised over €5M from renowned business angels and football personalities.
Investor
Jun 2023
Footballer Performance Supplements ⚽ #UpYourGame
Investor
Dec 2022
VIRÓN is a Paris-based vegan slow-fashion footwear brand launched in 2020. All Virón shoes are made from recycled, upcycled, and bio-based materials; eco-innovative and sustainable engineered. Materials used in the production of our shoes guarantee minimal use of virgin materials. Some shoes are produced from 100% recycled materials, while AppleSkin-based shoes are made with minimal use of virgin PU. All soles are made from up to 70% recycled rubber, regardless of the shoe model. All materials are sourced in the EU, and our shoes are produced in a family-run factory in Portugal. We ensure ethical production and guarantee liveable wages to everyone along the production line. We are fully vegan and PETA-certified, and we regularly donate to and support environmental, animal, and social organisations. Our identity lies in techno and disruptive counter-culture, while our main 3 pillars are: for the people, for the animals, and for the planet.
Investor
Apr 2022
Our mission is to build a net-positive food system by accelerating the protein transition with the ambition of not just being an alternative to current problems but successors by creating value chains that integrate what matters and empowering people to be part of this change.
Investor
Jul 2021
Coupling the world of social interaction with sporting rivalry, METRIX allows you to compete against friends in the immersive football entertainment experience. Our Pop up concept venue is open but our main London UEFA Champions League Venue will be open in 2022.
Investor
Mar 2021
⚡ Performance drinks, powered by nature. It shouldn’t take a lightning bolt to feel the power of nature. Thankfully, at MOJU, we’ve bottled a better way. Active, grown, functional ingredients to help you take on any challenge. There’s never been many ingredients to MOJU. In the beginning, it was just two mates. One beaten-up VW Golf. Zero experience. Armed only with simple, homemade cold-pressed juices and a mad ambition to mix up an industry. Why? Well, something was bothering us. In this busy, modern world, we work so hard to be healthy and active. Yet products that say they’ll help you out? They kind of… don’t. Artificial ingredients. Heavy processing. Loads of sugar. It’s not what your body needs. Busy lives deserve better. So, we made it our mission to provide exactly that. We went back to nature, back to millions of years of evolution. To reconnect people with powerful flavours and potent natural ingredients. To do what we can to get you performing better. No miracle cures. Just some of what you need to get you feeling gooooood. It’s never just been about the drinks at MOJU. We’re here to give life our best shot.
Investor
Jun 2020
We are North America’s first social water brand, dedicated to the pursuit of positive experience and providing the highest quality water in the world, with a reduced environmental footprint. Founded by serial entrepreneur, Nicholas Reichenbach, Flow offers consumers the healthful benefits of drinking naturally alkaline spring water from a local and sustainable source. “We imagined a bottled water brand that was naturally healthful. Not filtered or altered tap water owned by a major corporation. We looked for an alternative to the plastic bottle, a package with the lowest possible carbon footprint. We stopped looking and we started creating.” -Founder & CEO Nicholas Reichenbach Our water has been nurtured for thousands of years in a limestone aquifer located on a family-owned property in Mildmay, Ontario, Canada. Flow’s water naturally collects essential minerals, electrolytes, and an alkaline pH. We have partnered with Tetra-Pak to create the industry’s lowest-carbon footprint packaging that is also PET and BPA free. Our goal, together with Tetra-Pak, is to make a pack that is completely renewable. More than two thirds of Flow’s package is made of paperboard that comes from trees harvested in responsibly managed forests and/or controlled sources. None of the resources used in our cartons come from old growth trees or rainforests. It uses just enough material to keep the package stable. Our packets are 3-5% package and 95-7% content - thinner than an eggshell. Flow Direct, our subscription service delivers water to your home or office for free VIA our eco-friendly electric SUV. Say hello to H2O 2.0!
Experience · 12 entries
All (12)
Investments (8)
Founder (3)
2023
Investor
Sep 2023
Were on a mission to become the super-platform for grassroots football, delivering pro-level experiences like news, data, and gamification to over 190 million football fanatics in the non-professional ecosystem. As a data-powered social platform, we cover all divisions below the professional level. Every player receives a personal profile with performance stats, a gamified market value, personalised news, and social features. Available in Germany and the UK, we have users in 98% of all German football teams, multiple #1 rankings in the AppStore, and have raised over €5M from renowned business angels and football personalities.
Partner
Aug 2023
The Players Fund is pioneering a new frontier in venture capital as the UKs first athlete-led firm, founded by athletes, to empower the athlete community as investors. Our first-of-its-kind strategy brings together a collective of renowned athlete investors alongside seasoned VCs, leveraging their combined expertise, global access to opportunities and value creation ability, to support exceptional entrepreneurs and accelerate the future of athlete investing.
Investor
Jun 2023
Footballer Performance Supplements ⚽ #UpYourGame
2022
Investor
Dec 2022
VIRÓN is a Paris-based vegan slow-fashion footwear brand launched in 2020. All Virón shoes are made from recycled, upcycled, and bio-based materials; eco-innovative and sustainable engineered. Materials used in the production of our shoes guarantee minimal use of virgin materials. Some shoes are produced from 100% recycled materials, while AppleSkin-based shoes are made with minimal use of virgin PU. All soles are made from up to 70% recycled rubber, regardless of the shoe model. All materials are sourced in the EU, and our shoes are produced in a family-run factory in Portugal. We ensure ethical production and guarantee liveable wages to everyone along the production line. We are fully vegan and PETA-certified, and we regularly donate to and support environmental, animal, and social organisations. Our identity lies in techno and disruptive counter-culture, while our main 3 pillars are: for the people, for the animals, and for the planet.
Investor
Apr 2022
Our mission is to build a net-positive food system by accelerating the protein transition with the ambition of not just being an alternative to current problems but successors by creating value chains that integrate what matters and empowering people to be part of this change.
Show all 12 entries ↓
Investment activity
2020–2023 · 8 investments
20202202122022220232
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