Dwayne Chambers

The "Anything Goes"​ approach to food, wall art, hot sauce & life in general. THE SHORT STORY... Back in 1995, a college kid with absolutely no restaurant experience decided he wanted to open a restaurant - a Tex-Mex restaurant. Everyone thought he was a little crazy, but it turns out thats just what the restaurant landscape needed at the time - the weird, the wild, the insanely great food of Tijuana Flats. Fast forward to now - Tijuana Flats now has 65 corporate and 25+ Franchise locations in several states! We pride ourselves in serving fresh, never frozen or microwaved food, in a funky, laid-back atmosphere that both our guests and team love. Can you imagine never having to work on holidays? Guess what, it isnt a dream! We are actually closed on 7 major holidays so our team can enjoy the day with family and friends. Since day one one of our most important Core Values has been community and Tijuana Flats has always given back to the community. But in January 2007, we created the Just in Queso (JIQ) Foundation to give back even more. Much more. Over $6.0 million to date to help those in need. Company Mission: Tijuana Flats is committed to providing guests with fresh Tex-Mex food and outstanding service in a friendly, fun & exciting atmosphere. Our CORE VALUES: Respect, Quality, Opportunity, Integrity, Innovation, Fun & Community drive our unique culture, creating a solid foundation that increases value for our guests, partners & everyone in between.

Whether creating dynamic brands with true longevity or restoring existing brands to their glory, it all starts with establishing clear and relevant brand differentiation. The most powerful differentiation a brand can have is an emotional connection where every moment of the journey is a brand moment. These brand moments always start with functional sensory experiences and flow through mental consideration; but they always leave some lasting emotional feeling (whether we realize it or not). It is at this level a brand can fulfill desires rather than serve needs and a brand can move past frequency to establish preference. Great brands aren’t just about marketing. While marketing often takes the lead, great brands are those where the entire organization is inspired to work together to deliver the core differentiation and make emotional connections with employees, guests and the communities they serve. Great brands understand that the customer should control the customer journey and every moment is a brand moment. Contact us for help evaluating future investments, launching new acquisitions, resetting existing brands, for a fresh perspective, or assistance as an interim CMO. Specialties include: Brand leadership, innovation, eCommerce, organic social, social media, loyalty, digital, sales performance, mobile marketing, event marketing, marketing strategy, field marketing, sports marketing, sponsorships, creative development, menu development, corporate communications, franchise relations, rebranding, consumer research and analysis