Dmitry Popov

WE HELP marketing and sales teams IN long-cycle (e.g. leadgen-focused or product-led) businesses like B2B, financial services, real estate etc. TO crush their revenue and ROI goals BY turning first-party intent signals into rocket fuel for profitable growth WITH our - no-code - done-for-you - data-science based - GDPR/CCPA-compliant predictive insights. HERE’S HOW WE DO IT: Step 1: Collect “ultra HD” first-party behavioral data (way more granular than available in Google and Adobe analytics). Step 2: Connect it to future CRM outcomes with the power of modern machine learning algorithms to reveal (1) Probability to buy, and (2) Likely revenue/LTV for 100% of your website visitors, including all the anonymous ones, as well as your inbound leads. Step 3: Build e-commerce-like feedback loops, allowing you to: (1) know which channels and campaigns are profitable 1.a. with much higher confidence, and 1.b. without having to wait for new leads to convert; (2) stop settling for buying poor quality leads or free-trials; optimize your campaigns directly for pipeline, revenue, and LTV; (3) achieve statistical significance on your growth experiments 10-100x faster and at 90+% lower cost; (4) win back at least 1 hour per channel manager per day by doubling down on vastly more efficient (due to stronger & better optimization signal) automated bidding. Want to learn more? Email us at sales@tomi.ai to request your free predictive marketing consultation and platform demo.

Serving Fortune 500-caliber institutions in US and Europe on matters of strategy, marketing, commercial and operational excellence, data/analytics, digital and customer-centric transformation. Examples of notable projects include: (1) Retail investment products revenue enhancement. 4x market share in new business for target product and overall +50% revenue increase (across all investment products) (2) Retail business strategy. Customer-centric benchmark-driven financial model that helped to identify sizeable (>$20m per annum) profit enhancement opportunities (3) "Brand drivers" consumer research (individuals and SME segments). Brand funnel performance and primary sources of customer leakage analyzed. Brand drivers importance/relevance (derived, not stated) quantitatively measured. Implications for positioning strategy synthesized. (4) Conjoint analysis for multiple retail and SME products. Multiple pareto-optimization opportunities (better customer perception AND better margin for the bank) identified and prepared for implementation. Advanced customer segmentation to drive strategic decisions delivered. (5) Multiple comprehensive strategic planning exercises. Upside potential across business units quantified. Major performance drivers identified. Strategic initiatives portfolios structured. High-level implementation roadmaps prepared.

WE HELP marketing and sales teams IN long-cycle (e.g. leadgen-focused or product-led) businesses like B2B, financial services, real estate etc. TO crush their revenue and ROI goals BY turning first-party intent signals into rocket fuel for profitable growth WITH our - no-code - done-for-you - data-science based - GDPR/CCPA-compliant predictive insights. HERE’S HOW WE DO IT: Step 1: Collect “ultra HD” first-party behavioral data (way more granular than available in Google and Adobe analytics). Step 2: Connect it to future CRM outcomes with the power of modern machine learning algorithms to reveal (1) Probability to buy, and (2) Likely revenue/LTV for 100% of your website visitors, including all the anonymous ones, as well as your inbound leads. Step 3: Build e-commerce-like feedback loops, allowing you to: (1) know which channels and campaigns are profitable 1.a. with much higher confidence, and 1.b. without having to wait for new leads to convert; (2) stop settling for buying poor quality leads or free-trials; optimize your campaigns directly for pipeline, revenue, and LTV; (3) achieve statistical significance on your growth experiments 10-100x faster and at 90+% lower cost; (4) win back at least 1 hour per channel manager per day by doubling down on vastly more efficient (due to stronger & better optimization signal) automated bidding. Want to learn more? Email us at sales@tomi.ai to request your free predictive marketing consultation and platform demo.