Michael Becker

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile-connected world. The interaction between consumers and brands has been forever changed by the revolution that is, mobile – it is closer, personal, powerful and pervasive. Add into the mix the first truly mobile generation and you have a once-in-an-era transformation in the relationship between marketers and their customers. This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies. At the MMA, we believe the best way to thrive —and the only way to survive — is to capture this zeitgeist NOW by aggressively adopting proven, peer-driven and scientific best practices, without compromise. In all that we do, we are committed to bringing the right people together to challenge the status quo and provide a path forward. We invest millions of dollars in rigorous research to arm marketers with unassailable truths and actionable tools. Comprised of over 800-member companies globally and 14 regional offices, the MMA helps marketers lead this imperative for marketing change – in ways that #ShapeThe Future® and drive business growth today.The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.

The Connected Marketer is an education and advisory services company. The company educates, guides and advises brand marketers on using technology in their marketing. It supports technology companies and marketing solution providers to better engage marketers so that both may effectively and efficiently service consumers and customers throughout the customer journey and path-to-purchase through and with mobile. In addition, The Connected Marketer offers a range of masterclasses, workshops and professional qualifications in: mobile marketing, the role of AI in marketing, connected marketing, value proposition development, programmatic advertising and digital customer experience as well as custom-tailored education programmes

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile-connected world. The interaction between consumers and brands has been forever changed by the revolution that is, mobile – it is closer, personal, powerful and pervasive. Add into the mix the first truly mobile generation and you have a once-in-an-era transformation in the relationship between marketers and their customers. This marketing and communications insurgency we have all experienced is about to further explode with the future of 5G, AI, and other emerging technologies. At the MMA, we believe the best way to thrive —and the only way to survive — is to capture this zeitgeist NOW by aggressively adopting proven, peer-driven and scientific best practices, without compromise. In all that we do, we are committed to bringing the right people together to challenge the status quo and provide a path forward. We invest millions of dollars in rigorous research to arm marketers with unassailable truths and actionable tools. Comprised of over 800-member companies globally and 14 regional offices, the MMA helps marketers lead this imperative for marketing change – in ways that #ShapeThe Future® and drive business growth today.The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit www.mmaglobal.com.