DS

Devaraj Southworth

Founder, CEO, Entrepreneur, Investor (We are hiring!)

📍 New York City Metropolitan Area, United States🔄 Updated September 2026💼 4 investments📅 15 years investing🗓 Last invested Oct 2020𝕏 @upgrade_to_unlock
VC🌍 United States
4
Total investments
1
Early stage
0
Mid stage
2
Late stage
15y
Years active

Portfolio

4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor, Shareholder
Oct 2020
Carta powers interconnectivity in private markets — uniting data, people, and workflows in one connected system. We connect founders, investors, and limited partners through software purpose-built for private capital. Trusted by 50,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 8,500+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance and Best Workplaces in the Bay Area lists, Forbes’ list of the Worlds Best Cloud Companies, Fast Companys Most Innovative list, Inc.s Fastest-Growing Private Companies list, and is certified as a Great Place to Work for 2025-2026 (3 years running!). For more information, visit carta.com.
Investor
Mar 2019
Serial entrepreneur Anshuman Vohra founded HALO with a vision to revolutionize how the world hydrates. With a bespoke blend of electrolytes, vitamins and minerals, a crisp, refreshing taste and low sugar, HALO comes in a variety of formats to rehydrate your body quickly and efficiently. Available in the US and UK.
Investor [Acquired]
Feb 2018
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education
Vice President, eCommerce, Product Strategy, Innovation & Investments
May 2011
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus
Experience · 15 entries
All (15)
Investments (4)
Founder (3)
2020
Investor, Shareholder
Oct 2020
Carta powers interconnectivity in private markets — uniting data, people, and workflows in one connected system. We connect founders, investors, and limited partners through software purpose-built for private capital. Trusted by 50,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence. Carta’s Fund Administration platform supports 8,500+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Carta has been included on the Fortune Best Large Workplaces in Financial Services and Insurance and Best Workplaces in the Bay Area lists, Forbes’ list of the Worlds Best Cloud Companies, Fast Companys Most Innovative list, Inc.s Fastest-Growing Private Companies list, and is certified as a Great Place to Work for 2025-2026 (3 years running!). For more information, visit carta.com.
2019
Investor
Mar 2019
Serial entrepreneur Anshuman Vohra founded HALO with a vision to revolutionize how the world hydrates. With a bespoke blend of electrolytes, vitamins and minerals, a crisp, refreshing taste and low sugar, HALO comes in a variety of formats to rehydrate your body quickly and efficiently. Available in the US and UK.
2018
Investor [Acquired]
Feb 2018
Too many brands suck at social. Yours doesn’t have to. It starts with the right tools. Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place. But tools won’t get you far without the right expertise. Hootsuite Academy has helped thousands of professionals and organizations master new social media skills with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform. Find the Hootsuite plan that’s right for you at hootsuite.com/plans, or get started today with free platform training at hootsuite.com/education
2013
CEO & Co-Founder
Apr 2013
Thirstie is the leading e-commerce solution for beverage alcohol brands. Established in 2014 by Co-Founders, Devaraj Southworth and Maxim Razmakhin, Thirstie’s patented technology increases online consumer interactions for the world’s most iconic alcohol companies. Thirstie delivers a compliant end-to-end full customer experience with its e-commerce, retailer, data, and gift card solutions. Thirstie’s national network of licensed retailers seamlessly fulfills online orders funneled through a branded webstore that are routed to them through the company’s proprietary algorithm. Thirstie’s suite of best-in-class data capabilities helps brands better understand and target their customers. In 2021, the company launched the industry-first alcohol branded gift card solution, enabling brands to further drive online retail revenue.
2012
General Partner
Nov 2012
Tailfin Ventures is a talent network and venture development firm comprised of 100 corporate executives and entrepreneurs with experience building game-changing web and mobile applications. We’re an idea accelerator, leveraging technology, experience and relationships to turn ideas into products. There are thousands of ideas out there, 99 percent of which never see the light of day. Utilizing our team of seasoned operators, subject matter experts, engineers, advisors and bankers, our platform enables ideas to be built in record time, and with lasting impact. Founded by former Amex mobile and Accenture executives, Tailfin's roster contains a seasoned group of individuals who have collectively raised millions in capital and have had meaningful exits to companies, including Google, Twitter and AirBNB. Prospective members are recruited based on their relationships with existing partners, a majority of whom have known and worked with each other for years. From time to time, Tailfin founders, partners and advisors make angel investments in early-stage ventures. If you have an idea you believe is compelling and worthy of consideration, pitch it to us. If our partners believe it has merit, and you want to collaborate, we will either develop the idea with you, or invest directly.
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Investment activity
2011–2020 · 4 investments
20111201812019120201
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