Dave Murray

Fresa Fortaleza was founded on the simple idea of using our collective experience in Mexico to create multi-stakeholder value. Our data driven approach establishes a pipeline for new and improved cultivars in Mexico, allowing growers to provide a world class strawberry experience to consumers in North America and abroad.

Fresa Fortaleza was founded on the simple idea of using our collective experience in Mexico to create multi-stakeholder value. Our data driven approach establishes a pipeline for new and improved cultivars in Mexico, allowing growers to provide a world class strawberry experience to consumers in North America and abroad.

The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our member’s prosperity by conducting advocacy; connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence.

California strawberry farmers have a century-long history of working together. Since 1956, strawberry farmers have worked together via the California Strawberry Advisory Board, which was amended in 1993 to the California Strawberry Commission. The California Strawberry Commission represents more than 400 strawberry growers, shippers, and processors, proudly working together to advance strawberry farming for the future of our land and people. Commission programs create opportunities for success through groundbreaking programs focused on workforce training, strawberry production research, and nutrition research. Through science-based information and education, we deliver good news about sustainable farming practices that benefit the health of people, farms, and communities.

Fresa Fortaleza was founded on the simple idea of using our collective experience in Mexico to create multi-stakeholder value. Our data driven approach establishes a pipeline for new and improved cultivars in Mexico, allowing growers to provide a world class strawberry experience to consumers in North America and abroad.

Fresa Fortaleza was founded on the simple idea of using our collective experience in Mexico to create multi-stakeholder value. Our data driven approach establishes a pipeline for new and improved cultivars in Mexico, allowing growers to provide a world class strawberry experience to consumers in North America and abroad.

The International Fresh Produce Association (IFPA) is the largest and most diverse international association serving the entire fresh produce and floral supply chain and the only to seamlessly integrate world-facing advocacy and industry-facing support. We exist to bring the industry together to create a vibrant future for all. We grow our member’s prosperity by conducting advocacy; connecting people and ideas; and offering guidance that allows us all to take action with purpose and confidence.