Darrell Whitelaw

The days of one-size-fits-all weed are over. In its place is the right high for every situation. Proper is the recommendation platform for searching, shopping, and making sense of weed for you. Whether you’ve been on the hunt for years, or new to the game, we’re the go-to spot for geeking out on all things cannabis. We’re a group of passionate insiders that live and breathe the innovations, brands, and products across the industry. We’re dedicated to sharing our perspective, and those products with you. The same ones we recommend to our friends and family, including Grandma. The products that deliver that high. The high that feels like it was made just for you.

Solving glasses for kids and parents.

AI for Retail Returns

The days of one-size-fits-all weed are over. In its place is the right high for every situation. Proper is the recommendation platform for searching, shopping, and making sense of weed for you. Whether you’ve been on the hunt for years, or new to the game, we’re the go-to spot for geeking out on all things cannabis. We’re a group of passionate insiders that live and breathe the innovations, brands, and products across the industry. We’re dedicated to sharing our perspective, and those products with you. The same ones we recommend to our friends and family, including Grandma. The products that deliver that high. The high that feels like it was made just for you.

Siberia is a strategy, design, and engineering studio. We unstick and accelerate brands through major pivots and big swings catalyzed by technology and cultural disruptions. Notable clients include Bloomberg, The Whitney, IMAX and Google, as well as a unique set of smaller upstarts including Hello Sunshine. hello@siberia.io

Solving glasses for kids and parents.