Daniel Jontén

YMR Track Club was founded in 2017 by Olympic athlete Peter Häggström Lindecrantz as a celebration to his former sports club IK Ymer on their 100th anniversary. Peter made an updated version of the clubs tracksuit from the 70s. It turned out really well and Peter started designing more garments. YMR Track Club was founded as well as ymrtrackclub.com. Only a few months later YMR Track Club appeared in fashion magazine Vogue. What had been a project mostly for fun suddenly became much more. Today, we have customers from all over the world shopping our premium and sustainable performance wear. We design and knit everything in the textile district of Sjuhärad in Västergötland, Sweden and use a lot of recycled materials. Here, people have had the expertise of producing high quality fabrics and fashion for generations and Sjuhärad is still the centre of Swedish fashion and textile. Our ambition is to create classic and premium performance wear for sports as that works at other occasions like to the office or when going out.

Gemme is a platform that enables fashionistas to share their closet. At Gemme Collective you can rent extraordinary products from stylish women at a fraction of the original price. You can also digitalize designer pieces from your own closet, your gems, and rent them out to like-minded women. A platform where you can enjoy and consume fashion, with no harm to the environment. Browse products from brands like Balenciaga, Bottega Veneta, The Row, Acne Studios and Totême, from the closets of Stockholm’s most stylish people. Gemme innovates the future of fashion – a world where we use what is already hanging in our closets. - We discover, rent and share.

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YMR Track Club was founded in 2017 by Olympic athlete Peter Häggström Lindecrantz as a celebration to his former sports club IK Ymer on their 100th anniversary. Peter made an updated version of the clubs tracksuit from the 70s. It turned out really well and Peter started designing more garments. YMR Track Club was founded as well as ymrtrackclub.com. Only a few months later YMR Track Club appeared in fashion magazine Vogue. What had been a project mostly for fun suddenly became much more. Today, we have customers from all over the world shopping our premium and sustainable performance wear. We design and knit everything in the textile district of Sjuhärad in Västergötland, Sweden and use a lot of recycled materials. Here, people have had the expertise of producing high quality fabrics and fashion for generations and Sjuhärad is still the centre of Swedish fashion and textile. Our ambition is to create classic and premium performance wear for sports as that works at other occasions like to the office or when going out.

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Gemme is a platform that enables fashionistas to share their closet. At Gemme Collective you can rent extraordinary products from stylish women at a fraction of the original price. You can also digitalize designer pieces from your own closet, your gems, and rent them out to like-minded women. A platform where you can enjoy and consume fashion, with no harm to the environment. Browse products from brands like Balenciaga, Bottega Veneta, The Row, Acne Studios and Totême, from the closets of Stockholm’s most stylish people. Gemme innovates the future of fashion – a world where we use what is already hanging in our closets. - We discover, rent and share.

Flarie is a leading entertainment company providing brands with a scalable platform for advergaming to entertain and engage their audiences globally on any device or touchpoint. Today working with brands such as Unilever, Universal, Klarna, Coca-Cola, SJ, TV4, MAX and American Express. Branded entertainment and gamification is growing rapidly – and we believe in a future where customers do not feel annoyed and interrupted by banners and ads.