Dana Settle

Co-Founder and Managing Partner at Greycroft

📍 Los Angeles, California, United States🔄 Updated July 2026💼 27 investments📅 19 years investing🗓 Last invested May 2026
VC🌍 United States20+ investmentsInvested this quarter
27
Total investments
14
Early stage
3
Mid stage
2
Late stage
19y
Years active

Portfolio

24 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
May 2026
Board Member
Mar 2026
Real world. Real intelligence.
Investor
Jul 2025
Launched during the Mayo Clinic Platform Accelerate program, backed by Sequoia and Google, and an official Content Partner of the New England Journal of Medicine and The Journal of the American Medical Association OpenEvidence is the world’s leading medical information platform.
Investor
Aug 2024
goop kitchen is an upscale fast-casual concept, founded by Gwyneth Paltrow in 2021, serving real, clean, and delicious food made-to-order. The brand focuses on thoughtfully sourced ingredients and chef-driven menus designed primarily for delivery and takeout.
Board Member
Jun 2024
Stability AI sparked the Generative AI revolution with the release of Stable Diffusion in August 2022, marking our position as a global leader in the field. We develop cutting-edge open models in image, video, 3D, and audio, as well as professional applications designed for enterprise-grade visual media creation. Our models have garnered immense popularity among creators, developers and enterprises alike, with over 260 million downloads and counting. Stability AI has been recognized as one of Fortunes 50 AI Innovators and as one of Times Most Influential Companies. Additionally, Stable Audio was featured on TIMEs list of the Best Inventions of 2023. For press inquiries, please contact us at press@stability.ai. For customer support, reach out to support@stability.ai.
Investor
Mar 2021
Pacaso is a service that creates a more accessible category of second-home ownership. The company helps people buy and own a second home through a property-specific LLC, and reduces the cost and hassle of ownership. Pacaso manages the property and uses proprietary technology to make scheduling easy. Pacaso was founded by Zillow executives, including co-founder and former CEO Spencer Rascoff and founder and former CEO of dotloop, Austin Allison. The company raised $17 million in Series A funding from leading venture capital firms such as Maveron, Crosscut and Global Founders Capital. Additionally, Pacaso has secured $250 million in debt financing to purchase shares of homes. 
early stageReal Estate
Board Observer
Feb 2020
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.
Board Observer
Dec 2019
Founded in 2021, MERIT is a modern beauty brand that simplifies what it takes to get ready. Born out of an industry crowded with fleeting trends and products that demanded expert-level skills, MERIT was created as the antidote — a considered collection designed to bring ease to your everyday. With a timeless perspective on beauty and a commitment to uncompromising quality, we create beauty and lifestyle essentials that become signatures of your routine — products you’ll reach for daily and live with for years to come. MERIT is a global brand with teams in New York, Los Angeles, Toronto, London, and Paris.
Board Member
Jul 2019
Tapcart is the mobile commerce platform of leading brands, helping build stronger customer relationships through fully custom, personalized mobile shopping experiences. We power mobile apps that have processed over $7+ Billion in sales for brands like BÉIS, Princess Polly, BYLT Basics, Gorjana, Overstock, and 2,000+ others. Tapcart is proud to be a Shopify Ventures portfolio company since 2021.
Board Member
Aug 2018
Performance for your skin, body and planet - hi, were Versed 👋 Shop us in 6,600 stores globally and at VersedSkin.com.
Board Observer
Jun 2017
Seed Health is a microbiome science company pioneering applications of microbes for human and planetary health. In collaboration with leading academic researchers, we advance breakthrough discoveries in microbial sciences across a pipeline of novel therapeutics, consumer health innovations and environmental solutions. All consumer innovations in probiotics are commercialized under Seed®.
early stageBiotechnology
Board Observer
Dec 2016
As of September 6, 2019, Voicea was acquired by Cisco Systems Voicera is the voice collaboration platform that "Turns Talk Into Action"​. Voicera can help you turn Talk into Action with EVA, the Enterprise Voice Assistant. EVA joins meetings and takes notes for you. With EVA, what you talk about gets turned directly into actionable business initiatives and outcomes. Notes are delivered via email or pushed into other collaboration tools where your team gets work done. EVA works everywhere you do - video conferences, phone calls, or in-person meetings. Voicera is available to any individual, team or enterprise. Check it out at https://www.voicera.com.
Board Member
Nov 2015
Thrive Market is a membership e-commerce platform on a mission to make the world’s highest quality natural and organic products affordable for every American family. For $60/year, Thrive members get access to their favorite healthy snacks, supplements, home, beauty, and baby products at 30-50% off retail value—all shipped to their front door for free. As part of our Thrive Gives initiative, each paid membership on the site also sponsors a free membership for those in need. Wholesome products at wholesale prices, were Thrive Market and we cant wait to be connected with you.
Board Observer
Jun 2015
Wonderbly is the world’s leading personalised publishing company. We make wonderful, unique books for wonderful customers all over the world. Our mission is to make people feel extraordinarily special, and bring them closer to the people they love, through the power of personalised stories. So far we’ve shipped over 10 million books to over 150 countries. We’ve done this in just eight years, and we’re just getting started. Getting personalised books to all those millions of customers requires a multidisciplinary team. Our people have experience across editorial design, research, production, software engineering, marketing, ecommerce, data analysis, print-on-demand manufacturing, shipping… the list goes on. This means that Wonderbly is a very collaborative and creative place to work, with opportunities for growth and development across a broad range of skills. We’re based mainly in London, where we have a bright and light studio for working together. But like many digital first companies, we have a hybrid operating model with many colleagues working much of the time remotely. Our values Wonderbly’s values were born from the three enduring qualities at the heart of ‘Lost My Name’ - our original and best-selling children’s book. These values are Courage, Curiosity and Kindness. And although they naturally have a child-friendly ring to them, these are deeply human values that we believe everyone should live by. COURAGE - means taking calculated risks and trying things that no one else would. Its setting audacious goals, seeing them through, and being willing to be wrong. CURIOSITY - means investing in learning, never losing sight of ‘WHY’. Curiosity allows us to ask silly questions, explore our blind spots, and dip into other disciplines for inspiration. KINDNESS - is the Wonderbly heart: it’s no coincidence that deep friendships form here. Kindness means making space for one another, inclusivity as standard, and clear, direct communication.
Board Observer
Feb 2015
Acorns believes that anyone can achieve financial wellness — that’s why they’ve been building simple, powerful money tools for everyday Americans and their kids since 2014. Acorns is the app that makes it easy to spend smarter today, save for tomorrow, and invest for your future. Acorns Early is a smart money app and debit card that helps kids grow their money skills — and their money — while they grow up. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 13 million all-time customers save and invest over $22 billion dollars, much of it from spare change.
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Experience · 29 entries
All (29)
Investments (27)
Board (21)
2026
Investor
May 2026
Board Member
Mar 2026
Real world. Real intelligence.
2025
Investor
Aug 2025
Lead is a fintech that also operates a state-chartered, FDIC-insured bank. We make it possible for other fintechs and crypto companies to embed compliant financial products directly into their own products.
Investor
Jul 2025
Launched during the Mayo Clinic Platform Accelerate program, backed by Sequoia and Google, and an official Content Partner of the New England Journal of Medicine and The Journal of the American Medical Association OpenEvidence is the world’s leading medical information platform.
2024
Investor
Aug 2024
goop kitchen is an upscale fast-casual concept, founded by Gwyneth Paltrow in 2021, serving real, clean, and delicious food made-to-order. The brand focuses on thoughtfully sourced ingredients and chef-driven menus designed primarily for delivery and takeout.
Show all 29 entries ↓
Investment activity
2007–2026 · 27 investments
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