Alex Daley

The singular purpose of the Hard Assets Alliance is to provide customers with a simple, low-cost way to buy and sell precious metal, with the convenience and security of ready storage inside or outside the United States.The Hard Assets Alliance (HAA) is an industry association of trusted economic and investment research firms that fosters a better understanding of precious metals markets and offers the SmartMetals platform: a one-of-a-kind physical precious metals trading broker to retail investors. HAA allows anyone to open an IRA, and purchase, store, and sell physical precious metals domestically and internationally... with just a few mouse clicks.

The singular purpose of the Hard Assets Alliance is to provide customers with a simple, low-cost way to buy and sell precious metal, with the convenience and security of ready storage inside or outside the United States.The Hard Assets Alliance (HAA) is an industry association of trusted economic and investment research firms that fosters a better understanding of precious metals markets and offers the SmartMetals platform: a one-of-a-kind physical precious metals trading broker to retail investors. HAA allows anyone to open an IRA, and purchase, store, and sell physical precious metals domestically and internationally... with just a few mouse clicks.

A boutique consultancy providing the tools for digital businesses to scale more quickly and efficiently. Founder Alex Daley has helped create successful product and marketing strategies to power the growth of: - Financial technology (Fintech) products and services, including digital wealth management and advisory services, online broker-dealer platforms in commodities and alternatives, and more. - Digital information products, including the growth of two of the largest and fastest growing financial YouTube channels and the launch of multiple investment research franchises,. - eCommerce storefronts, which have profitably generated hundreds of millions in new revenues in both direct and marketplace channels, powered by intelligent growth marketing strategies. Project engagements have included: - Establishing a complete customer data warehouse and reporting structure, combining data from internal proprietary customer data sources, web and app analytics, marketing automation platforms, sales and customer service tracking platforms, and append-able data sources to provide detailed customer journey analytics, improved segmentation and targeting, and other insights that helped grow revenue, lower CAC/improve ROAS, and increase retention/LTV margins. - Helping to establish a de novo financial publisher with new e/audio/print-on-demand book products to reach a growing contingent of independent investors looking to better managed their own finances. - And much more... If you are looking for help planning and instrumenting for the growth of your ecommerce or fintech products, from analytics and data warehousing to marketing and sales automation, please get in touch.