2
Total investments
1
Early stage
0
Mid stage
0
Late stage
9y
Years active
Portfolio
2 investments Β· sorted by recency
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Investor
Jun 2018
Were a global creative agency specialising in creating engaging and innovative campaigns, events, activations, and exposure for brands to drive meaningful connections with gaming audiences.
Founding Board Member
Dec 2017
Founded in 2017, reloaded in 2020, the Esports Games Association (EGAA) is the Industry for Esports in Australia.
Working with players, teams and organisations, tournament organisers, leagues, and developers and publishers, and other stakeholders, EGAA aims to help the Australian esports scene professionalise and self-regulate.
Experience Β· 5 entries
All (5)
Investments (2)
Founder (1)
Board (1)
2020
2018
Investor
Jun 2018
Were a global creative agency specialising in creating engaging and innovative campaigns, events, activations, and exposure for brands to drive meaningful connections with gaming audiences.
2017
Founding Board Member
Dec 2017
Founded in 2017, reloaded in 2020, the Esports Games Association (EGAA) is the Industry for Esports in Australia.
Working with players, teams and organisations, tournament organisers, leagues, and developers and publishers, and other stakeholders, EGAA aims to help the Australian esports scene professionalise and self-regulate.
Founder
Aug 2017
The Esports High Performance Centre is a place of true innovation and excellence, driven through its shared facilities with Australiaβs elite sporting organisations
Sydney Roosters Rugby League Club (5x National Premiership)
Sydney Swans AFL Club (4x National Premierships)
New South Wales Waratahs Rugby Union (3x National Premierships)
New South Wales Cricket (2x National Premierships)
Sydney Sixers Cricket Club (1x National Premiership)
Sydney Footbal Club (1x National Premiership)
2016
Managing Director
Jul 2016
Guinevere Capital brings together the traditional sports and esports worlds focusing on the development of local ecosystems.
With over a decades experience in rugby, cricket and football, Guinevere provides direct investment, corporate advisory and strategy consulting including team management, high performance, brand, and commercialisation strategies.
The company spans Australia, New Zealand and Europe and has helped global sports and esports organisations establish best practises to grow their business. Guinevere has been responsible for the development of three esports performance centers including the Esports High Performance Centre in the Sydney Cricket Ground, the first esports facility in Australia.
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