Itamar Cohen

We build interactive, fun, and appealing games, focusing on high retention alongside strong monetization models. As people who live, breathe and dream gaming, we know best what motivates our users.

Mad Brain Games was founded with the ambition of being the leading casual game company in free-to-play games. Our team is built up of industry veterans from some of the biggest names in mobile games such as Playtika, Huuuge Games, Facebook, Game Point, Moon Active and Papaya Gaming. Our studio’s mission is that our games will truly transcend and stand the test of time. With a combination of creativity, data, and passion, we conceptualize ideas making dreams a reality and bring fun innovative games to the masses worldwide. Our team has truly shaped our story, invested in taking our players on a world-class journey, with gripping narratives and wondrous animations. We believe that our close- knit environment is the key to our success and drives us to create games we know our players will love. Come check our games: Word Farm Adventure- Save the farm animals in our Free word scrabble puzzle game which is one of the highest-rated word scapes games in both the Apple and Google Play stores. Cinematch- Help Oscar become a movie star by solving puzzles, match& merge and designing movie since!

We build interactive, fun, and appealing games, focusing on high retention alongside strong monetization models. As people who live, breathe and dream gaming, we know best what motivates our users.

Mad Brain Games was founded with the ambition of being the leading casual game company in free-to-play games. Our team is built up of industry veterans from some of the biggest names in mobile games such as Playtika, Huuuge Games, Facebook, Game Point, Moon Active and Papaya Gaming. Our studio’s mission is that our games will truly transcend and stand the test of time. With a combination of creativity, data, and passion, we conceptualize ideas making dreams a reality and bring fun innovative games to the masses worldwide. Our team has truly shaped our story, invested in taking our players on a world-class journey, with gripping narratives and wondrous animations. We believe that our close- knit environment is the key to our success and drives us to create games we know our players will love. Come check our games: Word Farm Adventure- Save the farm animals in our Free word scrabble puzzle game which is one of the highest-rated word scapes games in both the Apple and Google Play stores. Cinematch- Help Oscar become a movie star by solving puzzles, match& merge and designing movie since!

We work with over 50 games at different stages, from early alpha startups to multi-million-dollar ARPU giants. Use our experience & proven best practices to generate more revenue, increase retention & engagement, build a strong community, and create better game experiences. Tap into 9 years of mobile gaming know-how and level up your game with world-class gaming copywriters, designers, UX experts, illustrators, concept artists, monetization managers, VIP account managers, and social media superstars. Our core experience is: Monetization & LiveOps - Campaign & Event Ideas | Calendar Management & Consultation | Ad Monetization Implementation & Management | VIP Account Management Creative - Microcopy | Storytelling & Narrative Building | UI/UX | App Store Assets | LiveOps Art & Copy| Push Notifications | Retention, Churn, and Dormant Email Campaigns | Marketing Materials | Video Creation | Influencer Campaigns Social Media - Facebook & Instagram Page Management | Chatbot Building | Community & Group Management | Content Creation Contact us to find the ideal match for your budget, scope, studio philosophy, timelines, and other specific requirements.