Cliff Prior

Senior Advisor to breakthrough founders | building inclusive markets | scaling impact with purposeful outcomes | Impact, Ventures, AI

๐Ÿ“ London, England Metropolitan Area, United Kingdom๐Ÿ”„ Updated September 2026๐Ÿ’ผ 3 investments๐Ÿ“… 8 years investing๐Ÿ—“ Last invested Feb 2025๐• @upgrade_to_unlock
VC๐ŸŒ United Kingdom
3
Total investments
1
Early stage
0
Mid stage
1
Late stage
8y
Years active

Portfolio

2 investments ยท sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Feb 2025
At Muhdo, we are revolutionising the global healthcare landscape through the mass personalisation of epigenetics. Our mission is built on a fundamental truth: prevention is not only better than cure, but significantly more sustainable and cost-effective. By shifting the focus from reactive "sick-care" to proactive wellness, we inspire individuals to develop long-term healthy habits that benefit both the person and society as a whole. We believe your health is written in your genes. By discovering and exploiting your unique genetic gifts, Muhdo provides the roadmap to a healthier, happier, and longer life. We achieve this by bridging the gap between complex science and daily life through our cutting-edge AI-led health coaching platform, MAISIE, and our development of precision supplements, tailored specifically to your unique biological profile. Our commitment to innovation extends into the most critical areas of modern medicine. Muhdo is currently at the forefront of pioneering early Alzheimerโ€™s detection through our groundbreaking collaboration with the PREDICTOM project. This โ‚ฌ21 million international initiative unites 30 partners across 15 countries to combine epigenetic profiling with advanced data analytics. By contributing to this global effort, we are helping to steer a significant leap forward in the quest to tackle neurodegenerative disease. โ€œ๐–๐ž ๐๐จ๐ง๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฅ๐จ๐จ๐ค ๐š๐ญ ๐ฐ๐ก๐จ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž; ๐ฐ๐ž ๐ฌ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐ฐ๐ก๐จ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐›๐ž๐œ๐จ๐ฆ๐ข๐ง๐ โ€
Board Member
Nov 2019
The Impact Investing Institute was launched in 2019 with a simple mission: to accelerate the growth and improve the effectiveness of the impact investing market in the UK and internationally. Our aim is for capital markets to be fairer and work better for people and the planet, in order to deliver sustainable and inclusive economic growth.
Experience ยท 8 entries
All (8)
Investments (3)
Founder (2)
Board (2)
2025
Investor
Feb 2025
At Muhdo, we are revolutionising the global healthcare landscape through the mass personalisation of epigenetics. Our mission is built on a fundamental truth: prevention is not only better than cure, but significantly more sustainable and cost-effective. By shifting the focus from reactive "sick-care" to proactive wellness, we inspire individuals to develop long-term healthy habits that benefit both the person and society as a whole. We believe your health is written in your genes. By discovering and exploiting your unique genetic gifts, Muhdo provides the roadmap to a healthier, happier, and longer life. We achieve this by bridging the gap between complex science and daily life through our cutting-edge AI-led health coaching platform, MAISIE, and our development of precision supplements, tailored specifically to your unique biological profile. Our commitment to innovation extends into the most critical areas of modern medicine. Muhdo is currently at the forefront of pioneering early Alzheimerโ€™s detection through our groundbreaking collaboration with the PREDICTOM project. This โ‚ฌ21 million international initiative unites 30 partners across 15 countries to combine epigenetic profiling with advanced data analytics. By contributing to this global effort, we are helping to steer a significant leap forward in the quest to tackle neurodegenerative disease. โ€œ๐–๐ž ๐๐จ๐ง๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐ฅ๐จ๐จ๐ค ๐š๐ญ ๐ฐ๐ก๐จ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž; ๐ฐ๐ž ๐ฌ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ ๐ฐ๐ก๐จ ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐›๐ž๐œ๐จ๐ฆ๐ข๐ง๐ โ€
2020
Chief Executive Officer
May 2020
GSG Impact builds impact economies. We do this by working to embed social and environmental impact at the heart of every political, investment, business and consumption decision. We connect global leaders, governments, investors, regulators and social innovators, so that together we can build the infrastructure and incentives for social and environmental impact to be central to all decision making. GSG Impact is the cornerstone of the wider GSG Impact Partnership โ€“ a global network of 43 National Partners representing 48 countries: more than half in emerging markets.
2019
Board Member
Nov 2019
The Impact Investing Institute was launched in 2019 with a simple mission: to accelerate the growth and improve the effectiveness of the impact investing market in the UK and internationally. Our aim is for capital markets to be fairer and work better for people and the planet, in order to deliver sustainable and inclusive economic growth.
2018
IVPC: the International Venture Philanthropy Centre
Board Member
Aug 2018
2016
Chief Executive
Mar 2016
Formerly Big Society Capital, we are the UKs leading social impact investor. Our mission is to grow the amount of money invested in tackling social issues and inequalities in the UK. We do this by investing ourselves and enabling others to invest for impact too. Set up in 2012 as Big Society Capital, we have helped the social impact investment market grow tenfold to nearly ยฃ8bn. This capital has financed social purpose organisations tackling everything from homelessness to mental heatlh and fuel poverty.
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Investment activity
2018โ€“2025 ยท 3 investments
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