Chris Underhill — investor profile photo

Chris Underhill

Non Executive Chair, SaaS Advisor, Business Strategy

📍 United Kingdom🔄 Updated November 2026💼 4 investments📅 15 years investing🗓 Last invested Apr 2015
VC🌍 United Kingdom
4
Total investments
2
Early stage
1
Mid stage
0
Late stage
15y
Years active

Portfolio

4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Apr 2015
Mercado are a company changing the way people trade online. Welcome to the next evolution in ecommerce. Community Commerce. Community Commerce is about connecting businesses that have great products and services, with communities that are relevant to them. If you have great products and want to reach a larger, targeted audience, then Mercado ONE is the place for you. You will have access to Community Channels that tell their audience about your products and help sell your products for you. The opportunities are endless – join multiple communities and watch your business grow. How does Community Commerce work? Community Commerce is a simple concept. Let’s bring together people that have products and services to sell, with people that have a community following that can promote those products and services. Mercado ONE delivers this vision. Mercado ONE matches people with particular products or services to communities of people that have an interest in them, benefiting everyone. – Sellers reach a wider audience easily – Community owners can offer more to their community and make money for their community – Community members get access to targeted products and services that are of interest to them Who is Community Commerce for? Community Commerce really is for everyone. Mercado ONE Sellers are anyone that has a product or service to sell. This could be an established retailer or a start up home business. Anyone that has products and services. Mercado ONE Channels are people or groups with an established audience or community. These could be commercial organisations like publishers, business associations, sports associations, towns and cities, bloggers, gamers, personal trainers etc. Anyone with a following, audience or membership. The list really is endless. Mercado ONE brings all these parties together creating more opportunities for all.
Investor
Jan 2014
Taking people on journeys they love. Hive Marketing Cloud helps marketers in medium sized businesses to accelerate marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform – surfacing all of their data for an improved, relevant customer experience that engages and converts. Behind our powerful software is a team of smart, passionate, experienced and friendly people who can onboard you quickly and help you deliver your objectives. We are looking for companies that collect lots of customer data but don’t feel like they’re unlocking its full potential.
Investor
Nov 2013
PopClogs is for people who want to do more, achieve their goals and change their lives for the better. Its for people like you who are looking for the motivation to do more, for those who want to make a change but need the inspiration to get up off the couch and make things happen. Explore the goals and lists of people in the PopClogs community, the PopCloggers. They are all doing something positive to make their life goals happen, whatever that might be. Maybe you want to climb the career ladder, travel more, get more excitement in your life, meet more inspiring people, or just be more fulfilled and more accomplished? Whatever it is, its out there for you, and PopClogs is a truly inspiring place to make your Life Goals happen.
Investor
Jan 2011
Find customers, make sales & reward loyalty, all through the power of vouchers.
Experience · 6 entries
All (6)
Investments (4)
Founder (1)
2015
Investor
Apr 2015
Mercado are a company changing the way people trade online. Welcome to the next evolution in ecommerce. Community Commerce. Community Commerce is about connecting businesses that have great products and services, with communities that are relevant to them. If you have great products and want to reach a larger, targeted audience, then Mercado ONE is the place for you. You will have access to Community Channels that tell their audience about your products and help sell your products for you. The opportunities are endless – join multiple communities and watch your business grow. How does Community Commerce work? Community Commerce is a simple concept. Let’s bring together people that have products and services to sell, with people that have a community following that can promote those products and services. Mercado ONE delivers this vision. Mercado ONE matches people with particular products or services to communities of people that have an interest in them, benefiting everyone. – Sellers reach a wider audience easily – Community owners can offer more to their community and make money for their community – Community members get access to targeted products and services that are of interest to them Who is Community Commerce for? Community Commerce really is for everyone. Mercado ONE Sellers are anyone that has a product or service to sell. This could be an established retailer or a start up home business. Anyone that has products and services. Mercado ONE Channels are people or groups with an established audience or community. These could be commercial organisations like publishers, business associations, sports associations, towns and cities, bloggers, gamers, personal trainers etc. Anyone with a following, audience or membership. The list really is endless. Mercado ONE brings all these parties together creating more opportunities for all.
2014
Investor
Jan 2014
Taking people on journeys they love. Hive Marketing Cloud helps marketers in medium sized businesses to accelerate marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform – surfacing all of their data for an improved, relevant customer experience that engages and converts. Behind our powerful software is a team of smart, passionate, experienced and friendly people who can onboard you quickly and help you deliver your objectives. We are looking for companies that collect lots of customer data but don’t feel like they’re unlocking its full potential.
2013
Investor
Nov 2013
PopClogs is for people who want to do more, achieve their goals and change their lives for the better. Its for people like you who are looking for the motivation to do more, for those who want to make a change but need the inspiration to get up off the couch and make things happen. Explore the goals and lists of people in the PopClogs community, the PopCloggers. They are all doing something positive to make their life goals happen, whatever that might be. Maybe you want to climb the career ladder, travel more, get more excitement in your life, meet more inspiring people, or just be more fulfilled and more accomplished? Whatever it is, its out there for you, and PopClogs is a truly inspiring place to make your Life Goals happen.
2011
Investor
Jan 2011
Find customers, make sales & reward loyalty, all through the power of vouchers.
2010
Managing Director
Nov 2010
The VistaCloud team works with smart entrepreneurs and investors, focused in markets where our experience delivers the biggest difference - B2B SaaS Martech, Adtech, e-commerce and data intelligence companies. We help early stage companies prepare for investment and grow to realise their full potential Working with founders, smart angels and venture capital providers, we work to develop the team and the company so that it can access the capital, expertise and talent to grow. We support companies think about, plan and execute growth, developing the strategies and tactics to make the right things happen; harnessing and developing people, functions and processes and delivering practical advise that makes a difference.
Show all 6 entries ↓
Investment activity
2011–2015 · 4 investments
20111201312014120151
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