Chris Craig

Global Consumer Business Leader | Leads turnarounds and sustained growth via innovation and creating meaningful brands

📍 United States🔄 Updated October 2026💼 1 investments📅 2 years investing🗓 Last invested Jan 2024
VC🌍 United States
1
Total investments
0
Early stage
0
Mid stage
1
Late stage
2y
Years active

Portfolio

1 investments · sorted by recency
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Mid stage
Late stage
Angel Investor
2024
We’re a material innovation company and a home goods brand making the world’s healthiest, softest, and most sustainable fabrics with our patented CleanBamboo® fibers. Together, we’re turning over a new sheet—revitalizing a tired industry notorious for hitting snooze on ingenuity and sustainability. At ettitude, our mission is clear: to create next-gen fabrics and products that not only reduce our impact but also support your health and the health of the planet. We’re here to make a material difference in the home and textile industries, paving the way for a regenerative future for all. Our innovative CleanBamboo fabric is soft like silk, breathable like cotton, cooling, and hypoallergenic. All our products are climate-neutral certified, water-saving, sustainable, and ethically made. A proud B corporation and member of 1% For The Planet, we donate 1% of all sales to environmental nonprofits. Want to join us in making a material difference in our earth’s future? Learn more: https://materials.ettitude.com/
late stageRetail
Experience · 5 entries
All (5)
Investments (1)
2024
Angel Investor
2024
We’re a material innovation company and a home goods brand making the world’s healthiest, softest, and most sustainable fabrics with our patented CleanBamboo® fibers. Together, we’re turning over a new sheet—revitalizing a tired industry notorious for hitting snooze on ingenuity and sustainability. At ettitude, our mission is clear: to create next-gen fabrics and products that not only reduce our impact but also support your health and the health of the planet. We’re here to make a material difference in the home and textile industries, paving the way for a regenerative future for all. Our innovative CleanBamboo fabric is soft like silk, breathable like cotton, cooling, and hypoallergenic. All our products are climate-neutral certified, water-saving, sustainable, and ethically made. A proud B corporation and member of 1% For The Planet, we donate 1% of all sales to environmental nonprofits. Want to join us in making a material difference in our earth’s future? Learn more: https://materials.ettitude.com/
late stageRetail
2017
Co Managing Partner
2017
Know whats happening now! TruthBox provides cutting edge insights from industry executives, customers and influencers.
early stageMarket Research
2013
Operating Partner | Consumer Products | Private Equity | B2B | Franchise
Sep 2013
Gotham Consulting Partners specializes in rapidly creating significant value for private equity firms and their portfolio companies. To deliver this value, we create proactive investment strategies, perform robust due diligence, craft pragmatic growth strategies, identify profitability-/growth-driving operations improvement opportunities, and rapidly execute changes that maximize financial benefits. Typically within tight timeframes and through our unique mix of superior analytics, strategic, operations, and financial expertise, Gotham delivers tailored solutions that allow our clients to quickly reach, and often exceed, their top-line growth, margin improvement, working capital reduction, and service improvement objectives.
1998
Increasing Roles of Responsibility in Executive Marketing Leadership
1998
KAZ EUROPE, part of the HELEN OF TROY group is a state of the art global leader in healthcare devices and home comfort appliances that operates in more than 65 countries on six continents, marketing high-quality, high-value products to the world’s retail & pharmacy outlets. Our product portfolio includes Honeywell, Vicks, Scholl, Veet and Braun brands. Named after the most beautiful woman in the world, Helen of Troy is a global leader in the manufacturing and marketing of electrical health, beauty and houseware appliances. Licensed partners of electrical health and beauty products for Sassoon, Toni & Guy and Revlon, Helen of Troy has a superior global presence across leading high street retailers with Award winning hairdryers, straighteners, epilators and footspa’s. In addition to the high-profile licenses Helen of Troy also owns a number of innovative brands, including market leading home and kitchenware specialist OXO, Wigo the Professional Haircare brand and Finale Hairspray.
1996
Remington Products (a Vestar Capital Partners company)
Director of Marketing - Mens Shavers
1996