3
Total investments
1
Early stage
2
Mid stage
0
Late stage
3y
Years active
Portfolio
3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Advisor, Investor & Board Member
2024
Fertility care is more than clinics and procedures—it’s emotional labor, endless logistics, and invisible stress.
At myStoria, we support employees through the entire fertility journey—the one that happens outside the clinic, in between appointments, and often in silence. Whether your organization already offers fertility benefits or not, we provide a complementary layer of personalized, real-time support that drives better outcomes without driving up cost or complexity.
Employees navigating fertility often spend 194+ hours on research, paperwork, and emotional decision-making alone. This leads to burnout, absenteeism, disengagement, and turnover during one of life’s most vulnerable times. Meanwhile, P&C teams are expected to support it all with limited time, tools, and resources.
That’s where we come in.
myStoria makes it effortless for companies to deliver impactful fertility support. No clinical liability, infrastructure changes, or heavy onboarding. We integrate easily into your existing wellness or total rewards strategy, helping you lead with empathy while staying cost-conscious and operationally lean.
✔️ Fast to implement
✔️ Affordable with flexible tiers
✔️ Concierge onboarding & care team access for employees
✔️ Reporting & engagement insights
✔️ Scales with your team
Trusted by organizations like Wilfrid Laurier University and Axonify.
Whether you’re enhancing an existing program or starting from scratch, myStoria ensures your people feel supported.
Book a demo today: https://app.usemotion.com/meet/jessica-chalk/mystoria-intro-call
Advisor, Investor & Board Member
2023
Friendlier revolutionizes food packaging through an easy, centralized reuse system that’s accessible for businesses and their customers, so they can work together to help save the planet.
We empower communities to eliminate single-use packaging through high-quality
reusable takeout packaging, a simple app to claim packaging deposits, and
convenient returns at multiple locations.
With Friendlier, businesses can empower their customers to be more sustainable, and customers can enjoy their favourite food without having to worry about the waste.
Formerly A Friendlier Company.
Investor & Coach
2023
SheBoot is a national non-profit corporation headquartered in Ottawa, Ontario, that prepares women founders across Canada to pitch their business and secure investment. Founded by Julia Elvidge, Jennifer Francis, and Sonya Shorey and built together with the Capital Angel Network and Invest Ottawa in early 2020, this organization aims to help address the funding gap facing women entrepreneurs by increasing the number of women making and receiving investment.
Designed and delivered by women investors and entrepreneurs, SheBoot’s annual training program arms technology and technology-enabled startups with investment-readiness skills paired with support services that prepare entrepreneurs to secure investment. The bootcamp portion of the program starts in the fall and culminates in a pitch competition for a minimum of $300,000 in equity-based capital. This investment is made by 30 women investors committed to fueling the next generation of women-owned and led firms.
Experience · 4 entries
All (4)
Investments (3)
Founder (1)
2024
Advisor, Investor & Board Member
2024
Fertility care is more than clinics and procedures—it’s emotional labor, endless logistics, and invisible stress.
At myStoria, we support employees through the entire fertility journey—the one that happens outside the clinic, in between appointments, and often in silence. Whether your organization already offers fertility benefits or not, we provide a complementary layer of personalized, real-time support that drives better outcomes without driving up cost or complexity.
Employees navigating fertility often spend 194+ hours on research, paperwork, and emotional decision-making alone. This leads to burnout, absenteeism, disengagement, and turnover during one of life’s most vulnerable times. Meanwhile, P&C teams are expected to support it all with limited time, tools, and resources.
That’s where we come in.
myStoria makes it effortless for companies to deliver impactful fertility support. No clinical liability, infrastructure changes, or heavy onboarding. We integrate easily into your existing wellness or total rewards strategy, helping you lead with empathy while staying cost-conscious and operationally lean.
✔️ Fast to implement
✔️ Affordable with flexible tiers
✔️ Concierge onboarding & care team access for employees
✔️ Reporting & engagement insights
✔️ Scales with your team
Trusted by organizations like Wilfrid Laurier University and Axonify.
Whether you’re enhancing an existing program or starting from scratch, myStoria ensures your people feel supported.
Book a demo today: https://app.usemotion.com/meet/jessica-chalk/mystoria-intro-call
2023
Advisor, Investor & Board Member
2023
Friendlier revolutionizes food packaging through an easy, centralized reuse system that’s accessible for businesses and their customers, so they can work together to help save the planet.
We empower communities to eliminate single-use packaging through high-quality
reusable takeout packaging, a simple app to claim packaging deposits, and
convenient returns at multiple locations.
With Friendlier, businesses can empower their customers to be more sustainable, and customers can enjoy their favourite food without having to worry about the waste.
Formerly A Friendlier Company.
Investor & Coach
2023
SheBoot is a national non-profit corporation headquartered in Ottawa, Ontario, that prepares women founders across Canada to pitch their business and secure investment. Founded by Julia Elvidge, Jennifer Francis, and Sonya Shorey and built together with the Capital Angel Network and Invest Ottawa in early 2020, this organization aims to help address the funding gap facing women entrepreneurs by increasing the number of women making and receiving investment.
Designed and delivered by women investors and entrepreneurs, SheBoot’s annual training program arms technology and technology-enabled startups with investment-readiness skills paired with support services that prepare entrepreneurs to secure investment. The bootcamp portion of the program starts in the fall and culminates in a pitch competition for a minimum of $300,000 in equity-based capital. This investment is made by 30 women investors committed to fueling the next generation of women-owned and led firms.
2011
Co-Founder & CRO
2011
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. It gives frontlines what they need to learn, connect and get things done. Quickly. Easily. Every single day.
It starts with brain science and AI to drive knowledge retention through bite-sized microlearning and daily intelligent reinforcement. Embedded two-way communication and feedback ensure staff is engaged and informed, no matter the scale of the organization. Guided task management shows employees exactly how to put their training to use, every single day. With an industry-leading 83% engagement rate, Axonify is used by companies to deliver next-level CX, higher sales, improved workplace safety and lower turnover. Axonify enables over 3.5 million frontline workers in 160-plus countries, in over 250 companies including Lowe’s, Kroger, Walmart and Citizens Bank. Founded in 2011, Axonify is headquartered in Waterloo, Ontario.
For more information, visit axonify.com.
Investment activity
2023–2024 · 3 investments
Recent (last 2 years)Earlier
