Chrissy Liotta

Cali Sober was created to be a better alternative to alcohol. Contrary to the harmful and adverse effects of alcohol on our health, the restorative, relaxing, and euphoric benefits of hemp helped establish a purpose for Cali Sober beyond just getting lit.

Where Capital Meets Execution for the Next Generation of Consumer Brands FlightPlan Ventures is a venture studio and fund purpose-built for founders scaling Shopify-native and omnichannel consumer brands. We don’t just invest—we operate. We don’t just advise—we build with you. Our dual-engine model combines: 🔹 A Venture Studio that partners with early-stage founders to build growth systems, brand strategy, acquisition and retention flywheels, and operational infrastructure. 🔹 A Growth Fund that backs breakout DTC and commerce-enablement SaaS companies with capital and execution support. We specialize in high-LTV, repeat-purchase categories like: 🥗 Food & Beverage 💊 Health & Wellness 🧢 Lifestyle & Fashion 🛠️ Commerce-Enablement SaaS (Shopify ecosystem) Our unfair advantage? We’ve been operators. Weve scaled brands from $0 to $29M. And we only win when our founders win.

Cali Sober was created to be a better alternative to alcohol. Contrary to the harmful and adverse effects of alcohol on our health, the restorative, relaxing, and euphoric benefits of hemp helped establish a purpose for Cali Sober beyond just getting lit.

Arsenal Partners empowers early-stage startups by offering strategic support, advisement, and financial resources essential for success in a competitive market. The firm is dedicated to fostering innovation and growth by investing in pre-seed and seed-stage companies while providing tailored financial solutions through Special Purpose Vehicles (SPVs). With a "founder-first" approach, Arsenal Partners serves as a trusted ally for visionary entrepreneurs, helping them build a strong foundation and achieve long-term success. The firm strives to transform groundbreaking ideas into impactful ventures that shape the future. Arsenal Partners is also committed to being "investor-first," offering investors a bespoke experience with complete control over their funds on a deal-by-deal basis. The firms Managing Partner, Chrissy Liotta Edwards, brings a proven track record of personal investments, including companies such as Umbra Space, Vatn Systems, Firehawk Aerospace, Aeon Industrial, and the most recent investment under the Arsenal Partners umbrella, Cali Sober.

Capital Factory is the center of gravity for entrepreneurs in Texas, the number one startup state in the U.S. Thousands of entrepreneurs, programmers and designers gather day and night, in-person and online for meetups, classes and coworking. With boots on the ground in Austin, Dallas, Houston, and San Antonio, we meet the best entrepreneurs in Texas and introduce them to their first investors, employees, mentors and customers. According to Pitchbook, Capital Factory has been the most active investor in Texas since 2010.

We were founded on a simple idea: to make the world a brighter, happier place through the power of fragrance. As weve grown, so has our purpose and today, we help the world live more fully through the power of fragrance. We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day. We are committed to creating a welcoming culture that is focused on delivering exceptional fragrances and experiences. We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy. Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.