Christian Resell

CEO · COO · Operations Leader | Building, scaling and transforming businesses across retail, e-commerce and consumer goods | Ex-McKinsey

📍 Stockholm Metropolitan Area, Sweden🔄 Updated October 2026💼 4 investments📅 12 years investing🗓 Last invested Jun 2020
Operator-angel🌍 Sweden
4
Total investments
0
Early stage
2
Mid stage
1
Late stage
12y
Years active

Portfolio

3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board member
Jun 2020
Beleco is the most flexible subscription service and workplace management software that makes your work, work. Anywhere. Companies subscribe to furniture and work products for workspaces fully flexible per month from more than 50+ well-known suppliers. Easily set up and equip your team with home office equipment so that they may work anywhere. With Beleco you can also manage all your company inventory and devices with just a few clicks, and assign them to offices, rooms or team members. All this – on one monthly invoice. The suppliers own the products, Beleco rents them out, and then we share the profit. The concept brings together high-quality design with simplicity and high availability letting users access items in both shorter and longer times. By maximizing the value of furniture throughout its life cycle, Beleco is transforming the furniture industry and developing a more sustainable society. Beleco serves over 400+ Startups, Unicorns, and Fortune 500 companies like Kry, Pleo, Bolt and Epidemic Sound. Launched in Sweden, the UK, and Germany with office furniture subscriptions and Europe if you want to equip your team with home office solutions. ♥ Beleco
Board member
Apr 2018
Since 2012 Sjöstrand products been making their way into kitchen counters and coffee-loving corners around the world. Through a passion for Nordic design principles in functionality, simplicity, and craftsmanship, we designed a beautiful and timeless espresso machine, that can stand the test of time. All of our coffee capsules are compostable, climate positive and made from 100% organic Arabica beans, leaving nothing but smiles and great taste in its tracks. Read more at sjostrandcoffee.com
mid stageRetail
Member of the Board
Sep 2014
Adtraction is a full-service partner marketing platform, helping brands attract new customers and sell more, while helping partners monetise their content and traffic. We work with brands across multiple industries, ranging from e-commerce to financial services. With a user-friendly platform, we connect brands with a diverse range of marketing partners, ranging from content sites, influencers, affiliates, mobile apps and comparison sites. We are known for creating partnerships that generate value both to advertisers and partners, and work on a performance based set-up where you only pay for sales. With roots in affiliate marketing and experience dating back to 2007, Adtraction has the right knowledge to guide you when scaling your business with partner marketing. The company was established in 2007 and is headquartered in Stockholm, Sweden, with local offices in Norway, Denmark, Finland, Spain, Germany, the UK, Poland, the Netherlands, Switzerland, Austria, France and Italy.
Experience · 6 entries
All (6)
Investments (4)
Founder (2)
Board (3)
2023
Founder & CEO
Dec 2023
KORD is a design studio rooted in the Scandinavian design tradition, characterized by timeless aesthetics, meticulous engineering, and functional elegance. We believe interiors are emotional landscapes, filled with objects that awaken the senses. Our ambition is to contribute to these landscapes by offering a fresh perspective on what a power strip can be: An object of design in its own right.
early stageInterior Design
2020
Board member
Jun 2020
Beleco is the most flexible subscription service and workplace management software that makes your work, work. Anywhere. Companies subscribe to furniture and work products for workspaces fully flexible per month from more than 50+ well-known suppliers. Easily set up and equip your team with home office equipment so that they may work anywhere. With Beleco you can also manage all your company inventory and devices with just a few clicks, and assign them to offices, rooms or team members. All this – on one monthly invoice. The suppliers own the products, Beleco rents them out, and then we share the profit. The concept brings together high-quality design with simplicity and high availability letting users access items in both shorter and longer times. By maximizing the value of furniture throughout its life cycle, Beleco is transforming the furniture industry and developing a more sustainable society. Beleco serves over 400+ Startups, Unicorns, and Fortune 500 companies like Kry, Pleo, Bolt and Epidemic Sound. Launched in Sweden, the UK, and Germany with office furniture subscriptions and Europe if you want to equip your team with home office solutions. ♥ Beleco
2018
Part-owner / CEO
Sep 2018
Welcome to Maze Interior, a world filled with clever storage solutions! With everything between cloth hangers and sideboards, we create opportunities for you to furnish your house in a pure and intelligent way. We care for the environment by working with local manufactures, packaging the products in recycled materials, never sourcing wood from endangered forest and refusing to transport the products in aircraft. We call it "slow production"​ and it's simply about producing and offering products that last for a long time, do as little impact on the environment as possible and that are produced by people who get decent wages and good working conditions.
Wallofart
Investor
Apr 2018
Board member
Apr 2018
Since 2012 Sjöstrand products been making their way into kitchen counters and coffee-loving corners around the world. Through a passion for Nordic design principles in functionality, simplicity, and craftsmanship, we designed a beautiful and timeless espresso machine, that can stand the test of time. All of our coffee capsules are compostable, climate positive and made from 100% organic Arabica beans, leaving nothing but smiles and great taste in its tracks. Read more at sjostrandcoffee.com
mid stageRetail
Show all 6 entries ↓
Investment activity
2014–2020 · 4 investments
201412018220201
Recent (last 2 years)Earlier