Charles Gadsdon

Songtradr is the world’s largest B2B music company, delivering the only full-stack solution for all business music needs. Were on a mission to change the music industry for good through technology, creativity, and transparency. Trusted by global businesses, agencies, and labels, our fully integrated products and services help amplify brands while enabling artists and rights holders to realize the full potential of their catalog. Whether with a classic song or a trending tune, a global music strategy or a sonic identity, we help translate ideas into powerful, ROI-driven solutions to ensure content always hits the right note. With the acquisition of Big Sync Music in 2019, Song Zu and MassiveMusic in 2021, the Songtradr Group has become the largest network of music specialists for brands and advertising in the world. Thanks to our combined expertise, we offer a holistic music solution for brands and advertising agencies, ranging from strategizing the use of music and developing sonic identities for brands, to providing music creative, selection, and custom music creation, through to the negotiation and procurement of global hit songs for major advertising campaigns. Our approach balances the creative process with data-informed decisions providing clients with music-optimized content.

The Portfolio Collective (TPC) is on a mission to help professionals understand, launch, manage and grow successful portfolio careers. We’re a community of passionate and friendly professionals, all working towards the same goal: to empower you to have the life and career you’ve always wanted. And we do that through sharing opportunities, providing training and bringing our members together to learn and develop as a collective.

Songtradr is the world’s largest B2B music company, delivering the only full-stack solution for all business music needs. Were on a mission to change the music industry for good through technology, creativity, and transparency. Trusted by global businesses, agencies, and labels, our fully integrated products and services help amplify brands while enabling artists and rights holders to realize the full potential of their catalog. Whether with a classic song or a trending tune, a global music strategy or a sonic identity, we help translate ideas into powerful, ROI-driven solutions to ensure content always hits the right note. With the acquisition of Big Sync Music in 2019, Song Zu and MassiveMusic in 2021, the Songtradr Group has become the largest network of music specialists for brands and advertising in the world. Thanks to our combined expertise, we offer a holistic music solution for brands and advertising agencies, ranging from strategizing the use of music and developing sonic identities for brands, to providing music creative, selection, and custom music creation, through to the negotiation and procurement of global hit songs for major advertising campaigns. Our approach balances the creative process with data-informed decisions providing clients with music-optimized content.

The Portfolio Collective (TPC) is on a mission to help professionals understand, launch, manage and grow successful portfolio careers. We’re a community of passionate and friendly professionals, all working towards the same goal: to empower you to have the life and career you’ve always wanted. And we do that through sharing opportunities, providing training and bringing our members together to learn and develop as a collective.

Born Slippy is an innovative and forward-thinking company that was established in 2021 with a clear and impactful mission: to inspire the surf industry and its community through the power of curated content. The company is dedicated to highlighting and showcasing individuals, brands, and organisations that are at the forefront of positive environmental practices, thereby fostering a culture of sustainability within the surf industry. The surf industry, intrinsically connected to the health of our oceans, faces a unique set of environmental challenges. Born Slippy was founded on the recognition of these challenges and the desire to create a positive shift. By leveraging the power of storytelling and curated content, Born Slippy aims to enlighten and engage surfers—from weekend enthusiasts to hardcore wave riders—about the importance of making environmentally responsible choices. Born Slippys approach is multifaceted, focusing on brand development that aligns with its core values of ocean health and sustainability. The company operates with a clear and compelling brand purpose, promise, and action, which are articulated as follows: - Purpose: Born Slippy exists to improve the health of the oceans. - Promise: The company commits to inspiring people with better choices through its content. - Action: Born Slippy actively showcases the positive environmental practices within the surf community. The companys content platform is carefully designed to resonate with its diverse audience segments, ensuring that the message of environmental stewardship is spread widely and effectively. Born Slippys strategy includes creating engaging social media and website content that goes #beyondthewave, taking a test-and-learn approach to build a community through content and partnerships.

We are MassiveMusic, a Songtradr company, the agency of record for some of the most famous brands in the world. As a trusted partner, we deliver everything a brand needs in the field of music, voice and sound. Impactful strategies, sonic brand identities and best-in-class compositions – we create this and much more thanks to our fervent passion for music combined with craftsmanship and scientific research. The ultimate goal? To make the world sound better, while helping brands and agencies be more effective through the emotional power of sound. Our nifty creators and strategic thinkers can be found in offices and studios around the world. Rumour has it we also throw a massive party every once in a while. Website: www.massivemusic.com Services: Brand Audit In-store & Environments Brand Music Management Sonic Logos UX/UI Sounds Voice Services Music Activations Bespoke Music Music Catalogue Creative Search & Licensing Re-recordings Sound Design TikTok Partnership