Caroline Rosén

Pricing Strategy Specialist | Senior Advisor | Chairman | Board Member | Business Coach

📍 Stockholm Metropolitan Area, Sweden🔄 Updated September 2026💼 19 investments📅 11 years investing🗓 Last invested Jun 2026
VC🌍 SwedenInvested this quarter
19
Total investments
7
Early stage
3
Mid stage
3
Late stage
11y
Years active

Portfolio

16 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Jun 2026
We’re an AI-native built platform to transform how companies manage risk and ensure operational resilience. Designed for modern and growing teams, our agentic system relieves teams of manual coordination, risk monitoring and contract management. We reduce internal overhead, speed up sales cycles and surface issues before they escalate. From regulatory compliance and real-time risk visualization to collaborative workspaces, we help teams stay resilient, collaborative, and always audit-ready. This is the future of trust and risk operations built for the AI era.
Private Investor
Aug 2025
Self-serve TV & Streaming Advertising Platform. Airspot enables any brand to launch TV and streaming ads across 500+ publishers in 25+ markets, in minutes, not months.
Investor
Dec 2024
Our kids are growing up in a society that rarely uses cash. When they grow up, cash will have gone the way of the dinosaurs. So why do we insist on giving them their pocket money as coins and bills? We need to adapt to their world if we’re going to help them build a sustainable future. Gimi is an educational app that teaches children and young adults about money. Our award-winning app helps them keep track of their pocket money, earn their own money, and reach their dreams. It’s not always easy to talk about money, but kids who use the app develop a knack for it. Families who use the app together find themselves bringing it up at the dinner table with ease. When you’re ready to handle real money you can use the Gimi Open Banking Solution, a feature that connects the childs bank account to the app. With the Open Banking Solution, kids can independently review their purchases but their parents still support and supervise them. We want the next generation to learn from our mistakes, and with over 1.5 million downloads we’re on the right track but far from our goal. We won’t give up until every child has developed Financial Superskills for life!
Investor
Jul 2024
Normain is the AI platform for deep knowledge work. Automate your complex analyses and reports directly on Sharepoint or Google Drive. Access your own data and public sources in one single platform.
Investor
May 2024
Ebie hjälper kommersiella hyresvärdar och hyresgäster till smidigare och säkrare uthyrning. Ebie erbjuder enkla och säkra hyresgarantier som ersätter traditionella depositioner och bankgarantier för kommersiella hyresavtal. Genom att använda Ebies hyresgarantiförsäkring kan hyresgäster frigöra kapital som annars skulle vara låst i en deposition och istället betala en låg premie som säkerhet i hyresavtalet. Fördelar för Hyresgäster: * Frigör kapital från depositioner * Enkel ansökan online på under 1 minut * Gäller för både nya och befintliga hyresavtal Fördelar för Hyresvärdar: * Minska risken i hyresprocessen * Maximera intäkter med Ebies riskverktyg och hyresgaranti * Säkerställ full ersättning vid uteblivna hyresbetalningar * Effektivisera hyresförhandlingar genom lägre krav på hyresgäster Ebie grundades 2020 av fyra studenter vid Handelshögskolan och KTH i Stockholm och är ett av bolagen vid Handelshögskolans inkubator SSE Business Lab, där bolag som Klarna och Budbee tidigare varit medlemmar. Ebie erbjuder finansiella tjänster som kombinerar hyresgarantier som säkerhet i hyresavtal och riskverktyg för proaktiv riskhantering för att skapa trygghet på den kommersiella hyresmarknaden. Ebie används idag av 100+ hyresvärdar. Ansök enkelt online och frigör kapital redan idag!
mid stageInsurance
Private Investor
Jan 2024
100% biogenic and fossil carbon free — carbon negative if circulated. Inspired by nature’s 3.8 billion years of R&D, we rebuild paper into load bearing wood ”sheet metal”: stronger than plastics, as versatile as fiber composites, and lighter than aluminium. Designed for material substitution — from flat 2D to medium complex 3D components. Aiming for circular bio economy — from forest to forest. Helping out customers to achieve >90% CO2e reduction in new or existing products. At PaperShell, sustainability = resilience and science = democracy. We merge design, science, and automation to industrialise bio-intelligent materials together with Fortune 500 companies and avant-garde brands. Not another panel talk or sustainability theatre — real industrial action. Where science meets art and finance supports nature - People, Planet, Profit, Pleasure!
Private Investor
Feb 2023
VEAT market is a small canteen machine with massive potential to make an impact. We make crave-worthy, healthy cuisine available to everybody – at unbeatable prices. Delicious dishes prepared by top chefs from our own original recipes. Fresh, healthy and ready to eat when you need it the most.
Private Investor
Jan 2023
We work to improve the lives of the millions of people who directly, or indirectly, are affected by cognitive impairment and cognitive disorders, such as Alzheimers. We do so by providing an initial assessment and support for further investigation, but also advice on brain health and how to reduce the risk of impaired cognition. We strengthen healthcare with better tools for higher quality, more equal care and by ensuring that health care resources are used in a more optimal way. In the long term, we want to limit the suffering cognitive diseases result in for patients, relatives, healthcare and society at large.
Private Investor
Dec 2022
Imagine the right opportunities finding the right people at the right time. Exparang is an HR-Tech company that is reengineering executive search with a modern platform for data driven recruitment matching. We open doors for proactive career management and unbiased candidate sourcing in the global market for executive, board and other key positions. Our anonymised members are leaders and seasoned professionals who use Exparang to discreetly access personalised career opportunities matching their preferences, values and aspirations. Companies use Exparang to instantly connect with strong and motivated candidates. The result is radically faster and more diverse recruitment matches at a fraction of the cost of conventional methods. If you are interested in becoming a member or would like to have a demo, please visit Exparang.com Exparang AB, Stockholm, Sweden
Private Investor
Oct 2021
Sundæ instantly converts millions of social media recipes into pre-filled grocery e-baskets, and uses AI to optimize consumer food choices, and boost profits for grocery retailers and CPG brands (B2B monetized).
Private Investor
Oct 2021
Social Commerce platforms for food - converting influencer recipes to shopped grocery baskets, and leading the global shift towards more modern, healthy and sustainable food system.
Private Investor
Jan 2021
Become a member of our global network with companies from more than 40 countries. Get immediate access to data and documents for your due diligence (DD) and KYC processes. Share your own information with many in relation to DD, KYC but also RFPs. Connect with asset managers, fund distributors, institutional investors, brokers, transfer agents, fund administrators, custodians and depositary banks. With more than 15 years experience of the fund industry, our compliance experts developed mutual DD and KYC questionnaires based on a review of leading questionnaires. We update the questionnaires on a regular basis together with our members and believe that we can push the level of standardization to a high degree if we work together this way. When using our platform, you will benefit from: • mutual questionnaires for KYC and DD • full control of personal data and business information • advanced reporting, analysis and risk assessment tool • faster exchange of relevant documents • audit trail of communication with partners and clients • permanent proof of compliance • access to the right contact persons at companies in +40 countries For more information, send a message to info@grcwatch.com. If you wish to test our services, you can also sign up for a free account on our webpage. Welcome to our fast-growing DD and KYC community!
Private Investor
Aug 2020
Northfork simplifies the consumer journey by making recipes and meal plans shoppable through customized technology solutions for your online retail platform. Our goal is to effectively engage customers, foster loyalty, and enhance profitability.
Private Investor
Jul 2019
Estrid is a Scandinavian razor and body care brand offering fairly priced, high-quality products that are 100% vegan. We believe that hair removal should be optional, but that great hair removal shouldn’t. You’re always in control and invited to our party, no matter why or how often you choose to shave.
early stageConsumer Goods
Private Investor, Non excecutive Board Member
Jun 2016
Airinum is a Swedish health and lifestyle brand founded in 2015. Ever since, Airinum has provided people with innovative everyday accessories that reduce the health effects of climate change. To shop our products, visit our global webshop: https://www.airinum.com/
Show all 16 investments ↓
Experience · 21 entries
All (21)
Investments (17)
Founder (2)
Board (2)
2026
Investor
Jun 2026
We’re an AI-native built platform to transform how companies manage risk and ensure operational resilience. Designed for modern and growing teams, our agentic system relieves teams of manual coordination, risk monitoring and contract management. We reduce internal overhead, speed up sales cycles and surface issues before they escalate. From regulatory compliance and real-time risk visualization to collaborative workspaces, we help teams stay resilient, collaborative, and always audit-ready. This is the future of trust and risk operations built for the AI era.
2025
Private Investor
Aug 2025
Self-serve TV & Streaming Advertising Platform. Airspot enables any brand to launch TV and streaming ads across 500+ publishers in 25+ markets, in minutes, not months.
2024
Investor
Dec 2024
Our kids are growing up in a society that rarely uses cash. When they grow up, cash will have gone the way of the dinosaurs. So why do we insist on giving them their pocket money as coins and bills? We need to adapt to their world if we’re going to help them build a sustainable future. Gimi is an educational app that teaches children and young adults about money. Our award-winning app helps them keep track of their pocket money, earn their own money, and reach their dreams. It’s not always easy to talk about money, but kids who use the app develop a knack for it. Families who use the app together find themselves bringing it up at the dinner table with ease. When you’re ready to handle real money you can use the Gimi Open Banking Solution, a feature that connects the childs bank account to the app. With the Open Banking Solution, kids can independently review their purchases but their parents still support and supervise them. We want the next generation to learn from our mistakes, and with over 1.5 million downloads we’re on the right track but far from our goal. We won’t give up until every child has developed Financial Superskills for life!
Investor
Jul 2024
Normain is the AI platform for deep knowledge work. Automate your complex analyses and reports directly on Sharepoint or Google Drive. Access your own data and public sources in one single platform.
Investor
May 2024
Ebie hjälper kommersiella hyresvärdar och hyresgäster till smidigare och säkrare uthyrning. Ebie erbjuder enkla och säkra hyresgarantier som ersätter traditionella depositioner och bankgarantier för kommersiella hyresavtal. Genom att använda Ebies hyresgarantiförsäkring kan hyresgäster frigöra kapital som annars skulle vara låst i en deposition och istället betala en låg premie som säkerhet i hyresavtalet. Fördelar för Hyresgäster: * Frigör kapital från depositioner * Enkel ansökan online på under 1 minut * Gäller för både nya och befintliga hyresavtal Fördelar för Hyresvärdar: * Minska risken i hyresprocessen * Maximera intäkter med Ebies riskverktyg och hyresgaranti * Säkerställ full ersättning vid uteblivna hyresbetalningar * Effektivisera hyresförhandlingar genom lägre krav på hyresgäster Ebie grundades 2020 av fyra studenter vid Handelshögskolan och KTH i Stockholm och är ett av bolagen vid Handelshögskolans inkubator SSE Business Lab, där bolag som Klarna och Budbee tidigare varit medlemmar. Ebie erbjuder finansiella tjänster som kombinerar hyresgarantier som säkerhet i hyresavtal och riskverktyg för proaktiv riskhantering för att skapa trygghet på den kommersiella hyresmarknaden. Ebie används idag av 100+ hyresvärdar. Ansök enkelt online och frigör kapital redan idag!
mid stageInsurance
Show all 21 entries ↓
Investment activity
2015–2026 · 19 investments
20152201632019120201202132022120232202442025120261
Recent (last 2 years)Earlier