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Investor & Growth Advisor
Jan 2021
Our software house specializes in developing innovative solutions based on artificial intelligence, offering cutting-edge products across various sectors. With solid experience in the world of football, music, and hospitality, we collaborate with prestigious clients to create applications that optimize performance and enhance user experience. Our passion for technology and commitment to excellence enable us to tackle market challenges with creativity and professionalism.
Champion & Business Angel
Dec 2020
Doorway S.p.A. Società Benefit is an innovative Italian fintech that enables direct Venture Capital investment by private and corporate investors, through a technological platform authorized by Consob and Bank of Italy and certified under EU Regulation 2020/1503.
At the heart of the Doorway experience is Club Doorway: a select community of investors who share vision, expertise and capital to support the best Italian and international startups and scaleups.
A confidential club where every investment is a conscious and shared choice.
The team, lead by CEO Antonella Grassigli, Business Angel of the Year 2021, is made up of venture capital specialists who all share the same ideals.
The Investment Committee is composed of experienced Investors and Business Angels.
We promote a different approach to Venture Capital.
Experience · 11 entries
All (11)
Investments (2)
Founder (3)
2025
AI Senior Partner
Jun 2025
Our communicative approach is based on two concepts: emotions and conversion. Dionysus and Apollon. The untouchable and concrete. Creativity and data. At Shibumi we believe that the emotional aspect which is basis of relationships between brands and people must embrace the necessity for this relationship to be data driven, in order to convert and bring measurable results.
After all, a communication exclusively based on emotions and creativity would hardly perform today, as there are too many variables to be taken into account, like the unpredictability of people, and an ever-growing competition. On the other hand, through accurate, no data would ever give birth to that stardust that builds emotional bridges between brands and customers. It is therefore evident that the nature of the relationship between brain and heart, which has been at the centre of philosophic discussion for centuries, is not conflictual after all, and in Shibumi you will find its virtuous synthesis.
2024
Innovation & AI Senior Partner
Jan 2024
Promotica is one of the main Italian players in the loyalty and customer engagement field.
Founded in Brescia in 2003 by Diego Toscani and listed on the Euronext Growth stock exchange in 2020, the company has gained multisector experience, creating loyalty projects for customers ranging from the large-scale distribution to the retail world, from pharmaceuticals to oil, from insurance to utilities, up to the brand industry.
This multisector experience has allowed Promotica to develop an integrated and functional approach that qualifies us as the ideal partner for creating engaging and high-performance campaigns such as prize catalogues, corporate incentives, kids promotions, collections, self-liquidation and competitions integrated with digital and social solutions, anticipating consumer trends through constant investigation and research.
International vocation, use of cutting-edge technologies, attention to environmental and social sustainability, but above all an approach that puts people at the core of our projects, form the entrepreneurial culture of Promotica.
Thanks to a flexible and highly qualified structure, the company is able to provide a complete consultancy service to plan and develop projects, managing each of their phases: from the conception of loyalty and customer engagement programs to the creation of communication campaigns, from the supply of the prizes to logistics, from data monitoring to the measurement of results, to support customers and get to know them, to anticipate their desires and share their objectives and help to achieve them.
2023
Principal Partner
Aug 2023
Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the power of AI and machine learning, we transform raw behavioral data into actionable intelligence, enabling organizations to make data-driven decisions with unprecedented accuracy and efficiency.
2021
Co-Founder
Mar 2021
WHAT WE DO
We design and deploy transformative growth solutions in the Sales & Marketing arena, harnessing the utmost measurable value from cutting-edge digital and A.I. technologies.
1- We monitor the most forward-looking technologies and test if and how they can be applied to add substantial value to corporate or scaleups Growth.
2 - We assess from Board, and/or C-levels corporate or scaleup strategic goals, business models, Growth organizational models and operational practices.
3 - We proactively propose to Board and/or C-levels target transformational Business Cases & Solutions, aligned with strategic goals and making use of these technologies
4 - We propose new technologies, Business Model improvements and Process changes aimed at increasing efficiency/effectiveness and the impact on Growth and Company Value.
5 - We coach and assist the Pilot and Implementation Phases and help defining metrics to measure related performance improvements.
With our mixed Startup-Corporate extensive professional track-records, we are able to bring the most advanced Omnichannel Business Models and the most successful organizational Best Practices into the Corporate or scaleup space.
We are able to Think Strategically and Act Pragmatically: helping the Solution Design phase but also in the Implementation phase, weighting the target Sales & Marketing organization, skills, needs and motivations.
OUR ETHICS
We are fully conscious of the profound disruption that A.I. will bring to businesses and society. A.I. can be both a tremendous opportunity and a threat to mankind. Its impact depends on the extent to which we understand, deploy, and nurture it effectively.
We are firmly committed to guiding and empowering organizations in harnessing the power of A.I. to liberate employees and executives of their menial, wearisome tasks, enabling them to focus on higher-level, creative endeavors.
This will drastically enhance efficiency, effectiveness, and overall quality of life.
Investor & Growth Advisor
Jan 2021
Our software house specializes in developing innovative solutions based on artificial intelligence, offering cutting-edge products across various sectors. With solid experience in the world of football, music, and hospitality, we collaborate with prestigious clients to create applications that optimize performance and enhance user experience. Our passion for technology and commitment to excellence enable us to tackle market challenges with creativity and professionalism.
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