Sonya Brown

General Partner, Co-Head of Growth Equity at Norwest Venture Partners

📍 Menlo Park, California, United States🔄 Updated July 2026💼 20 investments📅 23 years investing🗓 Last invested Jul 2023
VC🌍 United States20+ investments
20
Total investments
2
Early stage
3
Mid stage
3
Late stage
23y
Years active

Portfolio

13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jul 2023
Aesthetic Partners works with clinically-focused medical aesthetics and plastic surgery practices. We offer a tailored suite of founder-centric benefits designed to support the strategic growth of each partner.
Board Member
Nov 2021
Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com You can also see a list of open positions at www.babylist.com/jobs.
Board Member
Jun 2021
Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for you and your loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right. Formerly Forum Brands.
early stageRetail
Board Member
Apr 2021
MAЁLYS is a results-driven, body-focused brand redefining the rules of body care. Through a unique blend of product innovation, data, and marketing, we create cutting-edge, hyper-targeted solutions for specific body concerns. Our clinically tested, high-performance formulas deliver visible results, helping women visibly shape, tone, and tighten their way to the body they deserve. We inspire a global community to embrace the belief that looking and feeling their best should never mean making compromises. To complement the DTC experience, MAËLYS is available in over 2,000 retail stores. Our products can be found at Ulta Beauty across the US & Shoppers Drug Mart in Canada. Since launching in the US in 2019, MAËLYS has seen sustainable, consistent growth. Backed by strong investors and experienced management, MAËLYS strives to become the largest body care brand in the world, and this is just the beginning. Life at MAËLYS: We give all of our employees the power to be the captain of the ship. Our team is built from people who want to make impactful changes, who live, and love, to see results, and who innovate with passion (and a good sense of humor). Check out our careers website: www.maelyscareers.com
Board Member
Aug 2020
MTN OPS is the leader in Outdoor Performance Energy & Nutrition. Formulated for outdoor athletes such as hunters, military, and tactical personal.
late stageManufacturing
Board Member
Oct 2019
Smartsign is the internet leader in physical display products. Our family of over 30 websites sells 250,000+ different Sign, Tag and Label products for offices, factories and home.
Board Member
Oct 2019
Luxury pieces crafted for the woman who does it all. Dreamed up in SF. Handcrafted in Europe. INSPIRED BY WOMEN WHO DO IT ALL, SENREVE IS DERIVED FROM THE FRENCH WORDS FOR "SENSE" AND "DREAM". Our brand is built upon the coexistence of dichotomies: everyday and fantasy, tradition and innovation, design and versatility—creating an elevated experience that defies trade-offs. We believe women are multifaceted and can have it all—no compromise necessary. SENREVE was born when, as rising female professionals, we found ourselves in search of the perfect luxury handbag. We were seeking something that was beautiful and feminine, but also versatile enough to keep up with our everyday lives. However, we discovered most designer bags didn’t fully consider all of these needs, so we decided to take matters into our own hands. What we’ve created is a seamless blend of elegant design, impeccable quality and innovative construction. Our bags are sleek, structured and designed to carry your life in style. They're also lightweight, travel-friendly and just as appropriate for a business meeting as they are for happy hour or brunch.
Board Member
Apr 2019
Junk King is the #1 rated junk removal service in North America. With over 150 franchises in 36 states and Canada, we are the 2nd largest junk removal company in the world. The Company pioneered recycling based junk removal from a garage in the SF Bay area, and has continued its focus on eco-friendly hauling. In 2016, Junk King opened its first national recycling center, with several more on tap. Junk King also recently launched the MINI Dumpster, a driveway friendly, self-service junk removal option.
Board Member
Dec 2018
JOLYN is a designer, manufacturer and eCommerce retailer of women’s performance swimwear, athletic apparel and accessories. Based in Orange County, the brand is inspired heavily by its Southern California roots. The result is a fun and distinct take on traditional swimwear that goes the distance sitting at the pinnacle of fashion and function. JOLYN sells primarily direct-to-consumer through its website and trunk shows hosted by brand reps. The companys in-house and rep teams are comprised of highly decorated athletes: swimmers, divers, lifeguards, surfers, water polo players, runners and more that played at the collegiate, professional and Olympic levels.
Board Observer
Jan 2014
We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? At home hair color or Hair Color Bar services? Our business is truly omnichannel, with the option to order or subscribe through our website, pick up in store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations. At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With the launch of our men’s line in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing your own hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar nationwide, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.
Board Member
Dec 2012
PCA SKIN was founded in 1990 by an aesthetician and developed by a dermatologist. Our company is grounded on three core pillars: product innovation, excellence in education and unparalleled customer support. PCA SKIN is the innovator of the modified and enhanced Jessner’s peel and over the past decades our line of blended chemical peels has expanded to include treatment options for all skin types, ethnicities and conditions. Over one million PCA SKIN peels are performed globally each year. The PCA SKIN R&D, product development and quality assurance processes are above and beyond industry standards. Our formulas are researched, designed and executed by our in-house PhD chemist. We address each skin condition holistically, with products combining the newest and most efficacious ingredients paired with proven, tried and true ingredients to create unparalleled, visible results. We have a solution to address a wide variety of skin types and conditions. For our more than 25-year history, we have been the leader in skin health education. We teach clinicians globally in the physiology of the skin and the safe and effective application of chemical peels. Our customer support team is made up of licensed aestheticians who are always ready to help you with any skin health, product or business questions. We work diligently to consistently deliver on our promises and exceed expectations.
Board Member
May 2008
Snap Fitness helps people create positive lifestyle habits that make them feel fantastic. Founded in 2003, our 24/7 fitness concept boasts over 1,000 clubs across the globe and offers the most inclusive, empathetic and supportive experience regardless of level. Snap Fitness makes fitting in fitness simple with a welcoming atmosphere, easy-to-use equipment, the latest technology innovations and clear guidance. We offer franchisees a proven, affordable business model, and we provide members a fast, convenient and affordable workout alternative to oversized, overpriced and overcrowded health clubs. Potential franchisees can learn more at https://www.snapfitness.com/us/why-franchise-with-snap-fitness/. Our fitness centers feature 24/7 access, cardio and strength-training equipment that set industry standards, value-add services not available at comparable fitness clubs and a safe, secure environment. Whether you are someone looking to buy a franchise or join a gym, we invite you to contact us or visit www.snapfitness.com.
Board Member
Apr 2006
Honeywell is a Fortune 500 company that invents and manufactures technologies to address tough challenges linked to global macrotrends such as safety, security, and energy. With approximately 110,000 employees worldwide, including more than 19,000 engineers and scientists, we have an unrelenting focus on quality, delivery, value, and technology in everything we make and do. For additional information on how Honeywell processes your personal information please visit https://www.honeywell.com/privacy-statement.
Experience · 23 entries
All (23)
Investments (20)
Board (20)
2023
Board Member
Jul 2023
Aesthetic Partners works with clinically-focused medical aesthetics and plastic surgery practices. We offer a tailored suite of founder-centric benefits designed to support the strategic growth of each partner.
2022
Board Member
Sep 2022
Face Reality Skincare was founded in 2005 by licensed esthetician Laura Cooksey and her business partner Patrick Romani. What started as a small acne clinic in San Leandro, CA, has grown to an award-winning line of professional acne products, a proprietary acne training and certification program, and a national community of Certified Acne Experts. Our holistic and comprehensive acne training teaches skincare professionals how to identify and treat even the most stubborn acne cases using Face Reality’s treatment protocol. With a guarantee of visible results in 90 days, our adaptive method addresses all acne types and severities with a fully customized routine of efficacious products to meet each client’s unique skin needs. In addition to our training program, Certified Acne Experts get exclusive access to advanced education, business tools, and a dedicated support team of in-house estheticians who provide protocol and business guidance. Interested in learning more? Visit facerealityskincare.com to find a Certified Acne Expert in your area, or pros.facerealityskincare.com to become a Certified Acne Expert.
Board Member
Jun 2022
Poolwerx is the world’s largest global franchise pool service brand. Established by Executive Director and Founder John O’Brien in 1992, Poolwerx has grown to over 650 service vehicles and 180 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams with repeat clients and is secure in the growing home services sector and is a technology leader. Poolwerx is the Official Partner of the Brisbane Heat and also champions the importance of teaching lifesaving water skills through its annual community initiatives. The companys commitment to excellence is evident in its rigorous franchisee selection, thorough franchisee training and support, and its focus on pool health and safety. These efforts have been recognised on numerous occasions in the form of both franchising and industry awards. Poolwerx Awards & Recognition - FCA Franchisor of the Year 2022, 2016, 2004 - FCA Multi Unit Franchisees of the Year 2015, 2013 and 2012 - FCA Marketing Campaign of the Year 2020 - FCA Field Manager of the Year 2021, 2022 - Inside Franchise Business Top 30 Executives – Nic Brill, CEO - SPASA Multi-location Pool Store of the Year 2023, 2022 - SPASA Best Pool Store of the Year 2023 - SPASA Marketing Campaign of the Year 2022 - SPASA Retail Service Award 2023, 2022 - Westpac NZ Franchise Awards – Home & Lifestyle Franchisee of the Year 2021 - SPASA NZ – Best Mobile Service Business 2021 - SPASA NZ – Professional of the Year 2021 - SPASA NZ – In-Field Technician of the Year 2021 - SPASA NZ – Best Single Location Pool Store of the Year 2023
2021
Board Member
Nov 2021
Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com You can also see a list of open positions at www.babylist.com/jobs.
Board Member
Jun 2021
Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for you and your loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right. Formerly Forum Brands.
early stageRetail
Show all 23 entries ↓
Investment activity
2003–2023 · 20 investments
2003120062200812012220143201812019320201202132022220231
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