Brook Critchfield

Partner at Straylight Capital

📍 Ann Arbor, Michigan, United States🔄 Updated September 2026💼 12 investments📅 9 years investing🗓 Last invested May 2024
VC🌍 United States
12
Total investments
1
Early stage
4
Mid stage
5
Late stage
9y
Years active

Portfolio

10 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
May 2024
We’re Traction Ag – farm-loving folks with awesome farm software. Employee and farmer-owned, we offer top-notch accounting and field tools to help you work smarter and spend less time at the desk. Our goal is to help boost your farm’s bottom line. Ready to enhance your farming operations? Let’s go! Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Our software delivers the most extensive suite of farm-specific accounting capabilities in a cloud application, allowing users to automatically and easily maintain inventory balances for crops and supplies, track costs of production, and field-level profitability. These features provide crucial insights and save valuable time, enabling farmers to make better decisions. As a majority employee and farmer-owned business, we understand the unique challenges faced by the farming community. We leverage integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities. Our tools help farmers streamline their operations and focus more on what they love - farming. At Traction Ag, we are committed to innovation and excellence. Our team continuously works to improve our software, ensuring that it meets the evolving needs of modern agriculture. Whether you are looking to enhance your financial management, improve operational efficiency, or gain better insights into your farms performance, Traction Ag has the solutions you need. Join us on this journey to revolutionize farm management. With Traction Ag, you can expect reliable support, cutting-edge technology, and a community that understands and shares your passion for farming. For more information, please visit tractionag.com or email sales@tractionag.com. Let’s work together to boost your farm’s bottom line and achieve greater success.
mid stageFarming
Board Member
Sep 2021
The company was started in 1998 as Deck Internet Solutions. As a services company our passion has been rooted in solving business problems related to eCommerce by leveraging technology. In 2015 we re-branded the company and launched our flagship Order Management platform, Deck Commerce. Deck Commerce is the culmination of 15+ years of experience helping companies maximize their ecommerce potential. Engineered with powerful order management functionality and integration capabilities, we are uniquely positioned to provide value to leading retailers.
Board Member
Dec 2020
Welcome to the Enterprise Orchestration Era. Sensei Labs enables innovative organizations and their services partners to unlock their full potential through work orchestration. Our customers, including some of the world’s largest companies, use our Conductor platform to plan, orchestrate, and execute their most critical projects. Conductor excels at orchestrating transformations, procurement and supply chain optimizations, ESG programs, M&A transactions, and technology deliveries by aligning cross-discipline, hybrid work teams. Turn your people into a symphony of your best players so that your project, team, and entire organization are all in sync, on time, and playing together. Learn more at https://www.senseilabs.com.
Board Observer
Feb 2020
3G is the leader in transportation management and shipping software, with nearly 1,000 manufacturers, distributors, retailers, 3PLs, and freight brokers relying on its Transportation Management & Shipping Software suite to streamline operations.
Board Observer
Dec 2019
EmployStream is now Able. We changed our name to better reflect the industry we serve and make sure that no barriers prevent employees from having a great first day. Same product, same great people, new name. Keep up-to-date with Able by following us at Able on LinkedIn via the URL below.
Board Observer
Dec 2019
Able allows recruiters to simplify and automate the onboarding processes that prevent new employees from getting to work, from the most straightforward to the diabolically complex, so they can do what they were hired to do sooner. We believe that no matter who someone is, what job they do, whether they’re temporary or permanent, every employee can and should be able to have a great first day.
Board Member
Jun 2019
Employee Mentoring Made Easy. MentorcliQ is a mentoring software solution that helps organizations launch, support, and grow high-impact employee mentoring programs. Our approach drives employee participation and satisfaction through an engaging user experience and supporting training resources. MentorcliQ system makes it easy to manage multiple mentoring and talent development programs from a single place. MentorcliQ’s enthusiastic customers span Fortune 500 companies to Non-Profits. Companies like Deloitte, Honda, and JP Morgan Chase rely on MentorcliQ to power their talent development strategy through mentoring. MentorcliQ supports mentoring programs in more than 100 countries across 6 continents and is proudly improving the workplace for 2 Million employees and counting. The Association of Talent Development (ATD) and Brandon Hall have awarded MentorcliQ with Excellence in Practice and Best Technology in mentoring. MentorcliQ has been featured in TechCrunch, INC and Chief Learning Officer Magazine.
Board Member
Apr 2019
3BG is a technology-enabled distributor of Industrial MRO products such as bearings, electric motors, sprockets, chain and numerous other product categories. Focused on operational excellence and digitizing to create a seamless, customer focused, omnichannel experience, 3BG is solving the decentralization​ of product data that makes it difficult to purchase products and identify application issues industry-wide. As a fast-moving digital player within the MRO Industry, 3BG offers best-in-class customer convenience and more price transparency.
Board Member
Feb 2019
We are a team of medical device veterans with years of experience providing superior products and service to customers around the globe.
early stageMedical Device
Board Observer
May 2018
The PegEx Platform is a cloud-based waste management software built for highly-regulated and emerging regulated industries. PegEx solves your waste compliance risks, improves workforce efficiency, and allows you to gain control of your waste stream data and RCRA data.
Experience · 15 entries
All (15)
Investments (12)
Board (12)
2025
Founding Team Member & Partner
Sep 2025
Straylight is a growth equity firm for the magnificent middle, backing gritty founders and teams that aren’t supported by the traditional systems of coastal venture and private equity. We provide growth capital for B2B technology companies that have $3M to $13M in revenue, and our check sizes range from $5M to $25M. We work hard to create optionality for founders and management teams, and we dont assume success looks the same for every founder. We believe your company is more than just metrics and models, and we cant wait to hear your story.
2024
Board Member
May 2024
We’re Traction Ag – farm-loving folks with awesome farm software. Employee and farmer-owned, we offer top-notch accounting and field tools to help you work smarter and spend less time at the desk. Our goal is to help boost your farm’s bottom line. Ready to enhance your farming operations? Let’s go! Traction Ag is the only farm management solution uniquely built for the cloud, integrating actual accounting numbers with field operations, resulting in real-time financial analysis for timely, informed decision-making. Our software delivers the most extensive suite of farm-specific accounting capabilities in a cloud application, allowing users to automatically and easily maintain inventory balances for crops and supplies, track costs of production, and field-level profitability. These features provide crucial insights and save valuable time, enabling farmers to make better decisions. As a majority employee and farmer-owned business, we understand the unique challenges faced by the farming community. We leverage integrations with Climate FieldView and John Deere Operations Center to automate and ease the collection of field activities. Our tools help farmers streamline their operations and focus more on what they love - farming. At Traction Ag, we are committed to innovation and excellence. Our team continuously works to improve our software, ensuring that it meets the evolving needs of modern agriculture. Whether you are looking to enhance your financial management, improve operational efficiency, or gain better insights into your farms performance, Traction Ag has the solutions you need. Join us on this journey to revolutionize farm management. With Traction Ag, you can expect reliable support, cutting-edge technology, and a community that understands and shares your passion for farming. For more information, please visit tractionag.com or email sales@tractionag.com. Let’s work together to boost your farm’s bottom line and achieve greater success.
mid stageFarming
2021
Board Member
Sep 2021
The company was started in 1998 as Deck Internet Solutions. As a services company our passion has been rooted in solving business problems related to eCommerce by leveraging technology. In 2015 we re-branded the company and launched our flagship Order Management platform, Deck Commerce. Deck Commerce is the culmination of 15+ years of experience helping companies maximize their ecommerce potential. Engineered with powerful order management functionality and integration capabilities, we are uniquely positioned to provide value to leading retailers.
2020
Board Member
Dec 2020
Welcome to the Enterprise Orchestration Era. Sensei Labs enables innovative organizations and their services partners to unlock their full potential through work orchestration. Our customers, including some of the world’s largest companies, use our Conductor platform to plan, orchestrate, and execute their most critical projects. Conductor excels at orchestrating transformations, procurement and supply chain optimizations, ESG programs, M&A transactions, and technology deliveries by aligning cross-discipline, hybrid work teams. Turn your people into a symphony of your best players so that your project, team, and entire organization are all in sync, on time, and playing together. Learn more at https://www.senseilabs.com.
Board Observer
Feb 2020
3G is the leader in transportation management and shipping software, with nearly 1,000 manufacturers, distributors, retailers, 3PLs, and freight brokers relying on its Transportation Management & Shipping Software suite to streamline operations.
Show all 15 entries ↓
Investment activity
2017–2024 · 12 investments
201712018220195202022021120241
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