Brij Shah

World-class operators investing in products we love. FOG Ventures was created to invest and support innovative founders that are helping create toolbox 2.0 for the modern day operator. We’re backed by the worlds top Operators (CEOs, COOs, CFOs… ) at tech’s most prominent startups. We do not just invest in what we believe in — as active operators, we’re investing in products we actually love and use. Get one check from 1,500+ of the best company builders in the world. Validation | Talent | Overnight Brand Awarness | Customers

Aris Insights is an AI-driven revenue-growth and margin-expansion engine built for fintech and payments businesses. Instead of stopping at charts and dashboards, Aris pinpoints the precise levers that move top-line and bottom-line results—price tiers, mix shifts, interchange fees, fraud leakage, churn risk—and tells operators exactly what to do next. - Predict & prioritize profit opportunities – advanced models rank the $ impact of every driver across vertical, region, client and MID. - Action recommendations, not reports – one-click playbooks for pricing, routing, cross-sell, and retention automatically surface inside the workflow. - Continuous margin guardrails – real-time monitoring flags downgrades, fee pass-through gaps, and cost-to-serve spikes before they erode EBITDA. - Secure, in-cloud deployment in weeks – Aris drops into Redshift, Snowflake or BigQuery with zero-trust controls so data never leaves the client’s environment. The result: executives shift from chasing dashboards to executing high-ROI actions, producing measurable revenue lift and margin expansion—quarter after quarter.

World-class operators investing in products we love. FOG Ventures was created to invest and support innovative founders that are helping create toolbox 2.0 for the modern day operator. We’re backed by the worlds top Operators (CEOs, COOs, CFOs… ) at tech’s most prominent startups. We do not just invest in what we believe in — as active operators, we’re investing in products we actually love and use. Get one check from 1,500+ of the best company builders in the world. Validation | Talent | Overnight Brand Awarness | Customers

Fiserv, Inc. (NASDAQ: FISV) is a global technology leader committed to delivering innovative and transformative financial services experiences for clients in more than 100 countries.