Jessica Bixby

We invest in founders who are reshaping outdated industries. We believe in a world where top tier fintech products help the 99% grow their wealth and build businesses. Where everyday people have transparent, efficient, and attentive healthcare experiences. Where managers and front-line employees in legacy industries have tools that save time, increase transparency, and take minutes to learn (vertical SaaS).

Khloé Kardashian is entering the snack world with Khloud Protein Popcorn, a popcorn designed to deliver functional nourishment without sacrificing flavor. Khloud is responding to the increased consumer demand for convenient protein sources, debuting with a popcorn offering triple the protein of other popcorn brands. "As a busy mom, I wanted to create a snack brand that did more, with no trade offs,” said Khloé Kardashian, Founder of Khloud, “Our first product is a protein popcorn that tastes amazing, is made with real ingredients that you can pronounce, contains no seed oils, and is an easy source of protein on even your busiest days. I can’t wait for everyone to try it!” Khloud Protein Popcorn is crafted from whole-grain corn sourced from Nebraska and is non-GMO, gluten-free, kosher, and free from both seed oils and added flavors. Each serving of Khloud contains 7g of complete protein. Khloud is able to deliver 7G of complete protein per serving due to their proprietary “Khloud Dust,” a blend of milk proteins and seasoning that adds both flavor and function. Khloud’s three debut flavors incorporate only the best ingredients for delicious taste with no trade offs: • Olive Oil & Sea Salt: A classic combination with just four simple ingredients. • Sweet & Salty Kettle Corn: A perfect balance of salt and sweetness using real cane sugar. • White Cheddar: A light and cheesy snack made with real cheddar.

K5 Global Advisor LLC (“K5”) is a venture capital firm and incubation studio that supports founders across the business lifecycle. The firm was founded in 2018 by Michael Kives and Bryan Baum and has deployed capital of around $1B as of September 30, 2023. K5 invests across multiple stages, from seed through growth stage companies, with a focus on Enterprise SaaS, Vertical SaaS, and FinTech. In 2023, Keenan Rice and Daniel Marcotte, investors from Tokyo Black Capital Advisors, LLC, and both on the founding team of Looker (acquired by Google in 2020 for $2.6B), joined with K5’s early-stage SaaS investing team. K5 seeks to help innovative companies expand their networks and best position them to achieve growth targets.

We invest in founders who are reshaping outdated industries. We believe in a world where top tier fintech products help the 99% grow their wealth and build businesses. Where everyday people have transparent, efficient, and attentive healthcare experiences. Where managers and front-line employees in legacy industries have tools that save time, increase transparency, and take minutes to learn (vertical SaaS).

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