Bill Whitham

President - ROI Media Consultants Inc. Adding incremental value to our Publishers bottom line

📍 United States🔄 Updated October 2026💼 5 investments📅 20 years investing🗓 Last invested Oct 2022
Operator-angel🌍 United States
5
Total investments
3
Early stage
1
Mid stage
0
Late stage
20y
Years active

Portfolio

5 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
Oct 2022
Gaming dominates the media diet of Millennials and Gen Z. But how can brands engage this audience? Thece offers innovative marketing solutions tapping into esports, gaming creators, live events, and branded challenges. Our TheceEsports program connects brands with esports teams, creators, and major tournaments, immersing brands in gaming culture in turnkey campaigns. ThecePlay generates audience excitement through social gaming challenges and activations. Our expertise in community management, paid media, and experiential marketing produces maximum engagement. Through these bespoke programs, Thece leads brands into the future of gaming—building awareness and loyalty with younger demographics.
Investor
Jul 2021
Buzzer allows sports fans to discover the live moments that matter the most to them. Buzzer is the best way to catch and experience “lightning in a bottle” moments live from anywhere. Buzzer is powered by our proprietary algorithm and partners with the most-watched sports leagues and media companies to bring fans thrilling real-time Buzzer Moments. Buzzer will be available for iOS and Android Sign up to try it first and never miss a moment: www.buzzer.com
Board Member
May 2019
Prep Sportswear is the largest direct to consumer marketplace empowering individual consumers to create and buy customized products connecting them to the institutions, organizations, experiences, and events in their life. The Prep Sportswear offering includes stores for High Schools, Colleges, Pro Sports, Vintage Teams, Golf Courses, Greek, Military, Government, Active Lifestyle Events, Destinations, and National and State Parks. Prep Sportswear continues to expand and has appeared on the Inc. 500|5000 list of fastest-growing private U.S. companies five straight years from 2009- 2013 and was recognized by Apparel Magazine with a 2010 Top Innovator Award. The company is ranked #531 on the 2013 Internet Retailer Second 500 list of largest online retailers. Prep Sportswear is privately funded and located in Seattle, WA. For more information, please visit: www.prepsportswear.com
Investor
Oct 2017
Tersai is page rank for display advertising ​ Tersai has built the Internet Topology™, a living graph of the internet. It tells advertisers what a page is about and its relative value before they bid. It works on all browser-based inventory, desktop, mobile, banner, and video. Tersai analyzes pages, not people ​ It uses human-supervised machine learning to recognize content. It delivers extreme precision and confidence for targeting topic realms. It doesn’t use cookies, so it’s GDPR compliant. Tersai ranks every page for quality ​ It uses weighted references to calculate a page’s magnitude within a realm. It leaves junk pages behind. Its gives a relative value to all good pages. Tersai delivers results ​ You will get more high-value traffic from small pockets all over the internet. Your ads will show on more brand-safe pages. You will get many more quality clicks (and many fewer fake clicks). In the end, you will radically lower your cost of acquisition.
Investor
Jan 2006
AdReady helps hundreds of advertisers, agencies and publishers generate breakthrough results by creating, managing and optimizing thousands of small online display campaigns more cost effectively than any other solution. We like to think of it as “Being Ad Ready.” Our business is led by a talented leadership team and board of directors made up of individuals who have guided some of the most powerful brands in the world. Additionally, we have an amazing group of technologists, product experts and customer evangelists who are passionate about creating the best display advertising experience for our customers. We understand that advertisers and agencies don’t have weeks to develop online display campaigns in today’s fast moving digital world. Since 2006, more than 6,000 customers like you have run more than 560,000 ads across 150,000 sites through the AdReady solution, taking full advantage of today’s exploding online advertising environment. Although it’s nice our platform was recently named “Best Ad Delivery Platform Innovation” by DPAC, we’re far more interested in the accolades, applause and pats on the back our customers get for driving leads, converting sales and blowing their ROI goals out of the water. That’s just how we get our kicks.
Experience · 6 entries
All (6)
Investments (5)
Founder (1)
Board (1)
2022
Investor
Oct 2022
Gaming dominates the media diet of Millennials and Gen Z. But how can brands engage this audience? Thece offers innovative marketing solutions tapping into esports, gaming creators, live events, and branded challenges. Our TheceEsports program connects brands with esports teams, creators, and major tournaments, immersing brands in gaming culture in turnkey campaigns. ThecePlay generates audience excitement through social gaming challenges and activations. Our expertise in community management, paid media, and experiential marketing produces maximum engagement. Through these bespoke programs, Thece leads brands into the future of gaming—building awareness and loyalty with younger demographics.
2021
Investor
Jul 2021
Buzzer allows sports fans to discover the live moments that matter the most to them. Buzzer is the best way to catch and experience “lightning in a bottle” moments live from anywhere. Buzzer is powered by our proprietary algorithm and partners with the most-watched sports leagues and media companies to bring fans thrilling real-time Buzzer Moments. Buzzer will be available for iOS and Android Sign up to try it first and never miss a moment: www.buzzer.com
2019
Board Member
May 2019
Prep Sportswear is the largest direct to consumer marketplace empowering individual consumers to create and buy customized products connecting them to the institutions, organizations, experiences, and events in their life. The Prep Sportswear offering includes stores for High Schools, Colleges, Pro Sports, Vintage Teams, Golf Courses, Greek, Military, Government, Active Lifestyle Events, Destinations, and National and State Parks. Prep Sportswear continues to expand and has appeared on the Inc. 500|5000 list of fastest-growing private U.S. companies five straight years from 2009- 2013 and was recognized by Apparel Magazine with a 2010 Top Innovator Award. The company is ranked #531 on the 2013 Internet Retailer Second 500 list of largest online retailers. Prep Sportswear is privately funded and located in Seattle, WA. For more information, please visit: www.prepsportswear.com
2017
Investor
Oct 2017
Tersai is page rank for display advertising ​ Tersai has built the Internet Topology™, a living graph of the internet. It tells advertisers what a page is about and its relative value before they bid. It works on all browser-based inventory, desktop, mobile, banner, and video. Tersai analyzes pages, not people ​ It uses human-supervised machine learning to recognize content. It delivers extreme precision and confidence for targeting topic realms. It doesn’t use cookies, so it’s GDPR compliant. Tersai ranks every page for quality ​ It uses weighted references to calculate a page’s magnitude within a realm. It leaves junk pages behind. Its gives a relative value to all good pages. Tersai delivers results ​ You will get more high-value traffic from small pockets all over the internet. Your ads will show on more brand-safe pages. You will get many more quality clicks (and many fewer fake clicks). In the end, you will radically lower your cost of acquisition.
2006
Investor
Jan 2006
AdReady helps hundreds of advertisers, agencies and publishers generate breakthrough results by creating, managing and optimizing thousands of small online display campaigns more cost effectively than any other solution. We like to think of it as “Being Ad Ready.” Our business is led by a talented leadership team and board of directors made up of individuals who have guided some of the most powerful brands in the world. Additionally, we have an amazing group of technologists, product experts and customer evangelists who are passionate about creating the best display advertising experience for our customers. We understand that advertisers and agencies don’t have weeks to develop online display campaigns in today’s fast moving digital world. Since 2006, more than 6,000 customers like you have run more than 560,000 ads across 150,000 sites through the AdReady solution, taking full advantage of today’s exploding online advertising environment. Although it’s nice our platform was recently named “Best Ad Delivery Platform Innovation” by DPAC, we’re far more interested in the accolades, applause and pats on the back our customers get for driving leads, converting sales and blowing their ROI goals out of the water. That’s just how we get our kicks.
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Investment activity
2006–2022 · 5 investments
2006120171201912021120221
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