Ben Jeffries

The Business of Influencers is a UK based community connecting the key businesses and individuals, with the aim of building a sustainable future for the influencer marketing industry. The BOI board is comprised of 6 leading professionals in the influencer marketing industry: - Liam Chivers, Director and founder at OP Talent - Laura Edwards, Director and co-founder at Viral Talent - Harry Hugo, Co-founder at The Goat Agency - Ben Jeffries, CEO and founder at Influencer - Ian Shepherd, CEO and founder at The Social Store - Ana Thorsdottir, Head of Influencer Marketing at Mediacom Our manifestos are as follows: - Our members will achieve more as part of our community through our events, education and stewardship. - We will communicate the collective view and position of our members. - We will develop standards, best practices, principles, research and resources for businesses and creators to follow when undertaking influencer marketing campaigns. We have a slack channel for our members at businessofinfluencers.slack.com. Please contact ian@businessofinfluencers.com to request to join. The new website is coming soon.

The Business of Influencers is a UK based community connecting the key businesses and individuals, with the aim of building a sustainable future for the influencer marketing industry. The BOI board is comprised of 6 leading professionals in the influencer marketing industry: - Liam Chivers, Director and founder at OP Talent - Laura Edwards, Director and co-founder at Viral Talent - Harry Hugo, Co-founder at The Goat Agency - Ben Jeffries, CEO and founder at Influencer - Ian Shepherd, CEO and founder at The Social Store - Ana Thorsdottir, Head of Influencer Marketing at Mediacom Our manifestos are as follows: - Our members will achieve more as part of our community through our events, education and stewardship. - We will communicate the collective view and position of our members. - We will develop standards, best practices, principles, research and resources for businesses and creators to follow when undertaking influencer marketing campaigns. We have a slack channel for our members at businessofinfluencers.slack.com. Please contact ian@businessofinfluencers.com to request to join. The new website is coming soon.

We are the originators of influencer marketing. Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach. From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience. Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta. We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations - underpinned by measurement partners such as ThisThat, Neilsen, and Relative Insight. Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands to navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences. For more information visit influencer.com or email contact@influencer.com.

Breeze Clothing is a young and aspiring urban clothing brand, aimed at bringing the youth of today a clean new look. Founded on the verge of 2013, by two friends, Ben Jeffries and Will Straiton. They wanted to ensure their brand was neat yet still be affordable for all.