16
Total investments
10
Early stage
3
Mid stage
1
Late stage
16y
Years active
Portfolio
15 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Co-Founder and Board Member
Oct 2025
Altis delivers primary research that gives venture investors conviction — whether theyre developing a sector thesis or deciding to diligence a live deal.
Most funds build investment views from a base of public sources and general-purpose AI. The problem: public sources repeat what a company says. They dont tell you what customers actually experience, what competitors see as vulnerable, or where former employees think leadership breaks down. That gap between public narrative and private reality is where investment risk lives.
Altis closes it. We combine AI-powered analysis with expert primary research to surface the 2-4 Key Debates that should animate the investment committee discussion. Each report builds Bull and Bear cases from first-party evidence: customers, competitors, former employees, and domain experts who know the sector from the inside.
The result: enter a sector knowing where value will accrue before the deal is live. Move to IC-ready conviction on active deals in days, not weeks.
Every research sprint deepens our sector-level intelligence. Research for your next company starts from a compounding baseline, not from zero. Over time, Altis becomes a knowledge asset for your firm across sectors, stages, and market cycles.
Founded in 2025 by Ben Sun (Primary Venture Partners) and Chris Freeberg (BCG). Built by a New York City-based team from McKinsey, Google, and Reka.
Board Member
Sep 2020
We’re on a mission to create a world where every body is a canvas for limitless self-expression.
In 2021, after 6 years of research and development, we launched the world’s first and only made-to-fade tattoo that lasts a year. With our technology and our experiential Ephemeral Studios, we are making it possible for anyone to wear a tattoo that changes as they change.
At Ephemeral, we see tattoos as an empowering, beautiful and creative way to express your identity. We dream of a day when tattoos become the number one form of global self-expression.
We are looking for teammates that share this passion and are excited by the prospect of building without a playbook, are undaunted by big audacious ideas and are committed to teamwork.
Join our team: https://boards.greenhouse.io/ephemeral
Check us out on socials:
https://www.instagram.com/ephemeraltattoo/
https://www.youtube.com/channel/UCFB8yNYvYSrRkm0C99NkQdg
https://www.tiktok.com/@ephemeraltattoo?lang=en
https://www.pinterest.com/EphemeralTattoo/_created/
Board Member
Nov 2019
Dandy was created with one goal in mind: to modernize the dental lab process.
We’re the first solution of its kind. Our platform is designed to level up practices by making the entire process effortlessly digital — from start to finish.
*All recruiting emails will come from email addresses ending in @meetdandy.com
Board Member
Sep 2019
Pattern Brands acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel.. Our in-house M&A and operations teams work closely with brand founders to transition ownership and drive growth post acquisition through brand centric marketing, operational and multi-channel opportunities.
We own and operate 7 brands and are actively expanding our portfolio across the home goods space.
Our acquisition criteria include
Established financials of $1M to $35M in annual revenue with >10% EBITDA margins
Differentiated products with unique IP and strong customer feedback
Large and engaged audiences with high retention rates and organic growth
For M&A opportunities, please visit us at ginlane.com or email us at acquisitions@patternbrands.com
For opportunities to carry our brands through wholesale, please email us at sales@patternbrands.com
If you’re interested in buying products for yourself or friends, please visit us at patternbrands.com
The team behind Pattern Brands was formerly Gin Lane, a brand-building agency that launched +50 DTC startups, creating +$15 billion in market value - including Harry's, Sweetgreen, Hims, Smile Direct Club, Everlane, Stadium Goods, Recess, and more
Pattern Brands has raised $100M in funding and is backed by Primary, RRE, Toba Capital, Victory Park Capital, Verlinvest, BAM Elevate, Kleiner Perkins, and other leading investors.
Board Observer
Jun 2019
We provide the most sustainable versions of the products you use daily, sourcing from people and brands committed to making a positive environmental impact. Everything we sell can be reused, refilled, composted, or recycled.
To learn more about our principles and see details, check out our website at www.packagefreeshop.com
Follow us on Instagram and Facebook @packagefreeshop
Board Member
Jan 2019
Redefining leadership with a community of business leaders prepared to make decisions that positively impact our communities, society and planet.
Board Member
Sep 2018
Chief is the private network executive women rely on to maximize their leadership impact through access to a vetted executive community and valuable insights.
Founded in 2019, Chief is the largest community of senior executive women, representing more than 10,000 companies and 77% of the Fortune 100. Chief has been recognized as one of TIME’s 100 Most Influential Companies and one of Fast Company’s Most Innovative Companies.
Visit Chief.com to learn more or apply for membership.
More about Chief:
What began as a vision to support women in corporate leadership is now the largest community of senior women executives in the United States.
Chief helps women executives raise their leadership game. Chief’s customized membership packages include executive development services, along with in-person and virtual community events, and access to a powerful community where members can build meaningful relationships to unlock transformative professional outcomes. Our dedicated Concierge team provides personalized support to connect members with the most relevant resources and events for their goals.
Our Membership Packages:
Executive Advisory helps members navigate leadership challenges alongside a thoughtfully curated group of 8–12 professional peers who meet regularly, fostering accountability and collective wisdom.
Executive Coaching helps members tackle timely leadership challenges with four or eight sessions of personalized, one-on-one guidance from a vetted executive coach.
Executive Education helps members strengthen their foundational leadership competencies through live, structured workshops led by world-renowned business academics.
Board Member
May 2018
Small Door is membership-based veterinary care designed with human standards that is better for pets, pet parents, and veterinarians alike. We designed and delivered a reimagined veterinary experience via a membership that includes exceptional care, 24/7 telemedicine, and transparent pricing - delivered with modern hospitality in spaces designed by animal experts to be stress-free. We opened our flagship location in Manhattans West Village in 2020 and have quickly expanded across the East Coast. Small Door now operates in New York City, Boston, and Washington DC.
Board Member
Jan 2016
We unlock your marketing team with top-notch post-production services and AI-driven creative strategy
Board Member
Nov 2015
At Slice, our mission is to keep local thriving.
Slice empowers local pizza shops with all the advantages of big chains without compromising their independence.
By putting technology, marketing, buying power, and shared services to work, Slice enables local shop owners to build profitable businesses and remain at the heart of our communities.
Board Member
Oct 2015
At Ollie, we love dogs and the people who love them. It’s this passion that defines Ollie as an innovative pet wellness brand. Our goal is simple: to provide a healthier, easier way to care for our dogs and in turn help them live as long as canine-ly possible.
We see every dog as an individual and learn all we can about them in service of their health, happiness, and longevity. We are determined to make healthy, all-natural food more accessible so that every dog can receive the nutrition and care they deserve.
Ollie is backed by top-tier venture capital firms that have also invested in companies like Mirror, Dandy, Package Free, Prose and Glossier. Weve also been covered by Forbes, People Magazine, Insider, Refinery29, The Skimm and many other news outlets.
As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.
Learn more about how Ollie fits into you and your dog’s life at www.myollie.com.
B
Board Observer
Aug 2015
JOIN US ON OUR MISSION
BounceX is a global marketing technology company that has been recognized as a best place to work by Glassdoor and Crain’s, and one of America’s fastest-growing SaaS companies.
More than 300 companies including JetBlue, Uniqlo, HelloFresh, and Comcast use BounceX to orchestrate real-time, multichannel marketing programs customized for every individual web visitor.
With offices in New York City and London, BounceX is built on the belief that the success of a company is rooted in the strength of its team, so we’ve created a collaborative, inclusive environment where people love coming to work.
We provide career coaching, growth and development opportunities, and benefits that are in the 95th percentile of all technology companies. Some highlights include best in class fully paid family leave, 401(k) match, support with student loans, flexible work hours, and more.
What bonds our community together is our commitment to 5 Core Values:
Come Hungry
Carry Each Other
Drive Undeniable Performance
Respect People, Privacy, Ideas
Bounce Back
Come join us on our mission.
Board Observer
Jul 2014
Jet
(A Walmart Company)
Bold vision. Brilliant minds. Nimble environment.
Jet.com is changing the way the world shops with innovative technology and a people-centric approach. We move at the speed of a startup with access to unrivaled resources; our team likes to say it’s the best of both worlds.
Ready for rapid growth and learning? Join us—the future of shopping is yours to build and explore.
Board Member
Jul 2010
Coupang is a technology and Fortune 150 company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Eats, Play, Rocket Now, and Farfetch.
Experience · 18 entries
All (18)
Investments (14)
Founder (3)
Board (14)
2025
Co-Founder and Board Member
Oct 2025
Altis delivers primary research that gives venture investors conviction — whether theyre developing a sector thesis or deciding to diligence a live deal.
Most funds build investment views from a base of public sources and general-purpose AI. The problem: public sources repeat what a company says. They dont tell you what customers actually experience, what competitors see as vulnerable, or where former employees think leadership breaks down. That gap between public narrative and private reality is where investment risk lives.
Altis closes it. We combine AI-powered analysis with expert primary research to surface the 2-4 Key Debates that should animate the investment committee discussion. Each report builds Bull and Bear cases from first-party evidence: customers, competitors, former employees, and domain experts who know the sector from the inside.
The result: enter a sector knowing where value will accrue before the deal is live. Move to IC-ready conviction on active deals in days, not weeks.
Every research sprint deepens our sector-level intelligence. Research for your next company starts from a compounding baseline, not from zero. Over time, Altis becomes a knowledge asset for your firm across sectors, stages, and market cycles.
Founded in 2025 by Ben Sun (Primary Venture Partners) and Chris Freeberg (BCG). Built by a New York City-based team from McKinsey, Google, and Reka.
2023
2020
Board Member
Sep 2020
We’re on a mission to create a world where every body is a canvas for limitless self-expression.
In 2021, after 6 years of research and development, we launched the world’s first and only made-to-fade tattoo that lasts a year. With our technology and our experiential Ephemeral Studios, we are making it possible for anyone to wear a tattoo that changes as they change.
At Ephemeral, we see tattoos as an empowering, beautiful and creative way to express your identity. We dream of a day when tattoos become the number one form of global self-expression.
We are looking for teammates that share this passion and are excited by the prospect of building without a playbook, are undaunted by big audacious ideas and are committed to teamwork.
Join our team: https://boards.greenhouse.io/ephemeral
Check us out on socials:
https://www.instagram.com/ephemeraltattoo/
https://www.youtube.com/channel/UCFB8yNYvYSrRkm0C99NkQdg
https://www.tiktok.com/@ephemeraltattoo?lang=en
https://www.pinterest.com/EphemeralTattoo/_created/
2019
Board Member
Nov 2019
Dandy was created with one goal in mind: to modernize the dental lab process.
We’re the first solution of its kind. Our platform is designed to level up practices by making the entire process effortlessly digital — from start to finish.
*All recruiting emails will come from email addresses ending in @meetdandy.com
Board Member
Sep 2019
Pattern Brands acquires and grows a high-quality portfolio of home-life brands that start online and expand multi-channel.. Our in-house M&A and operations teams work closely with brand founders to transition ownership and drive growth post acquisition through brand centric marketing, operational and multi-channel opportunities.
We own and operate 7 brands and are actively expanding our portfolio across the home goods space.
Our acquisition criteria include
Established financials of $1M to $35M in annual revenue with >10% EBITDA margins
Differentiated products with unique IP and strong customer feedback
Large and engaged audiences with high retention rates and organic growth
For M&A opportunities, please visit us at ginlane.com or email us at acquisitions@patternbrands.com
For opportunities to carry our brands through wholesale, please email us at sales@patternbrands.com
If you’re interested in buying products for yourself or friends, please visit us at patternbrands.com
The team behind Pattern Brands was formerly Gin Lane, a brand-building agency that launched +50 DTC startups, creating +$15 billion in market value - including Harry's, Sweetgreen, Hims, Smile Direct Club, Everlane, Stadium Goods, Recess, and more
Pattern Brands has raised $100M in funding and is backed by Primary, RRE, Toba Capital, Victory Park Capital, Verlinvest, BAM Elevate, Kleiner Perkins, and other leading investors.
Show all 18 entries ↓
Investment activity
2010–2025 · 16 investments
Recent (last 2 years)Earlier
