Ayala ( Aya ) Peterburg

Founder and Managing Partner at S CAPITAL VC

📍 Israel, Israel🔄 Updated September 2026💼 24 investments📅 8 years investing🗓 Last invested Mar 2025
VC🌍 Israel20+ investments
24
Total investments
15
Early stage
1
Mid stage
1
Late stage
8y
Years active

Portfolio

24 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Mar 2025
Legato is the first AI Extensibility Layer for B2B SaaS platforms. We enable business users, partners, and internal teams to create apps, tools, and AI agents directly inside the platform. With embedded extensibility, platforms expand their footprint without adding to the backlog - unlocking new revenue streams, accelerating time to value, and boosting adoption. Our mission is to help SaaS platforms stay ahead in the agentic era, where users expect products to adapt to them, not the other way around. With Legato, platforms keep control and visibility while turning every extension into an expansion opportunity.
Board Member
Apr 2024
Sola is the practical, contextual and affordable AI for Security teams. Sola is accessible for teams of any cybersecurity skill level, supports every domain they operate in, bends to their needs (as laser-focused or broad as they may be), and delivers results at the speed of AI. Sola enables teams to significantly increase productivity with minimal cost investment. Sola integrates with dozens of data-sources and is entirely self-service. Once the relevant data sources are connected, users can prompt Sola in natural language to either chat with their stack (get answers and insights or build custom apps (with dashboards, alerting mechanisms and fully automated agentic workflows). Users can also opt to install apps directly from the Sola App Gallery, where a continuously-updated arsenal of apps are available.
Board Member
Sep 2023
Salesforce should make you unstoppable. Instead, it makes you slow. With Yess AI, you become superhuman: Ask for anything. Get it done. "Show me pipeline changes this week" - done. "Build a board deck for Monday" - done. "Week-over-week conversion by rep" - done. "Research these 50 accounts" - done. "Draft exec outreach for top opps" - done. Any metric. Any report. Any insight. Instantly. You have a co-pilot that makes the impossible, possible. Stop working for your CRM. Make your CRM work for you. Yess AI. Your Salesforce superpower.
Board Member
Sep 2023
Powered by its proprietary Semantic Fusion™ technology, Jedify autonomously builds a live, customer-specific context graph on top of an enterprise’s existing data and knowledge infrastructure. By connecting structured operational data from data warehouses, SORs, CRMs, financial systems, BI tools with unstructured knowledge from file repositories, documents, playbooks, Jira, Notion, Slack, and meeting recordings, Jedify creates an AI-ready layer that continuously learns, improves, and reflects how the business actually works.
Board Member
May 2023
Attribute introduces FinOps Without Tagging, making it easier to align cloud spend with business outcomes.
Board Member
Mar 2023
Ovalix empowers organizations to confidently embrace AI technology by mitigating associated risks such as data leakage, malicious prompts, shadow AI, and regulatory non-compliance across AI applications ranging from basic LLMs to sophisticated AI Agents. By ensuring robust security, maintaining regulatory integrity, and preventing data breaches, Ovalix enables organizations to unlock the transformative power of AI with peace of mind.
Board Member
Jan 2023
Firmbase is the leading modern Financial Planning and Analysis (FP&A) platform, trusted by FP&A teams at some of the fastest growing companies in the world, including Yotpo, WSC Sports, Walnut, Axis Security and ControlUp.
Board Member
Aug 2022
IO River introduces "Virtual Edge" - a unified layer of security, traffic control and serverless compute services on top of existing edge platforms to improve the reliability, performance and cost of online services. We are currently cooperating with a tight band of customers to build more reliable, faster, and affordable internet. Visit our website and book a demo to see "Virtual Edge" in action.
Board Member
Mar 2022
Multyx stands at the forefront as a premier enterprise enabler of sensitive data partnerships & confidential AI. The Multyx platform empowers organizations to share and analyze sensitive data with external partners for AI, LLM, GenAI, and data initiatives seamlessly and affordably. Leveraging a cloud hardware-based confidential computing infrastructure with a SaaS toolset on top, our platform uniquely enables the analysis of original data in its raw form while ensuring total privacy and security. With Multyx, financial and related enterprises confidently leverage sensitive data and analysis partnerships to optimize underwriting, marketing, pricing, and insurance activities, validate vendor solutions, and implement data applications previously impossible, excessively long, or too costly to operationalize.
Board Member
Dec 2021
Axiom provides Security and IT teams with an Access Management platform designed to streamline permission requests, approvals, and management for Cloud, SaaS, and Databases. Leveraging the clouds agility and scalability to surpass traditional on-premises PAM offerings that struggle with technical debt and outdated architectures and use cases. Our solution ensures access remains secure, compliant, and agile in today’s fast-paced cloud and remote work landscape.
Board Member
Nov 2021
WINN.AI is the GTM Execution Platform that bridges the gap between how sales leaders want their reps to sell and what actually happens on every call. WINN.AI joins sales conversations in real-time to guide reps on their playbook, coach them through objections, surface instant answers from the companys knowledge base, and automate CRM updates, follow-ups, and meeting prep. Every conversation generates structured insights that help teams identify whats working and whats broken - so they can fix their playbooks, sharpen their coaching, and continuously improve execution. For sales leaders, that means consistent execution at scale, complete pipeline visibility, and higher win rates. For reps, it makes sales easier - less admin, more confidence, and more time to actually close deals. Leading revenue teams at Deel, Cyera, WalkMe, Intercom, and Kaseya trust WINN.AI to run better sales.
Board Member
Jun 2021
Xyte turns connected devices into intelligent services. With AI Teammates and a unified Device Cloud, companies can automate support, deliver seamless experiences, and scale new business models. One platform. Infinite possibilities.
Board Member
Aug 2020
SaaS fuels modern organizations and is considered as the new cyber security perimeter. Wing Security enables companies to leverage SaaS without compromising their security posture by detecting and auto-remediating against threats that originate from SaaS applications and Shadow IT. Within minutes of onboarding, Wing non-intrusively discovers all SaaS apps used within the organization, classifies those apps based on known risks and threats, and then provides a comprehensive list of all issues that it finds connected to those apps, including any issues with the users using them, or the data being shared within them. Wing Security was founded by the former CISO and Head of Cyber Defense for the Israeli Defense Forces with the vision of giving users automated, self-service tools they need for SaaS application security.
Board Member
Aug 2020
Seemplicity revolutionizes vulnerability and exposure management with its AI-powered Remediation Operations (RemOps) platform. By automating and streamlining remediation processes, Seemplicity consolidates findings, accelerates risk reduction, and delivers tailored remediation plans for security, IT, and DevOps teams. Trusted by Fortune 500 companies, the platform enables organizations to enhance operational resilience and build scalable security programs.
Board Member
Jul 2020
Zesty helps organizations achieve cloud operational excellence. Our platform provides actionable insights & automation to optimize resource allocation and reduce cloud spend. With AI-driven offerings for compute, database, and storage, Zesty automatically scales resources to meet application demands in real-time. This helps cloud engineering teams to slash cloud costs, maintain perfect app performance, and minimize the hassle of managing cloud infrastructure, accelerating innovation and growth.
Show all 24 investments ↓
Experience · 28 entries
All (28)
Investments (24)
Founder (1)
Board (22)
2025
Board Member
Mar 2025
Legato is the first AI Extensibility Layer for B2B SaaS platforms. We enable business users, partners, and internal teams to create apps, tools, and AI agents directly inside the platform. With embedded extensibility, platforms expand their footprint without adding to the backlog - unlocking new revenue streams, accelerating time to value, and boosting adoption. Our mission is to help SaaS platforms stay ahead in the agentic era, where users expect products to adapt to them, not the other way around. With Legato, platforms keep control and visibility while turning every extension into an expansion opportunity.
2024
Board Member
Apr 2024
Sola is the practical, contextual and affordable AI for Security teams. Sola is accessible for teams of any cybersecurity skill level, supports every domain they operate in, bends to their needs (as laser-focused or broad as they may be), and delivers results at the speed of AI. Sola enables teams to significantly increase productivity with minimal cost investment. Sola integrates with dozens of data-sources and is entirely self-service. Once the relevant data sources are connected, users can prompt Sola in natural language to either chat with their stack (get answers and insights or build custom apps (with dashboards, alerting mechanisms and fully automated agentic workflows). Users can also opt to install apps directly from the Sola App Gallery, where a continuously-updated arsenal of apps are available.
2023
Board Member
Sep 2023
Salesforce should make you unstoppable. Instead, it makes you slow. With Yess AI, you become superhuman: Ask for anything. Get it done. "Show me pipeline changes this week" - done. "Build a board deck for Monday" - done. "Week-over-week conversion by rep" - done. "Research these 50 accounts" - done. "Draft exec outreach for top opps" - done. Any metric. Any report. Any insight. Instantly. You have a co-pilot that makes the impossible, possible. Stop working for your CRM. Make your CRM work for you. Yess AI. Your Salesforce superpower.
Board Member
Sep 2023
Powered by its proprietary Semantic Fusion™ technology, Jedify autonomously builds a live, customer-specific context graph on top of an enterprise’s existing data and knowledge infrastructure. By connecting structured operational data from data warehouses, SORs, CRMs, financial systems, BI tools with unstructured knowledge from file repositories, documents, playbooks, Jira, Notion, Slack, and meeting recordings, Jedify creates an AI-ready layer that continuously learns, improves, and reflects how the business actually works.
Board Member
May 2023
Attribute introduces FinOps Without Tagging, making it easier to align cloud spend with business outcomes.
Show all 28 entries ↓
Investment activity
2018–2025 · 24 investments
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