Assaf Harel

Partner @ Norwest Venture Partners

📍 Israel, Israel🔄 Updated September 2026💼 19 investments📅 12 years investing🗓 Last invested Jul 2026
VC🌍 IsraelInvested this quarter
19
Total investments
0
Early stage
6
Mid stage
6
Late stage
12y
Years active

Portfolio

13 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jul 2026
Zenity is the first security and governance platform purpose-built for AI agents - spanning SaaS, home grown platforms (Cloud), and end-user devices (Endpoint). Trusted by Fortune 500 enterprises, Zenity helps security teams confidently adopt AI by delivering defense in depth with full-lifecycle coverage: from agent discovery and posture management to real-time detection, prevention, and response. As enterprises adopt Microsoft Copilot, Salesforce Agentforce, AWS Bedrock, and developer tools like GitHub Copilot, Zenity eliminates blind spots and enforces consistent policy across environments so organizations can innovate with AI, without compromising security. Learn more at www.zenity.io.
Board Member
Mar 2026
Powered by its proprietary Semantic Fusion™ technology, Jedify autonomously builds a live, customer-specific context graph on top of an enterprise’s existing data and knowledge infrastructure. By connecting structured operational data from data warehouses, SORs, CRMs, financial systems, BI tools with unstructured knowledge from file repositories, documents, playbooks, Jira, Notion, Slack, and meeting recordings, Jedify creates an AI-ready layer that continuously learns, improves, and reflects how the business actually works.
Board Observer
Aug 2025
Hyro, the leading Responsible AI-Powered Communications Platform for healthcare, enables health systems to safely automate workflows and conversations across their most valuable platforms, services, and channels—including call centers, websites, SMS, mobile apps, and more. Hyros clients, which include Intermountain Health, Baptist Health, and Hackensack Meridian Health, benefit from AI assistants that are fully HIPAA-compliant, fast to deploy, easy to maintain, and simple to scale—generating better conversations, successful patient outcomes, and revenue-driving insights.
Board Member
Apr 2025
Fraud and digital teams at financial institutions of all sizes use the IronVest AuthenticAction™ Platform to eliminate fraud, enable zero-interruption digital banking experiences, and significantly reduce operational expenses. Welcome to banking without compromise. Zero Fraud. Zero Friction.
Board Member
Jan 2025
Nimble is building a world where businesses can easily create AI & BI applications using real-time public web data to make better decisions, solve problems, and enhance their operations. Nimble’s novel AI-agents harness LLM technology trained on HTML to deliver unrivaled data accuracy. Nimble’s Data Platform and Scraping Infrastructure are redefining web scraping to be an effortless, automated, and scalable process. We empower data leaders across various sectors to effortlessly provide precise data, and impact business functions in marketing, sales, engineering and facilitating the development of next-generation AI & BI applications. Our key products include: Nimble APIs: an end-to-end web data gathering solution that collects structured data from any public website and delivers it straight to your cloud storage. This includes: 1. SERP collection for SEO/SEM BI analysis and business automation. 2. Product data from the largest online marketplaces on the web 3. Training and parameter data for AI models 4. Lead enrichment data for sales Scraping infrastructure: optimize your existing scraping operations with modern residential proxies, Unblocker proxies, and social media proxies. 1. Residential proxies: modern proxies with insane performance, global geotargeting, and built-in AI optimization that curates proxies based on your needs and use cases. 2. Unblocker proxy: enjoy proxies with built-in unblocking, JS rendering, and everything you need for a seamless scraping experience. Ready for a smarter way to gather web data? Visit nimbleway.com
Board Member
Jan 2025
Leave the SOC grunt work to Intezer. Automatically triage alerts 24/7, respond faster, and cut out noise & false positives. Try free: analyze.intezer.com
Board Member
Aug 2021
Combining the mindset of a CISO and the toolset of a hacker, SafeBreach is the pioneer in breach-and-attack simulation (BAS) and is the most widely used platform for continuous security validation. SafeBreach continuously executes attacks, correlates results to help visualize security gaps, and leverages contextual insights to highlight remediation efforts. With its Hacker’s Playbook™, the industry’s most extensive collection of attack data enabled by state-of-the-art threat intelligence research, SafeBreach empowers organizations to get proactive about security with a simple approach that replaces hope with data. We’re looking for hackers and trailblazers to join us. If youre passionate about technology and like to break things, we want to hear from you! Join us, and make an impact!
Board Member
Mar 2021
Locusview’s Digital Construction Management (#DCM) platform enables utilities to automate data capture during construction and streamline the close-out process. Our technology ensures high-quality data is captured in the field as part of digital as-builting and delivered to the systems of record to ensure regulatory compliance and operational efficiency. Locusview has been acquired by Itron, Inc.
Board Observer
Aug 2020
HiBob is on a mission to transform how organizations operate in the modern world of work with its HR platform, "Bob." Leading the way for the future workplace, Bob offers resilient, agile technology that wraps all the complexities of HR processes into a game-changing, user-friendly tool that touches every employee across the business. Since late 2015, trusted and empowered "Bobbers" from around the world have brought their authentic selves to work, inspired to build our exceptional HR systems that will revolutionize the work experience for HR professionals, managers, and employees alike. Agile and adaptable, HiBob innovates through continuous learning loops to produce seismic cultural shifts for companies with dynamic, distributed workforces. Organizations using Bob are able to accelerate hiring, retain the best talent, and elevate employee engagement.
Board Member
May 2019
LiveU, a leader in live IP-video solutions, offers a set of high-quality, resilient solutions for any live production – the LiveU EcoSystem. Built on its open, adaptable platform, the LiveU EcoSystem adds efficiency and shortens workflows across the entire video production chain, from contribution and production to distribution. Through innovative story-centric workflows, we help customers share their stories with a global audience in the most dynamic and engaging way. At the core of our EcoSystem lies LRT™ (LiveU Reliable Transport), LiveUs pioneering protocol for IP bonding and wireless connectivity, ensuring rock-solid resiliency and low latency from any location. Our rich portfolio ranges from our portable multi-cam/compact 5G encoders for live transmission to next-gen cloud ingest, digital production and global distribution solutions. Customers can go live from anywhere with our advanced, network-agnostic connectivity solutions – combining cellular (including private 5G), fiber and satellite. With over 5,000 customers in 150 countries and world-class customer support, LiveU’s technology is the solution of choice for global broadcasters, sports, public safety and other organizations. LiveU is a multi-award winner, including Frost & Sullivan for global product leadership and Technology & Engineering Emmy® Awards. For open positions, please visit https://www.comeet.com/jobs/liveu/90.00C.
Board Member
May 2019
Revolutionierung der Immobilienvermittlung! Bei McMakler glauben wir daran, dass der Immobilienmarkt reif für Veränderung ist. Mit über 350 Maklern an mehr als 30 Standorten deutschlandweit und einem 250-köpfigen Expertenteam in unserer Berliner Zentrale, setzen wir neue Standards bei der Immobilienvermittlung. Wir vereinen lokale Makler-Expertise und langjährige Erfahrung mit einem automatisierten, digitalisierten Verkaufsprozess und machen damit Immobilientransaktionen noch einfacher, bequemer und transparenter. Dabei bieten wir unseren Kunden alle wichtigen Services rund um Immobilien: Von der Suche nach der Traumimmobilie über die passende Finanzierung bis hin zur Energieberatung. Unser Ansatz: Persönlich, Professionell, Digital! Eine Immobilie zu verkaufen ist mehr als ein Geschäft – es ist eine der wichtigsten Entscheidungen im Leben unserer Kunden, die ein hohes Maß an Vertrauen erfordert. Deshalb sind unsere Makler fest angestellt, werden von erfahrenen Immobilienprofis geführt und stetig weitergebildet. So garantieren wir ein hohes Maß an Professionalität und ein einheitliches Qualitätsniveau. Unsere Kunden profitieren von einer individuellen Beratung durch Experten, die den Markt kennen und leidenschaftlich zum Erfolg Ihres Immobilienprojekts beitragen. Innovation im Herzen: Unsere Technologie! Die Digitalisierung des Verkaufsprozesses ist ein Eckpfeiler unseres Erfolges. Mit Hilfe der Daten aus über 30.000 Immobilientransaktionen setzen wir auf eine KI-gestützte Berechnung der Immobilienbewertung. Für den Transaktionsprozess haben wir eine firmeneigene Software entwickelt, die unsere Makler unterstützt und damit unseren Service schneller, effizienter und noch transparenter macht! McMakler steht für Innovation, Qualität und eine neue Ära in der Immobilienvermittlung. Begleiten Sie uns auf unserer Reise, den Immobilienmarkt zu revolutionieren. Für mehr Informationen besuchen Sie uns auf www.mcmakler.de.
mid stageReal Estate
Board Observer
Jul 2016
Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.     In Gartners 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartners companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including BetMGM, SodaStream, Pennsylvania Lottery, bet365, and Staples. For more information, go to Optimove.com.
Investor (Acquired by Infosys)
Dec 2014
Panaya is the market leader in ERP and CRM change intelligence. Panaya SaaS solutions for change intelligence reduce the time, cost, and risk involved in the delivery of change to business applications like SAP®, Oracle® EBS, and Salesforce.com. Powered by cutting-edge data aggregation and machine learning algorithms, Panaya delivers deep insights that help organizations determine dependencies, accelerate testing, and ensure business continuity. Panaya shows you the full impact of application changes, removing risk, and reducing cost and complexity. With Panaya, your organization can have the peace of mind it needs to freely and rapidly evolve. The Change Intelligence Platform SAP & Oracle | Any change to your SAP ERP or Oracle EBS system will have a downstream impact on multiple business processes. Using machine learning algorithms and advanced automation, Panaya Release Dynamix (RDx) shows you exactly what will break, what you need to fix and how to test this, so your business can move forward without having to take any steps backward. Enterprise Testing | Panaya introduces a business process testing approach to application life cycle management with Panaya Test Dynamix, a cloud-based Testing Intelligence platform. From initial business change requests through to testing and defect management, Panaya eliminates risk, so that change becomes a natural part of your business. Salesforce | The more complex your SFDC environment, the more difficult it becomes to foresee the impact of planned customizations and changes. Panaya ForeSight provides a 360-degree view of the impact of component changes, their inter-dependencies, and recommended steps. Customers Panaya’s customer base spans over 3,000 enterprises worldwide, including a third of the Fortune 500. These include more than 300 Panaya Test Dynamix customers and over 50 ALM replacements. Panaya customers operate in various regional markets and industries.
Experience · 26 entries
All (26)
Investments (19)
Board (17)
2026
Board Member
Jul 2026
Zenity is the first security and governance platform purpose-built for AI agents - spanning SaaS, home grown platforms (Cloud), and end-user devices (Endpoint). Trusted by Fortune 500 enterprises, Zenity helps security teams confidently adopt AI by delivering defense in depth with full-lifecycle coverage: from agent discovery and posture management to real-time detection, prevention, and response. As enterprises adopt Microsoft Copilot, Salesforce Agentforce, AWS Bedrock, and developer tools like GitHub Copilot, Zenity eliminates blind spots and enforces consistent policy across environments so organizations can innovate with AI, without compromising security. Learn more at www.zenity.io.
Board Member
Mar 2026
Powered by its proprietary Semantic Fusion™ technology, Jedify autonomously builds a live, customer-specific context graph on top of an enterprise’s existing data and knowledge infrastructure. By connecting structured operational data from data warehouses, SORs, CRMs, financial systems, BI tools with unstructured knowledge from file repositories, documents, playbooks, Jira, Notion, Slack, and meeting recordings, Jedify creates an AI-ready layer that continuously learns, improves, and reflects how the business actually works.
2025
Board Observer
Aug 2025
Hyro, the leading Responsible AI-Powered Communications Platform for healthcare, enables health systems to safely automate workflows and conversations across their most valuable platforms, services, and channels—including call centers, websites, SMS, mobile apps, and more. Hyros clients, which include Intermountain Health, Baptist Health, and Hackensack Meridian Health, benefit from AI assistants that are fully HIPAA-compliant, fast to deploy, easy to maintain, and simple to scale—generating better conversations, successful patient outcomes, and revenue-driving insights.
Board Member
Apr 2025
Fraud and digital teams at financial institutions of all sizes use the IronVest AuthenticAction™ Platform to eliminate fraud, enable zero-interruption digital banking experiences, and significantly reduce operational expenses. Welcome to banking without compromise. Zero Fraud. Zero Friction.
Board Member
Jan 2025
Nimble is building a world where businesses can easily create AI & BI applications using real-time public web data to make better decisions, solve problems, and enhance their operations. Nimble’s novel AI-agents harness LLM technology trained on HTML to deliver unrivaled data accuracy. Nimble’s Data Platform and Scraping Infrastructure are redefining web scraping to be an effortless, automated, and scalable process. We empower data leaders across various sectors to effortlessly provide precise data, and impact business functions in marketing, sales, engineering and facilitating the development of next-generation AI & BI applications. Our key products include: Nimble APIs: an end-to-end web data gathering solution that collects structured data from any public website and delivers it straight to your cloud storage. This includes: 1. SERP collection for SEO/SEM BI analysis and business automation. 2. Product data from the largest online marketplaces on the web 3. Training and parameter data for AI models 4. Lead enrichment data for sales Scraping infrastructure: optimize your existing scraping operations with modern residential proxies, Unblocker proxies, and social media proxies. 1. Residential proxies: modern proxies with insane performance, global geotargeting, and built-in AI optimization that curates proxies based on your needs and use cases. 2. Unblocker proxy: enjoy proxies with built-in unblocking, JS rendering, and everything you need for a seamless scraping experience. Ready for a smarter way to gather web data? Visit nimbleway.com
Show all 26 entries ↓
Investment activity
2014–2026 · 19 investments
2014120163201712019320201202142025420262
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