Asher Chua

✨ The creative tool for growth | Go to market with unique data - and the ability to act on it

✨ The creative tool for growth | Go to market with unique data - and the ability to act on it

The two constant challenges for SaaS Companies in a growth phase: 1. Pipeline Growth (For GTM & Revenue Leaders) 2. CRM Hygiene (For RevOps Leaders) Ive learned that these two challenges are data and workflow problems, and Clay can solve for that. 📈 Pipeline growth: Every revenue leader focuses on getting their sales reps more training (E.g. How to cold call, write better messaging). Those are great, but your sales reps are spending 50% - 80% of their time daily, manually finding & researching good-fit accounts & prospects, which leaves them with minimal time for execution. If you have a good ICP (ideal client profile) defined and PMF (product-market-fit), your sales reps should focus 80% of their time on execution, and automate those manual processes. We use Clay to eliminate those manual processes, Clay can help to map out your total addressable market (TAM), and uses signals-based workflows to find prospects and score them accurately based on your criteria. We then send the good-fit prospects (Including their contact information) directly to your SDRs/AEs in the form of a lead list or directly into your CRM. ✨ CRM Hygiene: Your CRM is supposed to be your source of truth. But yet, your leadership team & sales reps dont trust the CRM data, which makes executing campaigns and making decisions based on those data difficult. Its not your fault, because every 3-6 months, things change and CRM data just becomes outdated naturally. Clay is the game-changer here. High-performing RevOps teams does this every 3-6 months - Pushes their CRM data into Clay, and because Clay connects to 100+ enrichment platforms & tools, including allowing you to use AI agents to find unique data points about every account/contact/lead, you can clean, enrich and update all your data. Once that process is done, do you then push those data back to your CRM. If you struggle with these challenges, book a time with me - https://cal.com/asher-revenue-journey/30min

Tech Sales Singapore is an online community based out of Singapore! We are a free-to-join platform that enables Tech Sales Professionals (SDRs/AEs/Sales Managers/VPs) in Singapore an opportunity to network, compare ideas, gain insight and receive mentorship at their fingertips. Come join us if youd like to be part of our community! If you are interested in collaborating in a tactical event with us, reach us at techsales.singapore@gmail.com.

My passion for technology sales started during my university days, and I read tons of books on sales by US authors. But when I began a career in technology sales, I realised that the APAC / ASEAN regions execution needs to be different from what US salespeople did. So, The Revenue Journey Podcast was born. Im dedicated to helping you learn about the life & journey of technology sales professionals within the APAC / ASEAN region. If you want to break into technology sales or hear different perspectives from technology sales professionals, this podcast is for you.