Anna Martela

An association registered in Finland to spread knowledge and promote the use of human science methodologies in strategic analysis and decision making. Our activities such as events take place mainly in Finland but we collaborate globally with likeminded organisations. How to join us: email us at humans.helsinki@gmail.com and tell us about your interest in this area. New members are approved on monthly basis by the board of 12 members. The official rules (in Finnish) of the association can be found here: https://lnkd.in/dtfze_W

An association registered in Finland to spread knowledge and promote the use of human science methodologies in strategic analysis and decision making. Our activities such as events take place mainly in Finland but we collaborate globally with likeminded organisations. How to join us: email us at humans.helsinki@gmail.com and tell us about your interest in this area. New members are approved on monthly basis by the board of 12 members. The official rules (in Finnish) of the association can be found here: https://lnkd.in/dtfze_W

We question truisms and turn human insights into boundary-breaking solutions. In our hands, human experiences and relevant questions become tangible strategies. We are where life happens. Instead of working in laboratories, we practice modern anthropology in homes, offices and the city streets. Our work enables us to understand the end users'​ needs and their underlying motivations. Our internationally experienced ethnographers examine everyday experiences to build competitive advantage and dig deep into the core of megatrends to turn them into concrete strategies.