Anette Rosengren

CEO/Non Executive Board member/Commercial transformation leader/ Brands&Coms/Innovation

📍 Stockholm County, Sweden🔄 Updated September 2026💼 3 investments📅 21 years investing🗓 Last invested May 2019
Angel investor🌍 Sweden
3
Total investments
0
Early stage
0
Mid stage
0
Late stage
21y
Years active

Portfolio

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Non Executive Board Member
May 2016
Greenfood is one of northern Europe’s leading groups in healthy convenience food and has a history that stretches back some 50 years. Greenfood has been a pioneer in the rapid revolution of food tech and quickly adopted digital transformation to benefit customers, consumers, and its business. Today, Greenfood employs approximately 1,500 people and operates in Sweden, Finland, Denmark, Germany, France and Spain. The main customers include some of the leading companies in the food retail, convenience and HoReCa sectors. Greenfood’s offering includes fresh fruit & vegetables, pre-cut and washed products, food salads, vegan products, sandwiches, wraps and other food-to-go products as well as the salad bar concept Picadeli. Find out more at www.greenfood.se
Experience · 5 entries
All (5)
Investments (3)
Board (3)
2019
Non Executive Board Member
May 2019
Anora is a leading wine and spirits brand house in the Nordic region and a global industry forerunner in sustainability. Our market-leading portfolio consists of our own iconic Nordic brands and a wide range of prominent international partner wines and spirits. We export to over 30 markets globally. Anora Group also includes Anora Industrial and logistics company Vectura. In 2021, Anora’s pro forma net sales were EUR 665 million and the company employs about 1,100 professionals. Anora’s shares are listed on Nasdaq Helsinki. www.anora.com Follow Anora on Twitter @AnoraGroup and on Facebook @anoragroup
Managing Director Nordics
Mar 2019
Philip Morris International (PMI) is a leading international tobacco company working to deliver a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. Since 2008, PMI has invested more than USD 10.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. In November 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. As of September 30, 2023, PMIs smoke-free products were available for sale in 82 markets, and PMI estimates that approximately 19.7 million adults around the world had already switched to IQOS and stopped smoking. Smoke-free products account for approximately 36.2% of PMI’s total third-quarter 2023 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and, through its Vectura Fertin Pharma business, aims to enhance life through the delivery of seamless health experiences. For more information, please visit www.pmi.com and www.pmiscience.com. Our priority is to attract, support and keep with us diverse and unique individuals. Our global workforce of more than 69,000 people is one of our greatest strengths and the key to our success as a company. Our employees speak more than 80 languages and come from all corners of the world. PMI has also been certified as a “Global Top Employer” for the seventh consecutive year, in recognition of the high standards of excellence in our working environment and the exceptional development opportunities we offer. If you come into our offices or meet our people, you will quickly realize that at PMI everyone has the opportunity to make a difference and build phenomenal careers.
2016
Non Executive Board Member
May 2016
Greenfood is one of northern Europe’s leading groups in healthy convenience food and has a history that stretches back some 50 years. Greenfood has been a pioneer in the rapid revolution of food tech and quickly adopted digital transformation to benefit customers, consumers, and its business. Today, Greenfood employs approximately 1,500 people and operates in Sweden, Finland, Denmark, Germany, France and Spain. The main customers include some of the leading companies in the food retail, convenience and HoReCa sectors. Greenfood’s offering includes fresh fruit & vegetables, pre-cut and washed products, food salads, vegan products, sandwiches, wraps and other food-to-go products as well as the salad bar concept Picadeli. Find out more at www.greenfood.se
2015
Managing Director Fazer Bakery Sweden
May 2015
Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong 130-year heritage, consumer first approach and innovations to create the sustainable food solutions of the future. With our dedicated team of approximately 5,000 professionals (FTEs), we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe, and beyond with exports to some 40 different countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2022, Fazer Group had net sales of 1.1 billion euros. Northern Magic. Made Real.
2005
Other Board assignments see details
Board Member
2005
Investment activity
2005–2019 · 3 investments
200512016120191
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