5
Total investments
0
Early stage
1
Mid stage
0
Late stage
27y
Years active
Portfolio
3 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Investor
May 2016
Werlabs erbjuder hälsokontroller för både privatpersoner och företag. För företag skapar vi hälsosamma arbetsplatser med flexibla alternativ: välj att använda vårt nätverk av provtagningsställen eller låt vårt team komma till ert kontor. Vi erbjuder även tilläggstjänster som analys av levnadsvanor, blodtrycksmätning och föreläsningar för att minska sjukfrånvaro och öka välbefinnandet. För privatpersoner erbjuder vi över 200 provtagningsställen i hela Sverige och ger snabba, personliga insikter om din hälsa genom våra digitala lösningar.
Board member (GfK NORM) now Ipsos NORM
Aug 2015
We are curious to find out why people make one decision rather than the other. Why people choose the way they do, and all the factors behind that very decision. More specifically, our passion is human behavior in a purchase situation. Where every decision matters.
We have a focus on understanding consumer behavior and the process that leads to a purchase decision. Traditional research methods often focus on capturing conscious attitudes and stated behavior. But most decisions are emotional and not rational. That is why we focus more on measuring behavior.
Our state of the art proprietary virtual store environment, Simstore, enables to predict the impact of marketing activities at the point of purchase based on solid shopping simulations. In short, quantitative shopper research that supports business decisions.
We are interested in the psychology behind every decision. Finding patterns, connecting the dots. We investigate in order to find out. Moreover, We are eager to find new, efficient ways to make sense of consumer and shopper behavior. Using new technology and new research methods, We help to understand the decision makings process and guides its clients towards future growth opportunities.
Experience · 8 entries
All (8)
Investments (2)
Founder (6)
Board (1)
2018
Co-founder & Chairman of the Board
2018
Stravito is a knowledge technology company. We help decision-makers in consumer businesses deliver on their customers’ needs, wants and desires better than anyone else.
Simplicity-first drives every aspect of Stravito’s cloud service. Our digital library makes gathering market research and sales data as easy as sending an email. We use machine learning to categorize and index documents automatically, and natural language search for speedy discovery and answers. No training is ever required.
Designed for collaboration, Stravito lets users see what others are exploring and share collections of findings among colleagues across divisions and regions.
Stravito was started in 2017 by a team of entrepreneurs with decades of technology and consumer goods experience. Stravito headquarters are in Stockholm.
2016
Investor
May 2016
Werlabs erbjuder hälsokontroller för både privatpersoner och företag. För företag skapar vi hälsosamma arbetsplatser med flexibla alternativ: välj att använda vårt nätverk av provtagningsställen eller låt vårt team komma till ert kontor. Vi erbjuder även tilläggstjänster som analys av levnadsvanor, blodtrycksmätning och föreläsningar för att minska sjukfrånvaro och öka välbefinnandet. För privatpersoner erbjuder vi över 200 provtagningsställen i hela Sverige och ger snabba, personliga insikter om din hälsa genom våra digitala lösningar.
2015
Board member (GfK NORM) now Ipsos NORM
Aug 2015
We are curious to find out why people make one decision rather than the other. Why people choose the way they do, and all the factors behind that very decision. More specifically, our passion is human behavior in a purchase situation. Where every decision matters.
We have a focus on understanding consumer behavior and the process that leads to a purchase decision. Traditional research methods often focus on capturing conscious attitudes and stated behavior. But most decisions are emotional and not rational. That is why we focus more on measuring behavior.
Our state of the art proprietary virtual store environment, Simstore, enables to predict the impact of marketing activities at the point of purchase based on solid shopping simulations. In short, quantitative shopper research that supports business decisions.
We are interested in the psychology behind every decision. Finding patterns, connecting the dots. We investigate in order to find out. Moreover, We are eager to find new, efficient ways to make sense of consumer and shopper behavior. Using new technology and new research methods, We help to understand the decision makings process and guides its clients towards future growth opportunities.
2002
N
NORM
Founder, CEO, Board Member
2002
N
NORM
Founder, CEO, Board Member
2002
Show all 8 entries ↓
Investment activity
1999–2016 · 5 investments
Recent (last 2 years)Earlier
