Amine Melouk

Founder & CEO | Digital Steps | AlterID | Tech Entrepreneur

📍 London, England Metropolitan Area, United Kingdom🔄 Updated October 2026💼 5 investments📅 12 years investing🗓 Last invested Dec 2016𝕏 @upgrade_to_unlock
VC🌍 United Kingdom
5
Total investments
2
Early stage
1
Mid stage
0
Late stage
12y
Years active

Portfolio

4 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member: Mobile Marketing Association EMEA
Dec 2016
We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 03 as the Mobile Marketing Association, MMA expanded its mission in 18 and formally became MMA Global, Inc. in 22. Join the Alliance: mmaglobal.com
Investor & Advisor
Dec 2016
Elium - Universal Programmatic Technologies - is a technology company that empowers advertisers & agencies by offering self-service advertising solutions across multi-formats (video, display, social, native, search) and multi-devices (desktop, mobile, TV and DooH). From a single and tailor-made interface, buyers can orchestrate all of their advertising campaigns, through API-level integrations with any Buying platforms (DSPs, Social, Publishers), Ad server, DMP, Ad Verification and Billing Platforms. Through holistic data consolidation, automation and AI for campaign optimization, Elium delivers maximum efficiency for buyers, allowing better, faster media trading decisions. Founded in 2016 and incubated in the Business Innovation Center in sunny Montpellier (Ranked 2nd Top Business Incubator Worldwide By UBI Global: https://goo.gl/SWo842). Elium has offices in Montpellier & Paris.
Angel Investor
Dec 2016
Emoteev (powered by Elium) is a 360° digital advertising: simple, smart and efficient. We operate on 2 markets : France and Germany. Historically expert in creating and distributing interactive and tailor-made ad formats, Emoteev acquired Elium in August 2019, a start-up based in Montpellier and founded by a team of programmatic and adtech specialists. From now on, the company operates agnostically on all levers : accessing from a single interface to any digital advertising inventory (open web and walled gardens such as Facebook or Youtube), on all formats (display, video, native, audio, etc.) and on any device (desktop, mobile, TV, etc.). With maximum automation, precision, data centralization and AI optimizations, Emoteev transforms complex operations into streamlined campaigns, to deliver the best performance to its clients.
Mobile Expert & Board Member
Oct 2015
"Le digital n'est plus une simple compétence complémentaire mais bien la clé de voûte de la réussite de votre carrière"​ - Vincent Montet, Directeur du MBA spécialisé Digital Marketing et Business (EFAP). Le MBADMB est le MBA de référence pour vivre la révolution digitale et donner une nouvelle dimension à sa vie professionnelle. Full- time, part-time ou formation continue. A Paris, Lille, Bordeaux, Lyon ou Shanghai
early stageHigher Education
Experience · 12 entries
All (12)
Investments (5)
Founder (5)
Board (3)
2021
Co-Founder & CEO
Jun 2021
We are a European privacy technology company that helps organizations use and share their data assets while ensuring they meet their privacy obligations. Our scientifically backed approach automates sensitive data discovery and protection so you can leverage your data assets, faster and safer than ever before. We believe privacy is a fundamental right, and so should be your right to fully and safely use your data. Don’t lose sleep over privacy regulations as technology holds the solution. Curious to learn more about how we can make it happen? Reach out for a demo and let's have a chat.
2019
Co-Founder & Strategic Adviser
May 2019
Et si nous avions le pouvoir de financer des projets écologiques et solidaires avec un minimum defforts ? Découvrez OnlyOne, le premier compte à impact positif français ! Notre vision est que la banque de demain se construit aujourd’hui et que chaque euro peut devenir une bonne action. Grâce à votre compte OnlyOne, vous financez au quotidien des projets de protection de la biodiversité, de lutte contre le réchauffement climatique, de protection des écosystèmes ainsi que des projets solidaires. Nous ne financerons avec l’argent que nous gagnons, jamais de projets néfastes pour lenvironnement et la société. Tout ça, sans compromis sur la sécurité et linnovation (ouverture simple en 10 min, notifications en temps réel, carte Mastercard avec paiements internationaux sans frais, agrégation des comptes bancaires, bilan carbone global dans lapplication etc.).
vpractice
Founder & Managing Partner
May 2019
2016
Board Member: Mobile Marketing Association EMEA
Dec 2016
We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 03 as the Mobile Marketing Association, MMA expanded its mission in 18 and formally became MMA Global, Inc. in 22. Join the Alliance: mmaglobal.com
Investor & Advisor
Dec 2016
Elium - Universal Programmatic Technologies - is a technology company that empowers advertisers & agencies by offering self-service advertising solutions across multi-formats (video, display, social, native, search) and multi-devices (desktop, mobile, TV and DooH). From a single and tailor-made interface, buyers can orchestrate all of their advertising campaigns, through API-level integrations with any Buying platforms (DSPs, Social, Publishers), Ad server, DMP, Ad Verification and Billing Platforms. Through holistic data consolidation, automation and AI for campaign optimization, Elium delivers maximum efficiency for buyers, allowing better, faster media trading decisions. Founded in 2016 and incubated in the Business Innovation Center in sunny Montpellier (Ranked 2nd Top Business Incubator Worldwide By UBI Global: https://goo.gl/SWo842). Elium has offices in Montpellier & Paris.
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Investment activity
2014–2016 · 5 investments
201412015120163
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