Alonso Diaz Etienne — investor profile photo

Alonso Diaz Etienne

Managing Partner at Gerbera Capital

📍 Mexico City, Federal District, Mexico🔄 Updated November 2026💼 15 investments📅 27 years investing🗓 Last invested Jul 2022
VC🌍 Mexico
15
Total investments
2
Early stage
2
Mid stage
1
Late stage
27y
Years active

Portfolio

9 investments · sorted by recency
All investments
Early stage
Mid stage
Late stage
Board Member
Jul 2022
Welcome Asset Management surge como una idea alternativa de un grupo de personas, que ante la actual situación económica y marco regulatorio, deciden buscar un modelo de gestión completamente independiente, transparente, fiable y 100% enfocado al cliente.   La clave de nuestro proyecto es la confianza en un equipo de profesionales con una experiencia consolidada de 20 años en el sector financiero, con un carácter totalmente multidisciplinar, en el que la flexibilidad, transparencia, independencia y trabajo en equipo son los pilares de nuestro servicio.   ¿Por qué “Welcome”? Nos centramos en la Gestión y Asesoramiento Global. Trabajamos con distintas entidades y depositarios. Nuestro enfoque independiente, transparente y flexible, nos permite dar la “bienvenida” a un mayor abanico de clientes, productos, plataformas e ideas en general. En definitiva, un enfoque de producto y gestión más amplio.
Board Member
Jan 2018
Grupo Diestra está conformado actualmente por 17 hoteles en las principales playas y ciudades de México, los cuales están divididos bajo las marcas de Hoteles Emporio, Samba Vallarta by Emporio, Camino Real Aeropuerto CDMX, varias franquicias de Marriott International (JW Marriott, Renaissance, Marriott) y en proceso de desarrollo: Grand Hyatt Cancún.
Board Member
Jun 2014
We are a platform for various leading brands in the food segment. Starting operations in March 2011, we currently have over 450 retail outlets in major shopping malls around Mexico. We are conformed by successful brands in the food segment, such as Krispy Kreme, Neve Gelato, Nuny's Yogurt, Café Diletto, Arrachera House, Sixties Burger, Sbarro, Taco Inn, and El Farolito. Committed to the development of our country, we are more than 2,700 employees and are involved in various social responsibility programs, always aiming to be leaders in each of our different food concepts.
mid stageRestaurants
Board Member
Feb 2014
Medical software for the radiology department
Board Member
Feb 2014
xF Technologies Inc., an Albuquerque, NM based company, has developed a patented technology to produce low cost advanced biofuels that can be blended into diesel and gasoline. The company’s 408 family of products are furoate esters are energy dense, non-toxic and compatible with current industry infrastructure. Additionally, they are designed to fit within the EPA’s Renewable Fuel Standard (RFS-2) to be eligible for RIN generation. 408s are produced by converting traditional or cellulosic biomass into a chemical intermediate that is subsequently combined with an alcohol such as ethanol, potentially expanding ethanol’s reach beyond the current ‘blend wall’.
late stageOil and Gas
Board Member
Jun 2013
Did you know that one of the privileges of working for an airline is being able to fly around the world for free? Well, we at ID90 Travel provide the technology that makes that airline employee travel possible for the world’s leading airlines. We’ve also become the leading one-stop comprehensive solution for airlines’ employee travel needs. This includes providing them with exclusive rates on hotels, cruises, rental cars and more. Travel — particularly airline employee travel — is rapidly evolving and chock-full of tough, meaty challenges to solve. Luckily, we’ve assembled a team that is tackling these challenges. We’re bringing modern, easy-to-use technology to a market that is starved for innovation, and we’ve only scratched the surface of what’s possible. Developing amazing technology is a large part of our success, but our focus on our people and our customers is paramount. We believe that putting our employees first and doing what’s right for the customer do not have to be mutually exclusive — and that manifesto has resulted in a fun, engaging office with a loyal customer base.
Board Member
Aug 2012
Kiwilimón is the largest digital cooking platform in Mexico that has over 4 million monthly visits that interact with their recipes, videos and tips. Since its launch in 2009 kiwilimón has revolutionized the way home cooks connect with each other through their own recipes offering their community dynamic content and becoming the leading cooking channel for advertisers. Kiwilimón currently has over half a million registered loyal users and over 13,000 cooking recipes. Kiwilimón also has one of the most successful cooking apps in spanish that has reached over 300,000 downloads since their launch in 2013. It has been named one of Google's top apps of 2015 in Mexico and is also available in the apple store.
Member of the Board
Mar 2002
Member of the Board
Oct 1999
Revista y portal Metros Cúbicos. encuentra la mayor oferta de casas, departamentos, terrenos, locales comerciales e industriales en México. Así cómo los mejores consejos para elegir y la información más actual sobre el mercado hipotecario e inmobiliario.
Experience · 18 entries
All (18)
Investments (15)
Board (15)
2022
Board Member
Jul 2022
Welcome Asset Management surge como una idea alternativa de un grupo de personas, que ante la actual situación económica y marco regulatorio, deciden buscar un modelo de gestión completamente independiente, transparente, fiable y 100% enfocado al cliente.   La clave de nuestro proyecto es la confianza en un equipo de profesionales con una experiencia consolidada de 20 años en el sector financiero, con un carácter totalmente multidisciplinar, en el que la flexibilidad, transparencia, independencia y trabajo en equipo son los pilares de nuestro servicio.   ¿Por qué “Welcome”? Nos centramos en la Gestión y Asesoramiento Global. Trabajamos con distintas entidades y depositarios. Nuestro enfoque independiente, transparente y flexible, nos permite dar la “bienvenida” a un mayor abanico de clientes, productos, plataformas e ideas en general. En definitiva, un enfoque de producto y gestión más amplio.
2018
Board Member
Jan 2018
Grupo Diestra está conformado actualmente por 17 hoteles en las principales playas y ciudades de México, los cuales están divididos bajo las marcas de Hoteles Emporio, Samba Vallarta by Emporio, Camino Real Aeropuerto CDMX, varias franquicias de Marriott International (JW Marriott, Renaissance, Marriott) y en proceso de desarrollo: Grand Hyatt Cancún.
Grupo Diestra
Board Member
Jan 2018
2016
Chairman of the Board
Apr 2016
AMEXCAP is a non-profit association whose mission is to foster the development of the private equity industry in Mexico. The Association was created in 2003 and currently represents 128 Private Equity, Venture Capital, Real Estate and Infrastructure funds that actively invest in Mexico and over 60 advisory service companies involved in the areas of corporate law, tax advisory, financial services, and consulting. AMEXCAP’s members have raised a cumulative $58.2 billion USD over the past ten years and have invested in a broad range of sectors such as real estate, media and telecom, wholesale and retail trade, financial services, healthcare, transportation, business services, infrastructure, and manufacturing.
2014
Board Member
Jun 2014
We are a platform for various leading brands in the food segment. Starting operations in March 2011, we currently have over 450 retail outlets in major shopping malls around Mexico. We are conformed by successful brands in the food segment, such as Krispy Kreme, Neve Gelato, Nuny's Yogurt, Café Diletto, Arrachera House, Sixties Burger, Sbarro, Taco Inn, and El Farolito. Committed to the development of our country, we are more than 2,700 employees and are involved in various social responsibility programs, always aiming to be leaders in each of our different food concepts.
mid stageRestaurants
Show all 18 entries ↓
Investment activity
1999–2022 · 15 investments
19992200222012120132201452018220221
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