Allan C. Thygesen

A.P. Moller - Maersk is an integrated transport and logistics company; going all the way, together, for our customers and society. ALL THE WAY is our commitment to connect the world so that everyone has both the possibility and the ability to trade, grow and thrive. The company employs roughly 110.000 employees across operations in 130 countries.

We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 03 as the Mobile Marketing Association, MMA expanded its mission in 18 and formally became MMA Global, Inc. in 22. Join the Alliance: mmaglobal.com

A.P. Moller - Maersk is an integrated transport and logistics company; going all the way, together, for our customers and society. ALL THE WAY is our commitment to connect the world so that everyone has both the possibility and the ability to trade, grow and thrive. The company employs roughly 110.000 employees across operations in 130 countries.

A problem isnt truly solved until its solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone. Check out our career opportunities at goo.gle/3DLEokh

The Stanford Institute for Economic Policy Research (SIEPR) is a research organization committed to scholarship that helps address the real-world challenges facing governments and businesses in the United States and around the world. SIEPR’s goal is to raise living standards and improve the quality of life by making economic policy more effective at all levels. We do this by building enduring relationships between Stanford scholars and decisionmakers in business, technology, and government. Through SIEPR, Stanford faculty members have become advisors in policy areas ranging from health care and education to trade and financial regulation. Our reach is global. For example, SIEPR scholars have helped shape Medicare and Social Security, made the banking system more accessible to the rural poor in India, and designed innovative electronic markets on the Internet.

We are the Marketing + Media Alliance (MMA)— the global industry body for Chief Marketing Officers and their teams, dedicated to advancing marketers’ ability to create value. We unite the world’s leading CMOs to tackle the biggest challenges and opportunities shaping the future of marketing, brands, and business. With 800+ corporate members representing hundreds of thousands of marketers, MMA drives collaboration across marketing’s full ecosystem — brands, media companies, platforms, MarTech, AdTech, consultancies, and agencies — to make marketing more impactful, accountable, and predictive. For CMOs and by CMOs. MMA is an alliance that turns research & science into results. Through our proprietary Think Tanks and Labs, we create groundbreaking, evidence-based models that transform how marketing drives growth and enterprise value. Our four global Think Tanks include: • MATT: Measurement & Attribution • MOSTT: Marketing Organization Strategy • ALTT: AI Leadership • DATT: Data & Customer Experience MMA’s multi-year, multi-million-dollar research labs have redefined marketing science — from quantifying long-term brand contribution to creating the world’s first financial model linking marketing investment directly to company valuation. Marketers applying MMA frameworks have seen enterprise value gains of more than +10%. Our membership includes leading brands such as AT&T, Bank of America, Campbell’s, CVS Health, Ford, General Motors, Google, McDonald’s, Meta, Samsung, Target, The Walt Disney Company, Uber, Unilever, Visa, Walmart, Yahoo, and others. We share, discuss, and scale what works through world-class experiences — including POSSIBLE in Miami, the CMO & CEO Summit (NPS of 86%), and 60+ events globally. MMA has operations in 16 countries in APAC, Europe, MEA, LATAM, and North America. Founded in 03 as the Mobile Marketing Association, MMA expanded its mission in 18 and formally became MMA Global, Inc. in 22. Join the Alliance: mmaglobal.com